BMW Motorrad Rider Equipment – 2018 Collection

Woodcliff Lake, NJ – November 17, 2017…Life is an adventure, and on a motorcycle, it can be even better. That’s why the 2018 BMW Motorrad Rider Collection contains special highlights that reflect the "Make Life a Ride" philosophy down to the last detail. The new collection is full of high-end, functional products to suit every climate zone and every rider’s needs.

The BMW Motorrad premium promise applies to the entire 2018 rider equipment program: top-quality material, a highly meticulous finish and safety based on cutting-edge technology.

The high-performance touring suit StreetGuard, whose extensive features allow it to be worn in temperatures from freezing to sweltering midsummer heat, has a range of potential uses. The light Venting suit is a cool candidate for summer riding – complete with a ventilation concept that makes for unbeatable ride comfort. Adventure riding beginners can look forward to the GS Dry suit, globetrotters will love the Rallye premium suit, and individualists will opt for the Atlantis all-weather leather touring suit.  All of the new BMW Motorrad suits feature a new look for the 2018 season, and there are a number of upgrades, too.

As far as the functional equipment of the 2018 collection are concerned, they offer top-level functionality and an excellent fit during travel under the suit, as well as providing maximum benefits and a great look when worn for any outdoor activity. With its compact folding size, the Ride windbreaker is always a must, the Ride fleece jacket is virtually unbeatable in terms of versatility and the PCM Ride jacket is a BMW Motorrad garment that features a high-tech textile: Phase Change Material ("PCM"), enclosed in microcapsules, adapts permanently and smartly to the current temperature. Once moistened, the Cool Down vest creates a continuous cooling effect by means of evaporation.

Gloves and boots are vital to any rider equipment collection. For touring riders, BMW Motorrad offers the waterproof Allround gloves as a versatile basic, while anyone looking for excellent off-road grip will be sure to opt for the Rallye gloves. Meanwhile the GORE-TEX technology X-TRAFIT makes the GS DRY adventure gloves unique: they are both waterproof and breathable. While the VentureGrip crossover leather boots combine excellent properties for everything from touring to adventure riding, the Ride sneakers are perfect for city tours – laid-back leisure shoes that are full of ingenious safety features.

The 2018 Style Collection offers everything that fans of the BMW Motorrad brand love – from high-end leisure wear and trendy accessories to ultra-cool leather jackets. The collection features discreet BMW Motorrad branding and comes in two kits, available from March to June 2018 and from July to December 2018. The leather items are available throughout the whole year.

BMW Motorrad wishes all riders an exciting, eventful, and safe season in 2018.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; technology offices in Silicon Valley and Chicago, and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 344 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 127 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW products is available to consumers via the Internet at:

www.bmwmotorradusa.com.

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Journalist note: Information about BMW and its products in the USA is available to journalists on-line at https://www.press.bmwgroup.com/usa.

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