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MINI LIVING URBAN CABIN EXHIBIT OPENS AT A/D/O

Thu Oct 05 21:44:00 CEST 2017Press Release

New York—October 5, 2017— MINI LIVING URBAN CABIN will be on view in the outdoor courtyard at A/D/O from October 6 – November 22, 2017. Designed by MINI LIVING in collaboration with New York-based architecture firm Bureau V, MINI LIVING URBAN CABIN at A/D/O aims to offer a solution to the modern challenges of urban living in the form of a micro-living, shared-housing concept. MINI founded A/D/O as a creative space dedicated to exploring new boundaries in ...

Lifestyle

MINI USA SELECTS PEREIRA & O’DELL AND 360i AS AGENCY PARTNERS

Mon Sep 25 17:15:00 CEST 2017Press Release

Woodcliff Lake, NJ – September 25, 2017- MINI USA announced today that San Francisco-based Pereira & O‘Dell will be the brand’s new creative agency, and New York City-based 360i will lead MINI digital, social media and CRM with support from data experts at Merkle. All three agency partners will utilize New York City-based teams to support the MINI USA partnership.

The MINI John Cooper Works GP Concept: Racing without compromise. MINI presents design study at the IAA Cars 2017.

Wed Sep 06 00:01:00 CEST 2017Press Release

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Munich. The BMW Group has chosen the IAA Cars 2017 show in Frankfurt a. M. to present the modern racing essence of a MINI – in the shape of the MINI John Cooper Works GP Concept. Inspired by the carmaker’s legendary triumphs in the Monte Carlo Rally exactly 50 years ago, this design study embodies undiluted dynamic flair and the ultimate in driving fun – on both the race track and the road.

Design issues, Concepts and Studies

SAVE THE DATE: MINI TAKES THE STATES 2018

Tue Sep 05 17:00:00 CEST 2017Press Release

Woodcliff Lake, NJ – September 5, 2017- MINI USA announced today what the MINI community has been anticipating for more than a year, MINI TAKES THE STATES 2018 (MTTS) will indeed happen next summer, beginning July 14, and ending on July 22. Next year’s rally will be the seventh MINI TAKES THE STATES adventure for MINI owners and enthusiasts, with previous rallies taking place every other summer since 2006. The route for MTTS 2018 will be announced at a ...

Lifestyle
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Lifestyle Events

MINI presents pure-electric design study at the IAA: the MINI Electric Concept, complete with iconic design and urban driving fun.

Wed Aug 30 00:01:00 CEST 2017Press Release

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Munich. MINI is using the IAA Cars 2017 show in Frankfurt am Main to showcase its take on future personal mobility in the city – in the form of the MINI Electric Concept. Designed for use in urban areas, this concept car offers a window into how pure-electric day-to-day mobility might look in the years ahead. MINI will present an all-electric series-production model in 2019.

Design issues, Concepts and Studies

IT’S NOT YOU. IT’S ME.

Thu Aug 24 17:40:33 CEST 2017Press Release

Woodcliff Lake, NJ – August 24, 2017 – While Summer driving may be in high gear, Millennials say they aren’t going anywhere unless their car matches their personality and their personal lifestyle choices. In fact, a new MINI USA/CARAVAN® ORC International survey of over 1,000 Americans revealed 21 percent of Millennials want MORE options to enable them to “make the car their own” while 39 percent have already shifted into second fashion gear by saying ...

Design issues, Concepts and Studies

MINI COUNTRYMAN EARNS TOP SAFETY PICK AWARD BY THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

Tue Aug 01 16:23:06 CEST 2017Press Release

Woodcliff Lake, NJ – August 1, 2017. MINI USA announced today that the all-new 2017 MINI Countryman, the biggest, most adventurous MINI ever, has earned a TOP SAFETY PICK award by the Insurance Institute for Highway Safety (IIHS). The Countryman earns this designation when equipped with the optional front crash prevention system, which earned an advanced rating from the independent, nonprofit scientific and educational organization.

F60
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MINI Countryman

MINI USA ANNOUNCES NEW HEAD OF PRODUCT PLANNING & AFTERSALES

Wed Jun 07 23:15:33 CEST 2017Press Release

Woodcliff Lake, NJ – June 7, 2017 – MINI USA today announced that Randy Clements will assume the role of Department Head for Product Planning & Aftersales, replacing Patrick McKenna, effective June 1. Last month, MINI USA announced McKenna had assumed the role of Department Head, MINI Brand Communications, and that Tom Salkowsky had assumed the role of Department Head, Sales.

People
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More People at BMW Group

IT WAS 15 YEARS AGO TODAY...

Wed Mar 22 19:53:00 CET 2017Press Release

Woodcliff Lake, NJ – March 22. 2017… It was 15 years ago today that a feisty, little-known car company came ashore in the United States and captured the hearts of Americans from coast-to-coast. Since 2002, MINI USA has sold and delivered more than 725,000 MINIs to delighted customers across the country.

MINI
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Brands
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Heritage
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Milestones
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MINI Brand Heritage

EXTREMELY ATHLETIC, EXTREMELY VERSATILE: THE NEW MINI JOHN COOPER WORKS COUNTRYMAN

Tue Jan 17 23:55:00 CET 2017Press Release

Woodcliff Lake, NJ – January 17, 2017 – The second generation of the MINI Countryman is the biggest and most versatile model in the entire range of the tradition-steeped British brand. And another superlative now applies to the power unit of the MINI John Cooper Works Countryman. With an output of 228 hp, it is the most powerful engine ever to be fitted in a MINI: in combination with the standard all-wheel drive system ALL4 and a robust vehicle concept, it ...

John Cooper Works
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MINI John Cooper Works Countryman
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MINI Countryman

The new MINI John Cooper Works Clubman.

Thu Dec 15 23:55:00 CET 2016Press Kit

Having conquered the small car category, the latest generation of the John Cooper Works model family now takes the premium compact segment by storm, too. In terms of its exterior dimensions and space, the new MINI John Cooper Works Clubman is the biggest top athlete in the history of the British brand to date. The bonus in terms of roominess, everyday practicality and long-distance suitability offers a new range of opportunities to enjoy racing passion.

John Cooper Works
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MINI John Cooper Works Clubman

MINI USA ANNOUNCES U.S. MARKET PRICING FOR NEW MINI COUNTRYMAN

Mon Dec 05 23:00:02 CET 2016Press Release

Woodcliff Lake, NJ – December 5, 2016… MINI USA announced pricing today on its all-new 2017 MINI Countryman, the best equipped MINI ever, with a Manufacturer’s Suggested Retail Price (MSRP) of $26,100 for the Cooper variant and $28,100 for the Cooper ALL4 variant. The Cooper S variant will start at $29,100 and the Cooper S ALL4 variant at $31,100. All prices exclude the $850 Destination & Handling fee. Pricing for the first ever MINI plug-in hybrid model, ...

R60
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MINI Countryman
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Pricing
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MINI

MINI USA Celebrates Longtime Owner’s Success on the Track

Tue Nov 22 15:59:09 CET 2016Press Release

Woodcliff Lake, NJ – November 22, 2016 – MINI USA is proud to congratulate amateur racer Craig Wilcox on his recent championship victories in the Tire Rack SCCA ProSolo Series and the Tire Rack Solo Nationals presented by Garmin VIRB. Wilcox, of Blue Springs, Mo., finished as the Year-End Points Winner in the ProSolo Series and was crowned the National Champion of the Solo Nationals in September at the Lincoln Airpark in Lincoln, Neb. The long time MINI ...

MINI
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Brands
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Automotive
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MINI Motorsport
 

All New MINI Countryman to Make its World Premiere at Los Angeles International Auto Show

Wed Nov 16 15:00:00 CET 2016Press Release

Woodcliff Lake, NJ – November 16, 2016 – MINI USA will proudly introduce the biggest, most adventurous MINI ever, the all new MINI Countryman, at a press conference today at 11:50 am PST at the Los Angeles International Auto Show. Fans looking to get a first-hand look at the new MINI Countryman can tune-in live to the press conference on the MINI USA Facebook page. On stage for the World Premiere will be all three engine variants of the new Countryman, ...

R60
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MINI
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Brands
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MINI Countryman
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BMW Group Streaming.

INTERNATIONAL MOTOR SHOW 2017.

Frankfurt. 12. September.
Here you will see the highlights of the BMW Group press conference.

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