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The All-New 2019 BMW X4. The eye-catching athlete.

Wed Feb 14 06:00:00 CET 2018Press Release

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Woodcliff Lake, NJ – February 14, 2018 12:01 am EST / February 13, 2018 9:01 pm PST…Today, the second generation BMW X4 is making its debut as the BMW X4 M40i and the BMW X4 xDrive30i. The 2019 BMW X4 with sportier proportions, with wider tracks, the latest generation suspension settings, a lower center of gravity and improved aerodynamics. The second generation Sports Activity Coupe offers a wide array of new standard safety features such as Active ...

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BMW Motorrad USA Outperforms Industry In 2017

Wed Jan 10 22:48:02 CET 2018Press Release

Woodcliff Lake, NJ – January 10, 2018…BMW Motorrad reported sales of 13,546 motorcycles for 2017, down just 1.3% from the 13,730 motorcycles sold in 2016. However, despite the slight downturn, BMW outpaced the rest of the motorcycle industry (which was down 3.2%) and its relevant competition (which was down 6.3%).

BMW Motorrad USA Announces 2018 Race Contingency Program

Wed Jan 10 20:55:16 CET 2018Press Release

Woodcliff Lake, NJ – January 10, 2018… BMW Motorrad USA has expanded its Race Contingency Program for 2018 by offering current and prospective BMW racers incentives to compete on more models and race series than ever before. In addition to offering race rewards for riders competing on the bestselling BMW S 1000 RR superbike in the MotoAmerica Series, BMW Motorrad USA is enhancing its contingency program to support riders competing on the HP4 Race, R nine ...

Fresh update for the original: the new MINI Hardtop 2 Door, the new MINI Hardtop 4 Door, the new MINI Convertible.

Tue Jan 09 23:43:00 CET 2018Press Release

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The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI Hardtop 2 Door, the MINI Hardtop 4 Door and the MINI Convertible includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital ...

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BMW Sets Two GUINNESS WORLD RECORDS™ Titles for Drifting in the All-New 2018 BMW M5.

Tue Jan 09 16:00:00 CET 2018Press Release

Woodcliff Lake, NJ / Las Vegas – January 9, 2018 10:00 AM EST / 7:00 AM PST… On December 11, 2017, BMW driving instructor Johan Schwartz drifted an all-new BMW M5 sedan 232.5 miles around a skid pad at the BMW Performance Center in Greer, SC, setting a new GUINNESS WORLD RECORDS title for the Greatest distance vehicle drift in 8 hours. Schwartz shattered the previous record by 143 miles. A second GUINNESS WORLD RECORDS title for the Longest twin vehicle ...

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BMW at the Consumer Electronics Show (CES) 2018 in Las Vegas.

Mon Jan 08 17:00:00 CET 2018Press Release

Woodcliff Lake, NJ/Las Vegas – January 8, 2018… BMW driving dynamics will take center stage at the Consumer Electronics Show (CES) on January 9-12, 2018 in Las Vegas, with activations intended to showcase the unique attributes of The Ultimate Driving Machine in both the real and virtual worlds of racing. BMW will also debut an in-vehicle virtual reality experience designed to enhance the retail experience.

Technology

MINI USA ANNOUNCES OFFICIAL ROUTE FOR MINI TAKES THE STATES 2018

Fri Jan 05 16:00:00 CET 2018Press Release

Woodcliff Lake, NJ – January 5, 2018 – MINI USA today announced the official route for MINI TAKES THE STATES (MTTS) 2018. The legendary rally for MINI owners, which runs from July 14 – 22, will start from two separate locations on opposite sides of the country and meet in the middle for a weekend celebration of everything MINI. The starting cities will be Orlando, Fla., and Portland, Ore. The final destination is Keystone Resort in Keystone, Colo., ...

Lifestyle
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Lifestyle Events

MINI ENHANCES PERSONALIZATION OPTIONS WITH MINI YOURS CUSTOMISED

Tue Dec 26 23:55:00 CET 2017Press Release

Woodcliff Lake, NJ – December 26, 2017- MINI today reached a new level of customization with the addition of MINI Yours Customised. The new offering allows MINI customers to design personalized inlays for the side scuttles, trims for the passenger side in the interior, LED door sills and LED door projectors. Customers looking to take the personalization of their MINI to the next level can select and design the upgrade parts at the new Online Customiser ...

Optional Extras, Accessories

Delivered as promised: BMW Group meets pledge to deliver 100,000 electrified vehicles in 2017

Mon Dec 18 20:15:00 CET 2017Press Release

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The BMW Group has delivered more than 100,000 electrified vehicles to customers worldwide in 2017, as promised at the beginning of the year. This underlines the company’s leadership role when it comes to electro-mobility. An eye-catching light installation will mark this milestone on the road to the mobility of the future, with the BMW Group headquarters, the world-famous “Four-Cylinder” in the north of Munich, transformed into a battery.

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BMW i Automobile
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BMW iPerformance Automobile

Media Alert: BMW X2 and 2019 BMW i8 Coupe to make World Debuts at North American International Auto Show in Detroit.

Mon Dec 18 16:00:00 CET 2017Press Release

One year after the BMW X2 Concept appeared in Detroit, the all-new BMW X2 will make its world debut at the 2018 North American International Auto Show on Monday, January 15, 2018. The BMW press conference will be held at 9:35 a.m. EST at the BMW stand at COBO Center, One Washington Boulevard Detroit, MI 48226. In addition, the 2019 BMW i8 Coupe will also make its world debut at the show and will be featured alongside a number of electrified BMW vehicles. ...

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Tradition-conscious, authentic, clear: The new MINI logo.

Tue Dec 12 23:45:00 CET 2017Press Release

Current interpretation of the brand emblem combines stylistic elements from the early phase of the classic Mini with a future-oriented appearance that focuses on the essentials – latest chapter in the varied history of the MINI logo will be visible on all MINI models as of March 2018: on the bonnet and rear, at the centre of the steering wheel and on the remote control.

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Thu Dec 07 16:10:00 CET 2017Press Release

Miami Beach. Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

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Cultural Issues
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Design issues, Concepts and Studies

The First-Ever 2019 BMW i8 Roadster and new 2019 BMW i8 Coupe.

Wed Nov 29 18:25:00 CET 2017Press Release

Woodcliff Lake, NJ – EMBARGO: November 29 2017 12:25 PM EST / 9:25 AM PST… Today, the allure of sustainable driving is poised to enter another new dimension as BMW introduced the first-ever BMW i8 Roadster matching BMW eDrive technology with the Ultimate Driving Machine. The first-ever BMW i8 Roadster takes the BMW i8’s combination of locally emission-free mobility, high-caliber performance and adds the top-down driving experience. The Roadster offers a ...

Studio Drift partners with BMW for the world premiere of their sculpture “FRANCHISE FREEDOM” made of 300 drones flying as a flock above. Max Hooper Schneider presents his BMW Art Journey at the Collectors Lounge. BMW as official partner of Art Basel in Miami Beach 2017.

Tue Nov 21 12:15:00 CET 2017Press Release

Miami Beach. During this year´s Art Basel in Miami Beach the BMW Group will present two major cultural collaborations: The world premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” created by Amsterdam based artists Lonneke Gordijn and Ralph Nauta. In addition, the new work of BMW Art Journey winner Max Hooper Schneider will be on display at the BMW Lounge.

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Lifestyle
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Lifestyle Events

Model Year 2018 – Pricing and Equipment Updates

Fri Nov 17 21:47:00 CET 2017Press Release

Woodcliff Lake, NJ – November 17, 2017…BMW Motorrad USA is pleased to announce equipment updates for model-year 2018 motorcycles with production beginning between August and the end of 2017.

Pricing
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