To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Pebble Beach, CA/Woodcliff Lake, NJ – August 14,2025…Since its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran Coupe has been acclaimed for its graceful styling, strong performance, and advanced technology. Today, BMW returns to Pebble Beach to unveil a very special limited-edition 8 Series: the 2026 M850i Edition M Heritage. The M850i Edition M Heritage evokes the original 8 Series from the 1990s through five ...
Of all the world’s automotive nameplates, none is more revered than that of Rolls-Royce. Since 1904, Rolls-Royce automobiles have occupied a class of their own where quality and elegance are concerned, and the Rolls-Royce name is virtually synonymous with luxury. For an automaker like BMW, a high-end marque like Rolls-Royce would constitute the perfect British bookend to the compact MINI, which it purchased as part of its 1994 acquisition of the Rover ...
Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and ...
Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and ...
Woodcliff Lake, NJ – April 5, 2017… BMW is back with the Ultimate Driving Experience, a six-city nationwide driving program that will provide consumers with the opportunity to get behind the wheel and experience the full BMW lineup. Highlights of the event include a new “Ultimate Driver” competition and a BMW Teen Driving School course based on the program taught at the BMW Performance Centers in Spartanburg, SC, and Thermal, CA.
Woodcliff Lake, NJ – March 11, 2017 11:00 am EST / 8:00 am PST … Today, the BMW M2 received AUTOMOBILE Magazine’s All-Stars award at Amelia Island Concours d ’Elegance. Putting the first ever BMW M2 on the twisty roads of Mount Charleston and the Las Vegas Motor Speedway, the latest BMW M model was chosen as a 2017 All-Star winner for its outstanding driving dynamics and agility that combine to deliver an extraordinary driving experience.
Woodcliff Lake, NJ – March 2, 2017 BMW of North America, LLC is announcing its annual Center of Excellence honors. We are pleased to award these 33 dealers as 2017 Center of Excellence winners. Excellent business performance and intense focus on customer service are what keep BMW of North America one of the most successful automotive companies in the U.S.
COLORADO SPRINGS, Colo. – USA Swimming is pleased to announce the continuation of its longtime partnership with BMW as official automotive sponsor through 2020. BMW will continue to assist in the development of technology to improve athlete performance in the pool, the progress of which will be featured in a digital content series.
Woodcliff Lake, NJ – January 25, 2017… BMW is proud to announce the Insurance Institute for Highway Safety named the 2017 BMW 2 Series Coupe and 2017 BMW 3 Series Sedan a “Top Safety Pick+”, continuing the company’s long-standing commitment to offer class-leading safety with each new model. In order to earn a 2017 Top Safety Pick +, a vehicle must earn good ratings in the five IIHS crashworthiness tests — small overlap front, moderate overlap front, side, ...
Woodcliff Lake, NJ. BMW of North America is proud to offer customers and enthusiasts the opportunity to experience newly enhanced driver training courses for both the BMW and MINI Driving Experiences. The BMW Performance Center West in southern California and the BMW Performance Center East in Spartanburg, South Carolina now bear the seal of quality “BMW Driving Experience, Official Partner of BMW M.” The basis for this is the successful certification by a ...
Woodcliff Lake, NJ – January 13, 2017… The 6-cylinder BMW M Performance TwinPower Turbo technology engine recently won Wards 2017 10 Best Engines Award, announced at the 23rd annual celebration where nearly 600 Powertrain Engineers joined at the Renaissance Center Marriott in Detroit. Roberto Rossetti Vice President of Engineering, BMW of North America, accepted the award for the 3.0-liter inline 6-cylinder engine found in the BMW M240i. Last year the ...
Woodcliff Lake, NJ/Detroit, MI – January 13, 2017… The all-new 7th generation BMW 5 Series is already earning accolades from the industry as it recently was awarded the Best Designed User Experience Award from EyesOn Design. The EyesOnDesign Awards are the officially-sanctioned design awards for the 2017 North American International Auto Show (NAIAS), honoring the best production and concept vehicles making their worldwide auto show debut in Detroit.
Woodcliff Lake, NJ/Las Vegas, NV – January 5, 2017… BMW scored two category wins in the inaugural JD Power Tech Experience Index Study (TXI) for the 2016 BMW 2 Series and BMW 4 Series. The TXI Study measures the driver’s experience, usage, and interaction with driver centric vehicle technology in the first 90 days of ownership. The awards were presented in Las Vegas at CES 2017 to Klaus Froehlich, Board Member for Research & Development at the BMW Group ...
The BMW Group, Intel, and Mobileye announce a fleet of approximately 40 autonomous test vehicles that will be on the roads by the second half of 2017 The three companies reveal details about their partnering model including a scalable architecture that can be used by other auto developers
Woodcliff Lake, NJ – December 21, 2016 12:01 pm EST / 9:01 am PST… Today, BMW announced pricing for the all-new BMW 5 Series, arriving in U.S. showrooms February 11, 2017, shortly after its world premiere at the North American International Auto Show in Detroit. The 2017 BMW 530i will be available for $51,200, the 530i xDrive model for $53,500, the BMW 540i will be available for $56,450 and the BMW 540i xDrive model for $58,750, plus $995 Destination and ...
The all-new BMW 5 Series sedan will make its world debut alongside its high-performance M Performance and plug-in hybrid electric iPerformance variants at the 2017 North American International Auto Show in Detroit on Monday, January 9, 2016. The BMW Group press conference will be held at 10:45 a.m. EST on the BMW stand at COBO Center, One Washington Boulevard Detroit, MI 48226. English, German, and Spanish speaking BMW representatives will be available ...
Munich/Las Vegas. The BMW Group will provide another glimpse into the interior of the future at the Consumer Electronics Show (CES) 2017 in Las Vegas with a selection of trailblazing concepts and revolutionary technology.
Mountain View – December 14th …BMW i Ventures has announced a strategic investment in STRIVR Labs, Inc., the world leader in using virtual reality (VR) for professional training. STRIVR was named one of Fast Company’s 50 Most Innovative Companies in the world earlier this year.
Los Angeles – Nov. 15, 2016… During a press conference at the Los Angeles Auto Show’s Automobility LA, ReachNow, BMW Group’s free-floating premium car sharing service, announced its latest city expansion into Brooklyn, NY and debuted four new mobility services: Ride, Reserve, Share, and Fleet Solutions for residential buildings. Continuing its rapid growth Brooklyn, NY becomes ReachNow’s third North American city and marks the company’s first expansion ...
Seattle, Wash. – November 10, 2016 – ReachNow, the car sharing and mobility services company from BMW Group, today announced the appointment of Simon Broesamle as Chief Customer Officer (CCO) and Leigh McMillan as the Head of Marketing.
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