BMW Group Ireland leads the premium segment in 2025.
Wed Jan 07 12:25:00 CET 2026Press Release
• BMW Group Ireland delivers a strong 2025 sales performance 5,868 vehicle registrations. • BMW recorded 5,143 registrations, establishing its position as Ireland's leading premium automotive brand. • Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 per cent of total volume. • MINI registrations increased to 725 units (2024:561), with almost 50 per cent fully electric.



