• Gran resultado para BMW Motorrad con triunfos en siete categorías y un total de diez podios.
• Con 202,563 motocicletas vendidas, BMW Motorrad confirma su posición líder en el segmento premium.
From January 1st 2026, Frederic Stik will take over the position as Head of BMW Motorrad Latin America.
• La BMW R 1300 R: la nueva roadster dinámica con motor boxer es significativamente más deportiva, tanto técnica como visualmente, ofreciendo una experiencia de conducción más dinámica.
• Equipamiento para motociclistas y ropa informal para ir en moto con seguridad, comodidad y estilo.
• Concepto de una BMW GS accesible y capaz fuera de carretera para la clase media de 48 hp.
• La BMW K100 fue la primera motocicleta en ofrecer el sistema de frenos antibloqueo ABS. • La BMW K1 podía acelerar de cero a 100 km/h en menos de cuatro segundos. • La BMW K1 ofrecía un coeficiente de arrastre aerodinámico de 0.34, el más bajo en cualquier motocicleta en ese momento.
• La nueva BMW R 1300 GS Adventure: cuando se trata de motocicletas de aventura y turismo de larga distancia, es una referencia indiscutible. Un modelo de diseño casi completamente nuevo con una capacidad de aventura mejorada en todos los aspectos.
The world's largest BMW Motorrad meeting in the "Year of the GS" from 5 to 7 July 2024, set against the magnificent backdrop of the Alps.
• FS opera en 54 países del mundo para las marcas BMW, MINI y BMW Motorrad. Dentro de Latam tiene fuerte presencia en los mercados más grandes de la región: Brasil, Chile, Colombia, Costa Rica, México y Perú. • En México, 4 de cada 10 autos y motocicletas se vendieron a través de Financial Services durante el 2023.
Markus Flasch takes over the position as Head of BMW Motorrad. He succeeds Markus Schramm, who led BMW Motorrad to the top position in the global premium motorcycle market and is retiring after five very successful years as Head of BMW Motorrad.
Entering the anniversary year with 202,895 motorcycles and scooters sold.
Officine Riunite Milanesi and Customizer Radikal Chopper reveal new R 18 custom bike in Monaco.
Exclusive special model bearing the most powerful letter in the world.
BMW Group stays optimistic in 2022, since this year has a critical role in the achievement of the Group’s goals to assure the most sustainable supply chain in all the automotive industry and thus reaching a carbon and environmental neutral business model by 2050.
• In 2021, BMW Group sold 47,404 units of its BMW and MINI brands in Latin America. • These figures reinforced the Group’s leadership in 25 out of the 27 countries of the region where it has operations. • During 2022, BMW Group Latin America will continue leading its efforts towards vehicle electrification and digitalization. • BMW Group delivered 2,515,939 units globally, which accounts for an increase of 8.4% in relation to the previous year.
Detailed 1:5 scale model of the BMW superbike.
- Alexander W. Wehr will be appointed Customers, Brand and Sales President for BMW Motorrad globally. Reiner Braun, currently President and CEO of BMW Group Canada, will be appointed President and CEO BMW Group Latin America. - Alejandro Echeagaray will be appointed CEO of Importer Markets in Latin America and Caribbean for BMW Group Latin America. Dirk Biehler will be Alejandro Echeagaray’s successor as Regional Head of BMW Motorrad for Latin America.
The new K 1600 models: Six-cylinder fascination for dynamic and luxurious riding, touring and cruising.
Driving pleasure in a variety of forms, innovations designed to increase sustainability across the board and visions for the urban mobility of tomorrow form the core of the BMW Group’s presence at the IAA Mobility 2021 show.
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