To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent design language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design
MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.
Woodcliff Lake, NJ – April 10, 2024 – MINI USA announces the all-new next generation 2025 MINI Countryman S ALL4 is making its North American Debut in a unique way, hitting the road to be revealed at 96 MINI dealers across the United States.
Woodcliff Lake, N.J. – April 8, 2024 – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024. MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the ninth running of the legendary MINI owners rally held every other summer since 2006. MINI USA has also declared the theme for this summer’s event as “Camp MINI”, which promises to bring MINI owners together in a big way to deliver ...
Woodcliff Lake, N.J. – April 5, 2024 –MINI USA and the MINI John Cooper Works Team are gearing up for another successful season in the Touring Car (TC) and Touring Car A (TCA) classes of the 2024 SRO TC America series. Returning to the team this are Cristian Perocarpi driving the #37 MINI JCW PRO in the TC class and P.J. Groenke driving the #62 MINI JCW in the TCA class. Perocarpi and Groenke will be joined by newcomer to the team Scott Thomson driving the ...
Woodcliff Lake, NJ – March 26, 2024 – On the eve of the 2024 New York International Auto Show and just days after MINI’s 22nd birthday in the U.S., MINI USA makes the North American debut of the new, next-generation 2025 MINI Cooper S 2-door in an unconventional way.
Brooklyn, N.Y. – March 11, 2024 – URBAN-X, the technology startup platform by MINI, announced its fourteenth cohort of startups committed to tackling today’s pressing climate issues. These startups are not just addressing, but redefining solutions that push us to meet net zero goals while creating more resilient communities, including an e-bike battery swapping for delivery workers, a landfill waste diversion operation, space-based solar power, and more
Munich. MINI is pleased to global debut its next new models – the MINI Cooper and MINI Cooper S. These new 3-door models are part of the most significant transformation for MINI since its founding 65 years ago - a transformation that will see the introduction of a completely New MINI Family of vehicles over the course of this year.
Monday, February 5, 2024– Today, the last MINI Clubman rolled off the production line at MINI Plant Oxford; 55 years after the model’s debut in 1969. With its unique styling and signature rear split doors, the MINI Clubman remains instantly recognisable around the world. The end of the MINI Clubman signifies a closing chapter in MINI’s history, while the brand continues to introduce its new, all-electric MINI family.
In just a few months, the MINI Aceman will be presented to the public for the first time. Equipped exclusively with an all-electric drivetrain, the model expands the MINI range with a new attractive vehicle. With agile driving dynamics and brand-typical proportions, the crossover model combines the features of the two most successful MINI models, the MINI Cooper and the MINI Countryman, to create a new vehicle concept.
Their motto was: Anyone who doesn't believe in miracles is not a realist. Paddy Hopkirk made the British small car a motorsport legend with his overall victory in the Monte Carlo Rally 60 years ago - Timo Mäkinen and Rauno Aaltonen repeated the triumph in 1965 and 1967. Successes that shook up the sports establishment and changed and shaped the MINI brand until today.
Woodcliff Lake, N.J. – January 5, 2024 – MINI USA today unveiled the official route for MINI TAKES THE STATES (MTTS) 2024. The iconic MINI owner rally commences its journey from Albuquerque, N.M., on July 13, heading north to Seattle, Wash., concluding with a Rally Finale on Sunday evening, July 21. The on-road adventure will traverse five states and nine cities with participants cruising through diverse landscapes including the desert plains of New Mexico ...
Woodcliff Lake, NJ – December 21, 2023… BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. Following an exhaustive RFP process led by Ebiquity, the company has awarded its CRM business to The Javelin Agency and social media to 180/NY. Critical Mass has retained digital business for BMW and MINI, and added BMW Group Financial Services, U.S. ...
Las Vegas, NV – November 29, 2023 – A historic automotive debut requires a venue of a similar caliber, and Sphere in Las Vegas was just the right venue for a unique reveal of the next generation of the New MINI Family. To showcase its innovative next-generation models, MINI USA partnered with independent creative agency Pereira O’Dell to launch a creative campaign with Spike, MINI’s Intelligent Personal Assistant and digital companion within the New MINI ...
Woodcliff Lake, NJ, November 12, 2023 - The enthusiasm for typical MINI driving fun knows no limits. The versatile, powerful, and spacious MINI Countryman S ALL4 offers MINI driving fun on any terrain. The new and largest MINI model combines the flexible options of a crossover with intelligent all-wheel drive. The new MINI Countryman offers noticeably more interior space. Thanks to the rear seat backrest, which can be separated at a ratio of 40:20:40, the ...
Greenville, SC. November 8, 7:00pm US ET - The MINI John Cooper Works models have always been known for their exhilarating performance. With its 2.0- liter four-cylinder engine, the new MINI John Cooper Works Countryman embodies this unmistakable driving experience. The new model generation of the spacious and top-performing Countryman has grown noticeably and offers even more space, comfort and safety. Thanks to its ALL4 all-wheel drive system, this new ...
Woodcliff Lake, N.J. – November 2, 2023 – More than 3,000 drivers rallied together on October 21 as part of the latest iteration of MINI Together, a one-day event by MINI USA that encourages owners across the United States to motor for a cause. MINI owners gathered at their local dealerships to kick off an early morning, app-based road trip followed by an evening virtual event connecting this year’s theme of showing “Big Love” for the planet with ...
With its robust design, the all-electric crossover model exudes self-confidence and a thirst for adventure. The ALL4 all-wheel drive makes the powerful MINI Countryman SE ALL4 a reliable companion with all-terrain traction on any surface.
To celebrate the introduction of the new MINI family, MINI is launching a global “Digital First” campaign developed by the MINI creative team and the agency Anomaly. The new brand environment presents a distinctive new design and a new visual language to the public.
Investment will transform MINI Plant Oxford to an all-electric production site from 2030. Production of two new electrified models – MINI Cooper 3-door and MINI Aceman - will start in the UK in 2026.
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