On the finishing straight: the new BMW X5 enters its final test phase.

BMW Highway Assistant: Over 200 million kilometres driven hands-free by customers.

The BMW Highway Assistant* is widely used in everyday life and, thanks to its proven safety concept, enables assisted driving without hands on the steering wheel on highways / motorways in an increasing number of countries.

VISION BMW ALPINA: SPEED, REFINED

+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++

BMW showcases mobility at the Cannes Film Festival and presents the new BMW 7 Series for the first time in Europe in a luxurious international setting.

BMW is once again supporting the Cannes Film Festival as its official mobility partner, providing an exclusive shuttle service for filmmakers, guests and festival partners. This is the fifth time the car manufacturer has supported the prestigious festival, this year with more than 150 electrified vehicles. At the same time, the updated BMW 7 Series is making its European public debut in Cannes. Other highlights on the Côte d’Azur include BMW 7 Series cars ...

Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, 106th Annual General Meeting of BMW AG on 13th May 2026, Livestream from the BMW Welt in Munich

Statement Oliver Zipse AGM 2026

The Start of a New Era: The BMW Group at Auto China 2026.

+++ World premieres of the BMW iX3 Long Wheelbase, the BMW i3 Long Wheelbase, and the new BMW 7 Series +++ New BMW 7 Series featuring BMW Neue Klasse technologies for the first time +++ BMW digital experience and driver assistance systems developed specifically for the Chinese market – Emotional MINI concept cars +++

The new BMW 7 Series.

In the new BMW 7 Series, progressive luxury and the pioneering technologies of the Neue Klasse come together to create a unique driving experience.

Ben Shelton wins BMW Open by Bitpanda 2026 – 300 aces and coaching lessons for FUTURE ACES.

+++ Ben Shelton (USA) prevails against Flavio Cobolli (ITA) in the Munich final 6:2; 7:5 +++ Champion of the ATP 500 tournament is rewarded with an all-electric BMW iX3 +++ FUTURE ACES: 300 coaching lessons for disadvantaged young people +++ Doubles title goes to local heroes Jakob Schnaitter and Mark Wallner (both GER) +++

BMW Open by Bitpanda: Best field in tournament history eager to win the new all-electric BMW iX3.

+++ Seven top 20 players will compete at the BMW Open by Bitpanda (11-19 April, MTTC Iphitos) +++ All-electric “World Car of the Year” BMW iX3 for the winner of the ATP 500 tournament +++ Social commitment FUTURE ACES enters its second season +++ BMW is involved as title partner in its home city for the 39th time +++

Double victory: BMW iX3 named “World Car of the Year” and “World Electric Vehicle” 2026.

+++ Triumph for the BMW Group and the Neue Klasse +++ Tenth and eleventh title wins for the BMW Group +++ Jury members issue purchase recommendations for more than 413 million readers +++

The new BMW i3. Second model of the Neue Klasse.

The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features.

Prestigious awards for BMW models at the start of the year.

BMW has made a strong start to the year, with multiple victories in top award events. Three BMW model series took first place in German “auto motor und sport” magazine’s “Best Cars” competition. And four BMW models came out on top in “What Car?” magazine’s “Car of the Year Awards 2026”. This continues a string of successes in German and international polls. Award wins across many different model series underscore how balanced the BMW product range is. The ...

BMW iX3 Long Wheelbase Advances Toward World Premiere

Developed “In China, for China, and with China”, the BMW iX3 Long Wheelbase showcases Neue Klasse innovation, long-wheelbase comfort, and next-generation digital intelligence ahead of its global debut.

The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++

A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.

+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++

BMW Group to showcase new BMW iX3 with its key innovations at Consumer Electronics Show (CES) 2026.

+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++

The BMW Z4 Final Edition. An exclusive take on the iconic roadster.

Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item.

BMW enjoys sweeping success at prestigious German awards events: “Golden Steering Wheel” for BMW iX3 and BMW M5 Touring from “Auto Bild” and “Bild am Sonntag”. Plus: Nine awards make BMW the outstanding manufacturer in “Auto Zeitung” readers’ poll.

+++ BMW iX3 awarded “Golden Steering Wheel” for “Best Innovation” +++ BMW M5 Touring wins in the “Upper/Luxury Class” category +++ “Auto Trophy” awards from “Auto Zeitung”: BMW victories across the entire product range – from compact to luxury class +++ Readers once again vote BMW “World’s Best Brand” +++

Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 30 September 2025, Munich

Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Quarterly Statement to 30 September 2025, Munich

The BMW Group at the Japan Mobility Show 2025.

+++ The first new Neue Klasse model: the BMW iX3 celebrates is Asian premiere +++ Partnership between two British brands: world premiere for the MINI Paul Smith Edition +++ Special-edition BMW M2 CS thrills BMW M fans +++ BMW Concept Speedtop brings eye-catching allure and exclusivity to the BMW Group stand +++