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Thu Apr 07 15:00:00 CEST 2022Press Release
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Woodcliff Lake, NJ – April 7, 2022… BMW today announced its return as Official Partner of the Coachella Valley Music and Arts Festival, renewing the brand’s #RoadToCocahella campaign to celebrate the festival’s first post-pandemic activation. BMW’s 2022 Road To Coachella campaign will feature GRAMMY Award™-winning recording artist Doja Cat and numerous other collaborators alongside the all-new, fully-electric BMW i4 Gran Coupe and BMW iX Sports Activity ...
Wed Apr 10 10:00:00 CEST 2019Press Release
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Global Superstar Khalid inspires exclusive vehicle design for the electric BMW i Coachella fleet.
Tue Mar 26 10:00:00 CET 2019Press Release
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Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.
Wed Apr 11 20:29:00 CEST 2018Press Release
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BMW i will once again serve as an official partner of the Coachella Valley Music & Art Festival this year. With its unique atmosphere of creativity, lifestyle and green awareness, the Coachella Valley Musi c and Arts Festival is a regular fixture on the festival calendar for stars and fans alike.
Tue Apr 11 15:06:33 CEST 2017Press Release
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BMW i3 and i8 provide emission-free transportation. Renowned composer Hans Zimmer contributes the soundtrack for the BMW “Road to Coachella” Social Media Campaign.
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18 March 2026. Watch the on-demand webcast of the new BMW i3 Design Premiere here.
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