BMW of North America Reports Q3 2026 U.S. Sales Results.

• BMW Sales Increase 3.4% in Q3, Continue to Outpace Premium Segment.
• New BMW iX3, BMW X5 and 7 Series in Showrooms Now.

Woodcliff Lake, NJ – October 1, 2026… BMW of North America today reported Q3 2026 sales results for the BMW and MINI brands in the U.S.

BMW.

During the third quarter of 2026, BMW sales totaled 100,210 vehicles, an increase of 3.4% compared with the 96,886 vehicles sold during the third quarter of 2025. Year-to-date, BMW sales total 287,154 vehicles, up 4.3% compared with the first nine months of 2025.

“We enter the fourth quarter in a strong position with good momentum, an exciting product portfolio, and the continued support of our dedicated dealer partners,” said Sebastian Mackensen, President & CEO, BMW of North America. “Response to the Neue Klasse has been very encouraging, and with even more new models arriving in the months ahead, we are confident we can carry this momentum through the end of the year and into 2027.”

Earlier this week, BMW debuted the all-new eighth-generation BMW 3 Series and fully electric BMW i3, both of which will begin arriving at U.S. dealerships early next year. The side-by-side debut of these two models highlights BMW’s technology-open approach, giving customers the freedom to choose the drivetrain that best meets their needs while underscoring the company’s belief in an electric future.

BMW Electrified Vehicles. 

Sales of plug-in hybrid electric vehicles increased 23.2% in the third quarter and remained up 11.7% year-to-date. Overall electrified vehicle sales, including battery electric and plug-in hybrid electric vehicles, declined 24.9% during the quarter, reflecting current market conditions and a planned model changeover. At the same time, preorder deliveries of the fully electric BMW iX3 and the new BMW i7 began contributing to battery electric vehicle sales.

MINI.

MINI sales totaled 6,531 vehicles during the third quarter, a decrease of 10.2% compared with the same period in 2025. Year-to-date MINI sales totaled 20,248 vehicles, a decrease of 7.4%.

Table 1: New Vehicle Sales BMW of North America, LLC, Q3 2026.

The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q2 2026 report occurred between July 1, 2026 and September 30, 2026.  

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BMW Group in the U.S.

BMW Group began operations in the U.S. over 50 years ago. In addition to the sales, marketing, and distribution of BMW, MINI, Rolls-Royce, and BMW Motorrad vehicles, BMW Group’s business in the U.S. spans 30 locations in 12 states including BMW Group Financial Services, BMW Manufacturing, Designworks, BMW Technology Office USA, and BMW i Ventures. The company’s U.S. plant in South Carolina is the largest single BMW production facility in the world and the global center of competence for BMW Sports Activity Vehicles. The BMW Group sales organization is represented by a nationwide network of 359 BMW retailers, 139 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. Taken together, BMW Group’s business activities in the U.S. provide and support over 120,000 jobs and contribute more than $43.3 billion to the U.S. economy annually.

For more information about BMW Group’s business and products in the U.S., please visit: PressClub USA.

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