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BMW returns to Art Basel in Miami Beach as an official partner. BMW i and Soho House continue partnership for Art Talks; BMW 8 Series provides luxurious mobility for street art tour of Miami.

Mon Nov 18 19:46:35 CET 2019Press Release

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Miami Beach, FL – November 18, 2019… From December 5 to 8, 2019, the Art Basel show in Miami Beach will present a wide range of artistic creations by emerging and established artists. These artists are represented by 269 leading international galleries presenting modern and contemporary art.

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Cultural Engagement

BMW is official partner of Frieze Los Angeles.

Tue Feb 12 15:00:00 CET 2019Press Release

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February 15-17, 2019 (Los Angeles, CA)… On February 15 the first edition of Frieze Los Angeles will open its doors at Paramount Pictures Studios in Hollywood, with a preview day on February 14, 2019. As one of the fair’s long-term partners, BMW will provide BMW 7 Series and BMW i3 shuttle service, transporting the fair’s VIP guests, and also host Frieze Music and the next Soho House & BMW i Art Talk.

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Exclusive first look at “200 Women” Photo Exhibition in BMW Lounge at Frieze New York; Complementing Art and Design Talk in partnership with Soho House.

Thu Apr 26 15:18:00 CEST 2018Press Release

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For the seventh consecutive year, the BMW Group is again a partner of the Frieze New York art fair. From May 4-6, 2018, the fair will open its gates on Manhattan’s Randall Island in a freshly revised fair layout by Universal Design Studio, with preview days on May 2 and 3.

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World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Thu Dec 07 16:10:00 CET 2017Press Release

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Miami Beach. Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

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Design issues, Concepts and Studies
 

Studio Drift partners with BMW for the world premiere of their sculpture “FRANCHISE FREEDOM” made of 300 drones flying as a flock above. Max Hooper Schneider presents his BMW Art Journey at the Collectors Lounge. BMW as official partner of Art Basel in Miami Beach 2017.

Tue Nov 21 12:15:00 CET 2017Press Release

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Miami Beach. During this year´s Art Basel in Miami Beach the BMW Group will present two major cultural collaborations: The world premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” created by Amsterdam based artists Lonneke Gordijn and Ralph Nauta. In addition, the new work of BMW Art Journey winner Max Hooper Schneider will be on display at the BMW Lounge.

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Lifestyle Events
 

BMW i3 “Spaghetti Car” by artist Maurizio Cattelan sold at star-studded Leonardo DiCaprio Foundation Gala.

Thu Jul 27 14:43:12 CEST 2017Press Release

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On the occasion of Leonardo DiCaprio Foundation’s (LDF) Fourth Annual Saint-Tropez Gala, BMW France had the pleasure to donate a BMW i3, designed by Maurizio Cattelan and Pierpaolo Ferrari of TOILETPAPER, for the yearly fundraising auction. After some intense bidding, the unique artwork and fully functioning electric vehicle went to a Swiss collector for the amount of €100,000.

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The Exclusive North American Premiere of the BMW i8 MemphisStyle at Frieze Art Fair New York.

Wed May 03 16:00:00 CEST 2017Press Release

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Munich/New York. The partnership between the BMW Group and the Frieze New York art fair will enter its sixth consecutive year, when the fair opens its gates on Manhattan’s Randall Island from May 5 - 7, 2017. As part of this year’s activities, and in addition to providing VIP shuttle service in a fleet of BMW 7 Series vehicles, BMW will host two exclusive events in partnership with Soho House – an Art Talk on May 3rd and a Design Talk on May 6th. ...

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World premiere of BMW Art Car by John Baldessari at Art Basel in Miami Beach 2016. Art Car will race at Rolex 24 at DAYTONA.

Thu Dec 01 02:00:00 CET 2016Press Release

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Miami Beach. On November 30, the BMW Art Car by John Baldessari celebrated its world premiere in the presence of the artist himself, Ludwig Willisch, President and CEO BMW of North America, and Jens Marquardt, Director BMW Motorsport, on occasion of Art Basel Miami Beach. Following the 40-year tradition of BMW Art Cars, Baldessari’s M6 GTLM will prove itself on the race track of Rolex 24 at DAYTONA on January 28 and 29, 2017.

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Art Car
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