+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++
+++ BMW returns to the Canadian International AutoShow (CIAS) with a stunning “Level ///M” takeover of the Metro Toronto Convention Centre’s Level 600. +++ The all-new BMW iX3, the first model from BMW’s revolutionary Neue Klasse architecture, takes centre stage. +++ Highlights on display include the new iX3, the iconic M2 CS, the award-winning i4 and more. +++ Exclusive BMW and MINI test drives will be offered on Level 500, featuring a lounge where guests ...
Advisors demonstrate how personalization and personality make MINI stand apart.
With the MINI Paul Smith Edition, two iconic British brands are writing another chapter in their shared success story, combining British style with unmistakable design.
With 202,563 motorcycles sold, BMW Motorrad confirms its leading position in the premium segment.
+++ BMW M transfers brand DNA to the Neue Klasse +++ BMW M eDrive offers four electric motors +++ Integrated BMW M Dynamic Performance Control +++ Performance-optimised high-voltage battery with increased charging capacity +++ Outstanding road and racetrack capability +++
+++ BMW Group wins JEC Composites Innovation Award in the "Automotive & Road Transportation - Parts" category +++ Use of flax fibres reduces CO₂e emissions +++ Collaboration as an innovation driver +++
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
+++ Sales increased to 213,457 vehicles +++ BMW M GmbH marks 7th consecutive year as most successful manufacturer among its direct competitors +++ BMW X3 M50 is best-selling model +++ BMW M5 and BMW M5 Touring drive growth in the high-performance segment +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ Rights to Alpina brand transferred to BMW Group on 1 January 2026 +++ The brand embraces history and future alike, as represented in its new wordmark +++ Striking a balance between superior ride comfort and maximum performance +++ Focus on individual customer requirements +++
+++ Pure iFACTORY: digitally planned and built from the outset +++ Start of series production for new BMW i3 in the second half of 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ Enhanced digital experience for BMW M customers +++ Initial offering includes three exclusive BMW M in-car apps: “M Cockpit”, “M Drag Meter”, and “M Channel” +++ Additional added value initially for the new BMW iX3 with M Sport package +++ Integration of the new BMW M Community for the German market into the My BMW App +++ Exclusive BMW M content and benefits for BMW M High Performance and M Performance drivers in the German market +++
+++ Alexander Karajlovic takes over as new Vice President for Development at BMW M GmbH +++ Predecessor Dirk Häcker enters retirement after 11 years as Head of Development at BMW M +++ High-performance brand looks back on 13 years of record-breaking success +++
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
Additional photos of the new BMW F 450 GS.
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