To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...
Woodcliff Lake, NJ – January 5, 2026… In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.
Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...
Woodcliff Lake, NJ – February 16, 2025…Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience. This Vision Vehicle is not destined for production, but is instead serving as a rolling test rig for drivetrain and driving dynamics management technology developed specially for the Neue Klasse – the next generation of BMW vehicles – and referred to by BMW as the ...
Woodcliff Lake, NJ – January 7, 2025… The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new ...
Woodcliff Lake, NJ – January 8, 2024… BMW’s presence at CES 2024 is dedicated to the digital customer experience. The company will present new infotainment features for its current model line and offer visitors a lively insight into development projects that demonstrate BMW’s leadership in the digitized mobility of the future. Visitors will be able to drive a BMW iX remotely across the Silver Lot at the exhibition grounds, discover the potential of ...
Munich / Mountain View – May 17, 2023… The BMW Group Technology Office USA in Mountain View presents a research update with Meta’s Reality Labs Research, demonstrating, for the first time, the ability to accurately display stable virtual reality (VR) and mixed reality (MR) content to passengers in a fast-moving car, even when making turns, going over speed bumps, and accelerating. By integrating Meta Quest’s tracking system with BMW’s sensor data, the ...
+++ New digital character called Spike +++ Premiere at Auto Shanghai 2023 and in the MINI Concept Aceman +++ Typical MINI user experience presented for the first time in the new MINI family+++
München. Designworks, the innovation studio of the BMW Group, is celebrating its 50th anniversary. The consulting agency for design and innovation was instrumental in the design development of the BMW X model range, played a driving role in the design concept for the BMW i electric brand and is behind many of the BMW Group's visionary vehicles, such as the GINA Light Visionary Model.
+++ World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications +++
BMW Group continues to expand manufacturing capacity at the Competence Centre for E-Drive Production in Dingolfing +++ E-drive trains for 500,000 electrified vehicles per year from 2022 +++ Extensive in-house drive train expertise: Start of production for fifth-generation high-voltage batteries in Germany +++ Successful transformation to e-drive train production
"Open Call 360° Sustainability"-Challenge launched. Startups can apply in seven innovation areas. Applications open until end of June; jury will recognize best startup solutions. Winners to be announced at IAA Mobility in Munich.
Woodcliff Lake, NJ – March 15, 2021…Debuting in the upcoming iX and i4, the newest iteration of BMW’s driver-passenger-vehicle interface acts as a digital, intelligent and proactive partner during the time you spend inside your vehicle. Advances have been made all-around to deliver a more natural interactive and holistic user experience between the driver and their BMW. Underpinning the unique user experience are a new generation of displays, controls, ...
Woodcliff Lake, NJ – January 11, 2021… BMW announces the future of the display and operating system BMW iDrive at CES 2021. When launched, iDrive delivered a paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
+++ BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020 +++
The following global release does not contain U.S. specific market information. Entering a new era of electric mobility: The efficient drivetrain for the purely electric BMW iX3. Trailblazer for fifth generation of BMW eDrive technology – Innovations for electric motor and high-voltage battery - Additional range thanks to higher efficiency instead of larger battery.
With the first purely electrically powered model for the premium mid-range, BMW is transferring the brand's characteristic core features to the age of locally emissions-free mobility – Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres in the BMW i4.
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