PressClub Nederland · Article.
BMW Group zet in op Social Media
Thu Mar 25 00:00:00 CET 2010 Persbericht
BMW, MINI en BMW Motorrad zijn internationaal al enige tijd actief op Social Media gebied. Zo zijn er officiële accounts aangemaakt op Facebook, YouTube en Twitter. Vanaf vandaag is ook moederbedrijf BMW Group actief op genoemde kanalen. Het doel is om ideeën te delen met de community over diverse onderwerpen zoals visionaire concept cars en de toekomst van individuele mobiliteit. Voor het laatste nieuws en achtergrondinformatie op nationaal niveau kan men bovendien terecht op www.twitter.com/BMWGroup_NL. Klik op ‘Meer’ voor het volledige Engelstalige persbericht.
Munich. The BMW, MINI and BMW Motorrad brands have been active in the Web 2.0 world for some time: Their pages on Facebook, YouTube and other sites offer prospective customers and fans information and dialog options. Since 22 March 2010, the BMW Group also has had a “BMW Group View” profile on Facebook, along with a YouTube and a Twitter profile also under the name “BMW Group View”.
On “BMW Group View” the Group presents ideas and visions that go beyond specific brand profiles. The aim is to share ideas on a wide range of issues: Visionary concept cars, efficient drive technologies, the future of individual mobility and the BMW Group’s successes in the field of sustainability are just some of the topics on the agenda.
This expanded presence on social media platforms will be complemented by a new website for the BMW sustainability campaign “What’s next?” Information on sustainability projects and “project i”, the BMW Group’s future mobility project, can be found at www.bmwgroup.com/whatsnext.
With its new, expanded offering, the BMW Group is keeping up with the changing information and media needs of prospects, customers and the public today. The focus is on exchange within the society where real-time media play an increasingly important role.