BMW Group U.S. Reports October 2016 Sales

• BMW brand sales decrease 18.4 percent
• MINI brand sales decrease 3.3 percent

Woodcliff Lake, NJ – November 1, 2016… Sales of BMW brand vehicles decreased 18.4 percent in October for a total of 24,017 compared to 29,439 vehicles sold in October, 2015. Year-to-date, the BMW brand is down 9.0 percent in the U.S. on sales of 254,150 vehicles compared to 279,395 sold in the first ten months of 2015.

Notable vehicle sales in October include the BMW 7 Series which increased to 1,133 cars, the BMW X1 which increased to 2,710 vehicles, and the BMW X3 which increased to 3,680 vehicles.

“The volatility of the U.S. market is more clearly evident as the pace of sales continues slowing from the peak of 2015,” said Ludwig Willisch, President and CEO, BMW of North America. “At the same time, BMW Sports Activity Vehicles – X1 to X6 - have set a new record, more than 100,000 sold year to date, accounting for 47% of our October sales, with room for more growth as demand for these popular models continues to increase.”  

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,971 vehicles, a decrease of 16.6 percent from the 33,526 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 9.6 percent on sales of 297,015 vehicles in the first ten months of 2016 compared to 328,456 in the same period in 2015.

MINI Brand Sales

For October, MINI USA reported 3,954 automobiles sold, a decrease of 3.3 percent from the 4,087 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 42,865 automobiles sold, a decrease of 12.6 percent from 49,061 automobiles sold in the first ten months of 2015.

Table 1: New Vehicle Sales BMW of North America, LLC, October 2016

BMW Pre-Owned Vehicles

• October 2016 sales of BMW Certified Pre-Owned set an October record with 11,310 vehicles, an increase of 18.2 percent from October 2015.
• Total BMW Pre-Owned sales also set an October record with 21,811 vehicles, an increase of 39.7 percent from October
• Total BMW Pre-Owned cars sold year-to-date were 190,546, a 23.8 percent increase from the first ten months of 2015.

MINI Pre-Owned Vehicles

• In October, sales of MINI Certified Pre-Owned set an October record with 1,016 vehicles, an increase of 1.7 percent from October 2015.
• Total MINI Pre-Owned sales also set an October record with 2,457 vehicles in October 2016, an increase of 9.3 percent from October 2015.
• Total MINI Pre-Owned sales year-to-date were 23,760, a 5.2 percent increase from the first ten months of 2015.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com and www.press.bmwna.com.