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The new MINI Aceman: Final testing under extreme conditions successfully completed.

31.01.2024Press Release

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In just a few months, the MINI Aceman will be presented to the public for the first time. Equipped exclusively with an all-electric drivetrain, the model expands the MINI range with a new attractive vehicle. With agile driving dynamics and brand-typical proportions, the crossover model combines the features of the two most successful MINI models, the MINI Cooper and the MINI Countryman, to create a new vehicle concept.

MINI Aceman

January 1964: Historic victory for the classic Mini at the Monte Carlo Rally.

19.01.2024Press Release

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Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.

MINI

BMW at the Consumer Electronics Show (CES) 2024.

08.01.2024Press Release

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Woodcliff Lake, NJ – January 8, 2024… BMW’s presence at CES 2024 is dedicated to the digital customer experience. The company will present new infotainment features for its current model line and offer visitors a lively insight into development projects that demonstrate BMW’s leadership in the digitized mobility of the future. Visitors will be able to drive a BMW iX remotely across the Silver Lot at the exhibition grounds, discover the potential of ...

Technology
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BMW ConnectedDrive
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Automated Driving
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Las Vegas
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Mobility of the Future
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Infotainment, Control Concepts
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America
 

BMW Group maintains successful course

06.11.2023Press Release

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+++ Zipse: “Right on track to meet our goals for the year” +++ Group EBT margin of 10.6% in Q3 and 11.9% in YTD September +++ Automotive EBIT margin of 9.8% in Q3 and 10.3% in YTD September +++ Free cash flow of € 5.8 billion in Automotive Segment in YTD September +++ Percentage of BEV deliveries increases to 15.1% in Q3 +++

Finance, Facts, Figures
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Corporate

BMW reinvents itself: The BMW Vision Neue Klasse.

02.09.2023Press Kit

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Woodcliff Lake, NJ – September 2, 2023…With its lates design concept, the BMW Vision Neue Klasse, BMW is showcasing what the next generation of its vehicles will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization, and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse ...

Design issues, Concepts and Studies
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BMW Group Design
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BMW Design

All-new BMW iDrive coming to the Neue Klasse.

02.09.2023Press Release

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Woodcliff Lake, NJ – September 2, 2023…With the new BMW iDrive, BMW is bringing a display and operating concept to the next vehicle generation which enables a completely new intuitive interaction paradigm between the driver and vehicle. The next development leap will follow in the Neue Klasse from 2025. The future generation of BMW iDrive will transform the vehicle into a digital experience space. With BMW Panoramic Vision, a new multifunction steering ...

Technology
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BMW ConnectedDrive
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Infotainment, Control Concepts

Minimalist all-rounder: The new MINI Countryman.

01.09.2023Press Release

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Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor. With wider wheel arches, characteristic charisma and a modern minimalist design with clearly designed surfaces, the car now has a significantly enhanced presence.

MINI
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MINI Countryman

The Reinvention of the Original: The all-electric MINI Cooper.

01.09.2023Press Release

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As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.

MINI
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MINI Electric
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MINI 3 door
 

BMW Group upgrades FY guidance after strong first half-year

03.08.2023Press Release

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+++ Higher sales target and automotive EBIT margin for 2023 +++ Group EBT margin comes in at 12.6% for HY1 +++ Automotive EBIT margin at 10.6% after six months +++ Free cash flow of € 3.1 billion in Automotive Segment in YTD June +++ Deliveries of fully-electric BMW vehicles up 133% +++ Zipse: “Economic success during the transformation” +++

Finance, Facts, Figures
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Corporate

New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.

27.07.2023Press Release

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+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections and sound to create unique moments +++ Introduction of the MINI Intelligent Personal Assistant +++

Technology
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Infotainment, Control Concepts

The new 2024 BMW CE 02.

07.07.2023Press Release

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Woodcliff Lake, NJ – July 7, 2023…BMW Motorrad USA is proud to present the new 2024 BMW CE 02. It’s electric, designed to appeal to young people and it’s neither an e-motorbike nor an e-scooter. It’s an eParkourer, created for the urban environment. Nimble, practical, tough, and reduced to the essentials in terms of design. Large wheels meet the demand for robustness and at the same time ensure riding fun on many differing terrains.

CE 02
 

New BMW 5 Series launches with AirConsole gaming platform.

26.05.2023Press Release

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Woodcliff Lake, NJ – May 26, 2023… The BMW Group is partnering with the gaming platform AirConsole to bring a unique kind of in-car gaming to the road for the first time in the new BMW 5 Series. It allows the driver and passengers to play so-called casual games while the vehicle is stationary as a way of passing time while waiting for the vehicle to charge, for example. In addition to the new BMW 5 Series, the AirConsole app will be successively offered in ...

Technology
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BMW i
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BMW i5
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5 series
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Infotainment, Control Concepts
 

The All-New 2024 BMW 5 Series.

24.05.2023Press Release

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Woodcliff Lake, NJ – May 24 2023…More dynamic than ever, featuring a wealth of digital innovations and, for the first time ever, available fully electric - this is the new BMW 5 Series. In the form of the all-electric BMW i5, the latest edition of the celebrated BMW 5 Series takes the lead on the road to sustainable premium mobility. The eighth generation of the BMW 5 Series continues to stand for advanced technology combined with sporty, elegant design, ...

G60
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M Cars
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BMW i
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BMW i5
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550e
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5 series
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i5 M60
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Sedan

BMW Group and Meta’s Reality Labs present joint research for interlinking extended reality devices with the digital vehicle ecosystem.

17.05.2023Press Release

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Munich / Mountain View – May 17, 2023… The BMW Group Technology Office USA in Mountain View presents a research update with Meta’s Reality Labs Research, demonstrating, for the first time, the ability to accurately display stable virtual reality (VR) and mixed reality (MR) content to passengers in a fast-moving car, even when making turns, going over speed bumps, and accelerating. By integrating Meta Quest’s tracking system with BMW’s sensor data, the ...

Technology
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Infotainment, Control Concepts
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Mobility of the Future
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To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.

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