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Technology and innovation workshop on the new BMW 7 Series model range. PreDrive Miramas.

17.04.2015Fact & Figures

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BMW is using a technology and innovation workshop to present an initial selection of development highlights which the next generation of the BMW 7 Series model range will use to set new benchmarks in lightweight design, driving dynamics, comfort, intelligent connectivity and operation. The extensive use of carbon-fibre-reinforced plastic (CFRP) in the structure of the passenger cell, the rigorous and detailed application of lightweight design and a new ...

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Corporate sustainability at the BMW Group

21.12.2009Fact & Figures

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Embracing the principles of sustainability: With its corporate Strategy Number ONE, the BMW Group is pursuing its vision of being the leading provider of premium products and premium services for individual mobility. The same aim applies to the principle of sustainability. All of the BMW Group’s activities are geared towards continuously increasing the company’s value over the long term. The company believes that long-term growth results from long-term ...

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