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Agility, efficiency, AI-based innovations: BMW Group sets course for greater profitability and resilience

Wed Sep 30 15:00:00 CEST 2026Press Release

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+++ Focused product portfolio for higher return on investment +++ Targeted expansion of highly profitable segments +++ Increased regionalisation of model line-up and production +++ Optimisation and further development of entire value chain +++ AI-based innovations for systematically higher development speed +++ Efficiency and faster decision-making through 20 percent leaner management structures +++

Sales, Marketing
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Innovation
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Finance, Facts, Figures
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Corporate
 

The new BMW 3 Series

Wed Sep 30 00:03:00 CEST 2026Press Release

For more than five decades, the BMW 3 Series has embodied driving pleasure with a clear sporting character, distinctive design and unrelenting technical progress. The result is a long and enduring story of success on which each new generation of the BMW 3 Series is duty-bound to build. Representing a technological leap forward, the new BMW 3 Series extends this story into a new era.

G50
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3 Series
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BMW i
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i3
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Sedan
 

Cool as ICE, hot on the track: the new BMW 3 Series with four- and six-cylinder engines completes its final round of summer driving dynamics testing in Miramas.

Tue Sep 08 00:01:00 CEST 2026Press Release

Camouflaged prototypes lap the test tracks at BMW Group’s proving grounds in southern France as part of high-intensity tuning drives. The latest edition of the successful, iconic model undergoes in-depth programme of testing. Development work focuses on driving pleasure, transverse dynamics and ride comfort. For the first time, the Drift Moment will be available in a BMW 3 Series M Performance model.

G50
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3 Series
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Sedan
 

Anniversary exhibition “BMW ART CARS – 20 ARTISTS, 50 YEARS OF INNOVATION. REUNITED AT BMW WELT” concluded on 31 August with a record-breaking attendance of over 120,000 visitors.

Thu Sep 03 15:56:44 CEST 2026Press Release

+++ All 20 BMW Art Cars presented together in one place for the first time +++ Olafur Eliasson’s “BMW H2R Project” as a special highlight +++ New digital experiences in the BMW Welt App and BMW Panoramic iDrive +++ BMW Art Cars remain accessible worldwide via exhibitions and digital channels +++

Corporate
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Cultural Engagement
 

With the launch of the Neue Klasse: BMW expands its standard active safety features.

Thu Aug 27 09:00:00 CEST 2026Press Release

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New active safety functions support drivers in critical driving, parking and exit scenarios. The enhanced Exit Warning function can actively delay door opening, helping to prevent collisions with cyclists. Unique to BMW Symbiotic Drive: Safety assistance systems remain discreet in the background and can provide effective support when it matters most.

Technology
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Safety, Security
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Automated Driving
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Driver Assistance
 

BMW innovation campaign enters its next round: Humorous videos showcase intelligent technologies in the BMW iX3 and BMW i7.

Wed Jun 24 12:00:00 CEST 2026Press Release

BMW is continuing its popular global innovation campaign. Five new short films once again showcase digital technologies and intelligent features. Using typical BMW humour, the campaign illustrates how modern innovations can make the experience of driving more comfortable, relaxed and intuitive. The focus is on the new BMW Symbiotic Drive, the upgraded BMW Intelligent Personal Assistant and the fast-charging function in the new BMW iX3. In-car ...

BMW i
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iX3
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i7

VISION BMW ALPINA: SPEED, REFINED

Fri May 15 19:30:00 CEST 2026Press Release

+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++

BMW Alpina
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Design
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BMW Design
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Corporate
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Concept Vehicles & Design
 

BMW showcases mobility at the Cannes Film Festival and presents the new BMW 7 Series for the first time in Europe in a luxurious international setting.

Wed May 13 11:00:00 CEST 2026Press Release

BMW is once again supporting the Cannes Film Festival as its official mobility partner, providing an exclusive shuttle service for filmmakers, guests and festival partners. This is the fifth time the car manufacturer has supported the prestigious festival, this year with more than 150 electrified vehicles. At the same time, the updated BMW 7 Series is making its European public debut in Cannes. Other highlights on the Côte d’Azur include BMW 7 Series cars ...

BMW
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7 Series

The Start of a New Era: The BMW Group at Auto China 2026.

Fri Apr 24 08:00:00 CEST 2026Press Release

+++ World premieres of the BMW iX3 Long Wheelbase, the BMW i3 Long Wheelbase, and the new BMW 7 Series +++ New BMW 7 Series featuring BMW Neue Klasse technologies for the first time +++ BMW digital experience and driver assistance systems developed specifically for the Chinese market – Emotional MINI concept cars +++

BMW
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MINI
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Corporate
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Corporate Events
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Asia
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Beijing
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7 Series
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i3
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iX3
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Long Wheelbase
 

The new BMW 7 Series.

Wed Apr 22 15:00:00 CEST 2026Press Kit

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In the new BMW 7 Series, progressive luxury and the pioneering technologies of the Neue Klasse come together to create a unique driving experience.

G70 LCI
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BMW M Cars
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BMW i
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i7
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M760e
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Sedan
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7 Series
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M760
 

The new BMW i3. Second model of the Neue Klasse.

Wed Mar 18 11:00:00 CET 2026Press Release

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The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features.

3 Series
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BMW i
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i3
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Sedan
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CO2 emission information.

I consumi di carburante e le emissioni di CO2 riportati sono stati determinati sulla base delle disposizioni di cui al Regolamento CE n. 715/2007 nella versione applicabile al momento dellomologazione.

I dati si riferiscono ad un veicolo con configurazione base effettuata in Germania ed il range indicato considera le dimensioni diverse delle ruote e degli pneumatici selezionati.

I valori sopra indicati sono già stati determinati sulla base del nuovo Regolamento WLTP (Worldwide Harmonized Light Vehicles Test Procedure) e sono riportati in valori equivalenti NEDC al fine di garantire il confronto tra i veicoli.

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