With an extended wheelbase, enhanced rear-seat comfort and market-specific digital innovations, the BMW X5 and the first fully electric BMW iX5 bring a new driving experience tailored specifically to China.
Most comprehensive model update in company history enters series production – Neue Klasse innovations roll out across existing portfolio – Greater range and faster charging for the BMW i7 – High-tech and craftsmanship deliver maximum customisation and exclusivity
BMW is continuing its popular global innovation campaign. Five new short films once again showcase digital technologies and intelligent features. Using typical BMW humour, the campaign illustrates how modern innovations can make the experience of driving more comfortable, relaxed and intuitive. The focus is on the new BMW Symbiotic Drive, the upgraded BMW Intelligent Personal Assistant and the fast-charging function in the new BMW iX3. In-car ...
The BMW Highway Assistant* is widely used in everyday life and, thanks to its proven safety concept, enables assisted driving without hands on the steering wheel on highways / motorways in an increasing number of countries.
+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++
BMW is once again supporting the Cannes Film Festival as its official mobility partner, providing an exclusive shuttle service for filmmakers, guests and festival partners. This is the fifth time the car manufacturer has supported the prestigious festival, this year with more than 150 electrified vehicles. At the same time, the updated BMW 7 Series is making its European public debut in Cannes. Other highlights on the Côte d’Azur include BMW 7 Series cars ...
Statement Oliver Zipse AGM 2026
+++ World premieres of the BMW iX3 Long Wheelbase, the BMW i3 Long Wheelbase, and the new BMW 7 Series +++ New BMW 7 Series featuring BMW Neue Klasse technologies for the first time +++ BMW digital experience and driver assistance systems developed specifically for the Chinese market – Emotional MINI concept cars +++
In the new BMW 7 Series, progressive luxury and the pioneering technologies of the Neue Klasse come together to create a unique driving experience.
+++ Ben Shelton (USA) prevails against Flavio Cobolli (ITA) in the Munich final 6:2; 7:5 +++ Champion of the ATP 500 tournament is rewarded with an all-electric BMW iX3 +++ FUTURE ACES: 300 coaching lessons for disadvantaged young people +++ Doubles title goes to local heroes Jakob Schnaitter and Mark Wallner (both GER) +++
+++ Seven top 20 players will compete at the BMW Open by Bitpanda (11-19 April, MTTC Iphitos) +++ All-electric “World Car of the Year” BMW iX3 for the winner of the ATP 500 tournament +++ Social commitment FUTURE ACES enters its second season +++ BMW is involved as title partner in its home city for the 39th time +++
+++ Triumph for the BMW Group and the Neue Klasse +++ Tenth and eleventh title wins for the BMW Group +++ Jury members issue purchase recommendations for more than 413 million readers +++
The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features.
BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...
Developed “In China, for China, and with China”, the BMW iX3 Long Wheelbase showcases Neue Klasse innovation, long-wheelbase comfort, and next-generation digital intelligence ahead of its global debut.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class +++ Readers once again vote BMW “World’s Best Brand” +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 30 September 2025, Munich
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