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Two new BMW fragrances open up a new dimension of joy.

05.05.2025Press Release

Joy is the core value of the BMW brand. This goes far beyond sheer driving pleasure. With AMBERNESS and BERGAMOOD, BMW is now presenting two fragrances that turn the feeling most associated with the brand into an olfactory experience. The two eaux de parfum were created by Mavive, a company owned by the storied Italian Vidal family.

Lifestyle Products
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Lifestyle

Driving experience in a class of its own: BMW Vision Driving Experience shines in Shanghai with spectacular manoeuvres and gleaming paintwork.

23.04.2025Press Release

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+++ Two days before the world's largest motor show, BMW demonstrates driving manoeuvres with the high-performance test vehicle BMW Vision Driving Experience +++ Lightning-fast Heart of Joy central computer takes the driving dynamics of future BMW models to a new level +++ Munich/Shanghai.

Shanghai
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Technology
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Design issues, Concepts and Studies
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Alternative Drive Systems, Mobility of the Future
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Special Vehicles
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Asia
 

Ultimate Endurance Test: MINI John Cooper Works and Bulldog Racing once again take on the 24 Hours Race at the Nürburgring.

22.04.2025Press Release

After a successful win at last years race, MINI John Cooper Works will again participate in the 24 Hours Race at the Nürburgring in 2025 together with Bulldog Racing. An exclusive vehicle design in collaboration with the apparel and lifestyle brand Deus Ex Machina will adorn the MINI John Cooper Works on the racetrack.

MINI
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MINI John Cooper Works
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John Cooper Works
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MINI Motorsport
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Design issues, Concepts and Studies

Humanity, warmth, precision – BMW HypersonX creates unique soundscape for the Neue Klasse.

15.04.2025Press Release

+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in Personal Mode and Sport Mode +++ Immersive spectrum of audio effects augments the emotionally engaging, holistic user experience provided by the new BMW iDrive +++

Design issues, Concepts and Studies
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Technology
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Electrification
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Acoustics, Aerodynamics

BMW Motorrad ADV-X returns to Sun Peaks, British Columbia for an epic third year.

31.03.2025Press Release

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+++ Return of the successful adventure riding program hosted by BMW Motorrad Canada. +++ Transportation is available for participants’ motorcycles to and from the event. +++ A chance to explore Canada like never before, with sights and views inaccessible to most travelers. +++ September 7-13, 2025. +++

Rider Training, Travel, Events

BMW Group Plant Debrecen enters the finish straight: Heartbeat of the plant comes to life with ramp-up of assembly

27.03.2025Press Release

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iFACTORY’s full potential: new site in Hungary adopts many innovations from the global production network +++ Forerunner among the BMW Group plants with just-in-sequence delivery to the production line +++ Efficient, ergonomic assembly processes thanks to intense modularisation, fewer different connecting elements, a simplified wiring harness and innovative cockpit assembly +++ Series production will start in late 2025 with the new BMW iX3

Debrecen
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iFACTORY
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Technology
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BMW i
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BMW iX3
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Production, Recycling
 

BMW’s Digital Key Plus wins 2025 AJAC Best Safety Innovation Award.

19.03.2025Press Release

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+++ Awarded by the Automobile Journalists Association of Canada (AJAC). +++ Technology available in many BMW models, including i5, iX, X5, X7 and many others. +++ Announcement made at the 2025 Vancouver International Auto Show in Vancouver, British Columbia. +++

Technology
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Safety
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Vancouver
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Awards Product
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America
 

BMW starts 2025 with numerous global award wins.

26.02.2025Press Release

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Two BMW model series take first place in their respective vehicle categories in the renowned “Best Cars” readers’ poll of German car magazine “auto motor und sport”. And BMW achieves a triple victory in the UK at “What Car?” magazine’s 2025 “Car of the Year Awards”. BMW thus seamlessly continues its string of successes in competitions in Germany and on international markets.

Awards Product
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Lifestyle Products
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Lifestyle
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PressClub Streaming

ANNUAL GENERAL MEETING.

Munich, 14.05.2025. Here you can watch the webcast of the public part of the 105 Annual General Meeting of BMW AG.

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