To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Woodcliff Lake, NJ – December 9, 2025 . . . BMW Motorrad Motorsport and BMW Motorrad USA are proud to announce that OrangeCat Racing becomes an official BMW MOTORRAD MOTORSPORT Team for the 2026 MotoAmerica Superbike racing season.
Woodcliff Lake, NJ – November 27, 2025 . . . BMW Motorrad USA announces 2026 model year pricing, color, and equipment update information.
Woodcliff Lake, NJ – November 4, 2025 . . . BMW Motorrad USA is proud to announce the new, 2027 BMW F 450 GS. A genuine GS that delivers class leading technology, safety systems, excellent power and torque, and agile handling both on- and off-road – all combining to maximize both short and long distance riding enjoyment, just as its larger displacement Adventure siblings do.
If a brand is to succeed, it needs loyal customers who’ll stick with the brand for years if not decades, and who’ll keep buying its cars even as their needs and circumstances change. Those customers are usually found within the membership rolls of its affiliated club, the size of which
From the outside, the building that houses the BMW Car Club of America Foundation is fairly undistinguished, as one would expect of a former pharmaceutical warehouse in Spartanburg, South Carolina. Inside, however, it’s a treasure trove of BMW ephemera, and the only museum outside Munich devoted exclusively to BMW. Dubbed “The Ultimate Driving Museum,” this humble space has been hosting truly spectacular exhibits since 2017, when guests were invited to ...
Customizing Kit in the Style of a Flat Track Racer.
BMW Motorrad is supporting an extraordinary charity campaign.
If you were alive on September 11, 2001, you undoubtedly remember a fall day that dawned crystal-clear in the New York metropolitan area. You undoubtedly remember, as well, the exact moment you learned that a pair of passenger jets had been flown into the twin towers of the World Trade Center in New York City, followed by a third into the Pentagon and a fourth into a Pennsylvania field.
BMW of North America’s customers have always been more performance-minded than their counterparts in other markets, but the cars sold here haven’t always been as performance-oriented as those customers might have liked. In the 1970s and ’80s, strict U.S. crash and emissions standards ensured that cars sold here were heavier and less powerful than their counterparts in Europe, which saw U.S. enthusiasts turn to the so-called “grey market” in order to get ...
Owings Mills, MD – August 16, 2025… Akshay Bhatia recorded a hole-in-one during the third round of the 2025 BMW Championship at Caves Valley Golf Club in Owings Mills, MD this afternoon, resulting in BMW’s donation of its seventh Hole-in-One Evans Scholarship. The full, four-year tuition and housing scholarship worth $125,000 will be awarded to a new Evans Scholar in Bhatia’s name next Spring. Bhatia will also take home the 100% electric BMW iX M70 for ...
Munich. BMW Motorrad unveils The Tracker, an accessories package for the BMW R 12 nineT that translates the unmistakable design language of flat track racing into street-ready customization. Inspired by a motorsport discipline celebrated worldwide for its thrilling dynamics and spectacular drifts on oval dirt tracks, the kit pays homage to this distinctive style.
Woodcliff Lake, NJ – July 29, 2025 – MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s. MINI and Barry’s share two common brand attributes – community and inclusivity – which allows this partnership to create a unique and unparalleled fitness and lifestyle experience for customers across the United States like no other brands in their industries
Small cars have always been a tough sell in the United States, where they’re typically seen as bare-bones transportation for those on a limited budget rather than as a space-saving, fuel-efficient choice for those who simply prefer a smaller, lighter vehicle. In 2002, the BMW Group upended that notion with the MINI Cooper, a car that was not only small and efficient but fun to drive, premium, and—above all—quirky. The MINI Cooper became a surprise hit in ...
The life cycle of an automobile has three distinct phases. First, it’s new, exciting, and perhaps expensive. A decade later, it’s out of date, with little value or allure unless it survives to the third phase. At this point, the automobile becomes ‘vintage’, and values rise once again as it becomes a treasured survivor. This is true of many BMW models, and it is especially true of race cars, which lose most of their value the moment they’re no longer ...
On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina. Shortly after the plant opened, enthusiasts began congregating at the Zentrum, the plant’s museum and welcome center, and in 1999 the BMW Car Club of America relocated its headquarters to nearby Greenville. For those who love driving, the best was yet to come, and it arrived in ...
While BMW of North America was busy fending off its new premium-class rivals Lexus and Infiniti, the company found itself challenged by yet another new rival: Ford, whose Explorer had become an immediate sensation following its 1991 introduction.
Preview of the next generation of BMW RR superbikes.
The BMW R 1300 RS: The new sports tourer with boxer engine, featuring refined technology and design, delivering a more dynamic riding experience.
The new BMW R 1300 RT: The touring icon even more accessible and more dynamic than ever before, offering a wider range from comfortable tourer to dynamic country road motorcycle.
Woodcliff Lake, NJ – April 17, 2025…BMW Motorrad USA is proud to announce its motorcycle customer race support program for the 2025 racing season. Customer racing has been an important part of BMW motorcycle ownership since the very first 2-wheel BMW came off the production line in 1923 and continues today with entries in multiple series across the country.
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