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World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Thu Dec 07 16:10:00 CET 2017Press Release

Miami Beach. Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

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Cultural Issues
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Design issues, Concepts and Studies

Studio Drift partners with BMW for the world premiere of their sculpture “FRANCHISE FREEDOM” made of 300 drones flying as a flock above. Max Hooper Schneider presents his BMW Art Journey at the Collectors Lounge. BMW as official partner of Art Basel in Miami Beach 2017.

Tue Nov 21 12:15:00 CET 2017Press Release

Miami Beach. During this year´s Art Basel in Miami Beach the BMW Group will present two major cultural collaborations: The world premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” created by Amsterdam based artists Lonneke Gordijn and Ralph Nauta. In addition, the new work of BMW Art Journey winner Max Hooper Schneider will be on display at the BMW Lounge.

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Cultural Issues
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Lifestyle
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Lifestyle Events

BMW i3 “Spaghetti Car” by artist Maurizio Cattelan sold at star-studded Leonardo DiCaprio Foundation Gala.

Thu Jul 27 14:43:12 CEST 2017Press Release

On the occasion of Leonardo DiCaprio Foundation’s (LDF) Fourth Annual Saint-Tropez Gala, BMW France had the pleasure to donate a BMW i3, designed by Maurizio Cattelan and Pierpaolo Ferrari of TOILETPAPER, for the yearly fundraising auction. After some intense bidding, the unique artwork and fully functioning electric vehicle went to a Swiss collector for the amount of €100,000.

Corporate
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Cultural Issues

The Exclusive North American Premiere of the BMW i8 MemphisStyle at Frieze Art Fair New York.

Wed May 03 16:00:00 CEST 2017Press Release

Munich/New York. The partnership between the BMW Group and the Frieze New York art fair will enter its sixth consecutive year, when the fair opens its gates on Manhattan’s Randall Island from May 5 - 7, 2017. As part of this year’s activities, and in addition to providing VIP shuttle service in a fleet of BMW 7 Series vehicles, BMW will host two exclusive events in partnership with Soho House – an Art Talk on May 3rd and a Design Talk on May 6th. ...

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Cultural Issues
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BMW i8 Coupé
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BMW i Automobile

World premiere of BMW Art Car by John Baldessari at Art Basel in Miami Beach 2016. Art Car will race at Rolex 24 at DAYTONA.

Thu Dec 01 02:00:00 CET 2016Press Release

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Miami Beach. On November 30, the BMW Art Car by John Baldessari celebrated its world premiere in the presence of the artist himself, Ludwig Willisch, President and CEO BMW of North America, and Jens Marquardt, Director BMW Motorsport, on occasion of Art Basel Miami Beach. Following the 40-year tradition of BMW Art Cars, Baldessari’s M6 GTLM will prove itself on the race track of Rolex 24 at DAYTONA on January 28 and 29, 2017.

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Art Car

BMW Celebrates 100 Years of Performance at the Petersen Automotive Museum.

Tue Aug 30 22:11:00 CEST 2016Press Release

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Woodcliff Lake, NJ, August 30, 2016 – In celebration of the BMW Group’s 100th anniversary, BMW of North America and The Peterson Automotive Museum will feature “BMW: 100 Years of Performance,” from September 1 through October 14th. The exhibit will showcase five of BMW’s most memorable race and street cars including a 1970 ALPINA 2002ti racecar, a 1977 IMSA 320i Turbo race car driven by David Hobbs, a 1979 M1 classic BMW, the 2000 FW22 Formula 1 car driven ...

BMW
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Special Vehicles
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Centenary
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Art Car

BMW presents Frieze Sounds, VIP Shuttle Service, and Art + Design Talks at Frieze New York 2016

Mon May 02 11:00:00 CEST 2016Press Release

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Woodcliff Lake, NJ – May 2, 2016... As a partner of the Frieze New York international art fair for the fifth consecutive year, the BMW Group is pleased once again to present Frieze Sounds – an experiential sound installation program – both in the BMW 7 Series VIP shuttle service and in the BMW 7 Series lounge, new to the fair this year. BMW will also host two art and design talks at Soho House, as part of the fair’s programmed events. Frieze New York will ...

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Cultural Issues

Duo Henning Fehr & Philipp Rühr, Dan Bayles and Fritzia Irizar nominated for second BMW Art Journey.

Thu Dec 03 22:30:00 CET 2015Press Release

Archive

Miami. BMW and Art Basel continue their joint initiative to recognize and support emerging artists worldwide with the announcement of the shortlist for the second BMW Art Journey during this year’s Art Basel in Miami Beach. Like a mobile studio, the BMW Art Journey can take artists almost anywhere in the world to develop new ideas and envision new creative projects.

Corporate
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Cultural Issues

BMW to Showcase the Intersection of Art, Design, and Cars in new Gallery at the Petersen Automotive Museum, the “Armand Hammer Foundation Gallery, presented by BMW of North America.”

Thu Dec 03 17:00:00 CET 2015Press Release

Archive

Woodcliff Lake, NJ – December 3, 2015 . . . As the Petersen Automotive Museum in Los Angeles opens its doors to the public after undergoing massive renovations, BMW is proud to present its new gallery space – the Armand Hammer Foundation Gallery presented by BMW of North America. The gallery will exhibit three BMW Art Cars throughout 2016, as well as a Z4 used by artist Robin Rhode in 2009 to create BMW’s famous marketing epithet, “An Expression of Joy,” ...

BMW
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Art Car

BMW is partner of Art Basel in Miami Beach 2015. Presentation of BMW Art Journey and the BMW Art Car by César Manrique.

Wed Nov 25 11:00:00 CET 2015Press Release

Archive

From December 3 to 6, Miami Beach will once again take centre stage in the international art world. For the 14th time running, the famous art fair will take place in Florida, supported once again by its official partner BMW. As in previous years, BMW will provide the official VIP shuttle services, this time with the limousines of its new BMW 7 series. In addition, BMW will host an exclusive reception for VIPs as part of the art initiative BMW Art Journey.

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Lifestyle
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Lifestyle Events

Cao Fei and John Baldessari to create the next BMW Art Cars

Fri Nov 20 03:00:00 CET 2015Press Release

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Munich/New York. Following commissions by Jenny Holzer (1999), Olafur Elíasson (2007) and Jeff Koons (2010), the BMW Art Car series will now be continued. On the occasion of the series’ 40th anniversary, a jury of distinguished museum directors and curators chose two internationally renowned artists to design one car each. Chinese artist Cao Fei (*1978) and American artist John Baldessari (*1931) will be the youngest and the oldest artist represented in ...

BMW as partner of Art Basel. Hong Kong artist Samson Young wins BMW Art Journey.

Thu Jun 11 09:00:00 CEST 2015Press Release

Archive

One of the highlights of the international art world calendar will take place from June18 to 21, 2015, when Art Basel in Basel opens its doors. As a long-term partner of the shows in Basel, Miami Beach and Hong Kong, BMW continues to support Art Basel with its VIP shuttle service. Furthermore, the first winner of the BMW Art Journey will be offering initial insights into his travel plans at an exclusive reception on the first preview day.

BMW
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Cultural Issues

BMW celebrates 40 years of BMW Art Cars. “Rolling sculptures” take to the stage around the world in 2015.

Tue May 26 15:16:50 CEST 2015Press Release

Archive

Munich. Since a BMW 3.0 CSL painted by Alexander Calder lined up for the Le Mans 24-hour race exactly 40 years ago, the BMW Art Car Collection has fascinated both art and design enthusiasts as well as car and technology fans all around the world. The anniversary celebrations got under way with exhibitions in Hong Kong, at the Centre Pompidou, the BMW Museum and the Concorso d’Eleganza at Lake Como.

Lifestyle
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Lifestyle Events
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Corporate
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Cultural Issues

As official partner of Frieze Art Fair, BMW provides BMW 7 Series shuttle service to exhibit Frieze Sounds Program.

Mon May 04 15:00:00 CEST 2015Press Release

Archive

Woodcliff Lake, NJ – May 4, 2015 . . . As a partner of Frieze Art Fair, BMW is pleased once again to present Frieze Sounds, a program of sound works that are premiered in the BMW 7 Series shuttle service at the fair. Programmed and curated by Cecilia Alemani, the Frieze Sounds program for 2015 will feature three specially commissioned audio works by artists Alicja Kwade, Sergei Tcherepnin and Xaviera Simmons, all of whom explore avant-garde composition, ...

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Cultural Issues

BMW to exhibit “Wild Style” and new works by Mazaccio & Drowilal at Paris Photo Los Angeles, as Official Partner of the Prestigious Art Fair.

Mon Apr 13 17:50:00 CEST 2015Press Release

Archive

Woodcliff Lake, NJ – April 13, 2015 . . . For Paris Photo’s third edition at the Paramount Pictures Studios in Los Angeles, BMW is proud to present artists Mazaccio & Drowilal, and a glimpse of their work “Wild Style,” the result of their BMW Residency, and their new series, Antépisode, made in California.

Heritage
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Heritage
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BMW
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Vintage & Heritage Events
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Cultural Issues

The BMW Art Journey to send artists on journeys of creative discovery

Wed Dec 03 16:14:00 CET 2014Press Release

Archive

Munich/ Miami. Starting in 2015, Art Basel and BMW will support emerging artists by awarding the BMW Art Journey, enabling them to go on their own journey of creative discovery. Functioning as a mobile studio, the BMW Art Journey can take artists almost anywhere in the world – to conduct research, make new contacts, and create new work.

BMW to present BMW Art Cars by Roy Lichtenstein and Michael Jagamara Nelson at Art Basel in Miami Beach 2014

Tue Nov 25 15:00:00 CET 2014Press Release

Archive

Miami. At the 2014 Art Basel in Miami Beach, BMW will present two of its legendary BMW Art Cars – the BMW 320 by Roy Lichtenstein (1977) and the BMW M3 by Michael Jagamara Nelson (1989). BMW is inviting visitors to view the BMW Art Car by Roy Lichtenstein in the Botanical Garden next to the fair and the BMW Art Car by Michael Jagamara Nelson will be on display in Art Basel`s Collectors Lounge in the Convention Center.

BMW i & Soho House announce global partnership. Exploration of innovation, arts and design.

Tue Oct 14 18:03:00 CEST 2014Press Release

Archive

London/Munich. Soho House Group (SHG) and BMW i today announced a global partnership across all of SHG’s 12 sites in Europe and North America. As Soho House Group’s global automotive partner, BMW i will provide BMW i3 vehicles for driving experiences for members and guests at many of its sites and cultural events. Soho House and BMW i will also collaborate on an international arts program throughout Soho House locations in Europe and the US.

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