With 318 bends over a distance of 17.7 kilometres, the 'Tail of the Dragon' is considered one of the most dangerous roads in the world. On the border between the US states of North Carolina and Tennessee, the MINI John Cooper Works impresses with top-performance and agility combined with absolute confidence.
+++ The core of the brand reinterpreted: modern, timeless, and unmistakable. +++ Modern BMW 2.5-box silhouette with long wheelbase, short overhangs, and flared wheel arches. +++ New front-end design: kidney grille and four-eye light signature form a unified geometry-and-light element. +++ Driver-focused interior anchored by the BMW Panoramic iDrive and the free-cut central display. +++ Gen6 BMW eDrive technology with 800-volt architecture enabling 400kW DC ...
Please find the satellite and streaming details of the BMW Group Keynote.
+++ Holistic concept targets resource efficiency and reduction in CO2e emissions +++ Decarbonisation across supply chain +++ “Design for Circularity” principle expanded to further components +++
+++ Interior air quality as health factor +++ Health as core element of product sustainability +++ Insight into BMW Group odour laboratory +++
+++ Available on both the M4 and M4 Competition. +++ Exclusive options not previously available in Canada. +++ Heritage paintwork from BMW Individual Manufaktur. +++ Limited to 40 units. +++
+++ Return of BMW Motorrad Canada’s exclusive GS adventure program, redesigned for 2026. +++ New point-to-point route from Calgary, Alberta to Kelowna, British Columbia. +++ Transportation available for participants’ motorcycles from select BMW Motorrad retailers. +++ Optional pre-event off-road training. +++ September 6–12, 2026. +++
Top performance, maximum comfort, and modern driver assistance systems: the MINI JCW Countryman is the perfect companion for a visit to Asheville in the state of North Carolina.
+++ Special model limited to 12 units for Canada, marking the end of ALPINA XB7 production. +++ Available exclusively in Frozen ALPINA Green and Frozen ALPINA Blue – paint finishes never before offered on the XB7. +++ Unique exterior badges and B-pillar MANUFAKTUR wordmark; heritage ALPINA script embroidery on the front seat headrests. +++ Two handmade ALPINA weekender bags in brown LAVALINA leather included as standard. +++ Assembly at BMW Plant ...
+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++
Spectacular Custom Power Roadster to commemorate the 50th anniversary of the BMW Motorrad Daytona race victory and winning the AMA Superbike Championship in 1976.
+++ M Performance Track Kit for the BMW M2: street-legal with even sharper performance on the race track +++ Retrofit for even more uncompromising appeal and exhilarating BMW M2 CS engine sound +++
+++ Homage to the winning vehicle of the 1965 Monte Carlo Rally. +++ Exclusively available on the MINI JCW 3 Door in Canada. +++
+++ Established dealer servicing the Kitchener, Waterloo, Cambridge region. +++ BMW Motorrad products began entering retailer as of December 2025. +++
+++ Much anticipated reservation tool and configurator go live for the upcoming BMW iX3. +++ Announced on Media Day at the 2026 Canadian International AutoShow. +++ Special appearance by Hussein Al Attar, Director of Automotive Design with BMW Designworks LA. +++ The all-new BMW iX3 is the first model from BMW’s revolutionary Neue Klasse architecture. +++
+++ New brand emblem links heritage with future +++ Refined and precise design reflects key brand attributes +++ Brand embodies an exceptional balance of supreme ride comfort and high performance +++ Standalone automobiles, produced in select BMW Group plants +++ Iconic heritage colours, distinctive accents and personalised details will define brand’s unique character +++
+++ The striking Deus Ex Machina Concept makes its North American debut. +++ Test drive the new generation of MINI products at an exclusive area on Level 500. +++
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ New brand image and restructured portfolio +++ Additional site in Memmingen, Germany +++ “Games of Drift” with specially adapted M2 Drift Signature AREA M vehicle as key event in Memmingen with live scoreboard and final +++ New target groups, new customer experience, new digital platform +++ Spiritual home for Gen M and all who feel an affinity with it +++ BMW M Experience Center for the ultimate driving experience +++
+++ BMW returns to the Canadian International AutoShow (CIAS) with a stunning “Level ///M” takeover of the Metro Toronto Convention Centre’s Level 600. +++ The all-new BMW iX3, the first model from BMW’s revolutionary Neue Klasse architecture, takes centre stage. +++ Highlights on display include the new iX3, the iconic M2 CS, the award-winning i4 and more. +++ Exclusive BMW and MINI test drives will be offered on Level 500, featuring a lounge where guests ...
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