PressClub Nederland · Article.
On board again: MINI verlengt partnership met snowboard fabrikant Burton
Tue Aug 09 11:09:15 CEST 2011 Persbericht
München. Voor de tweede keer op rij sponsort MINI de gerenommeerde snowboard fabrikant Burton met de organisatie van de Burton Global Open Series (BGOS). Deze serie internationale snowboard wedstrijden – met deelname van top snowboarders –vinden jaarlijks plaats op verschillende plaatsen wereldwijd en trekken tienduizenden toeschouwers. Onderstaand het volledige Engelstalige persbericht.
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Munich . For the second time in succession, carmaker MINI is supporting renowned snowboard manufacturer Burton in organising the Burton Global Open Series (BGOS). This international snowboard competition series takes place annually and draws tens of thousands of spectators and top snowboarders from around the world.
Creative Use of Space takes flight.
With its Creative Use of Space award, MINI launched a prize last season that draws on the MINI philosophy of utilising space intelligently. The prize money goes to the male and female rider who demonstrate the most inventive and progressive tricks in the halfpipe or slopestyle competitions. For all the Creative Use of Space awards the prize money will be $85,000 in cash. The overall winners of the 2011/2012 BGOS season will also be presented with a brand-new MINI Countryman. This crossover model comes with luggage space of 1,170 litres – ample room to accommodate a snowboarder’s full kit.
This season MINI is presenting the following BGOS events:
Burton New Zealand Open 8 - 13 August 2011
Burton European Open January 2012
Burton Canadian Open February 2012
Burton US Open March 2012
In addition, MINI will be the presenting partner of the Burton Super Demo Tour, the Burton AM Series and the new Burton Rail Days event taking place in Tokyo on November 19, 2011.