To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
PressClub USA · Articles · Infotainment & Entertainment.
Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...
Woodcliff Lake, NJ – January 5, 2026… In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.
Woodcliff Lake, NJ – March 10, 2025…BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called "Superbrains", consolidate the computing power for the most important customer functions: ...
Woodcliff Lake, NJ – January 7, 2025… The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new ...
Woodcliff Lake, NJ – January 8, 2024… BMW’s presence at CES 2024 is dedicated to the digital customer experience. The company will present new infotainment features for its current model line and offer visitors a lively insight into development projects that demonstrate BMW’s leadership in the digitized mobility of the future. Visitors will be able to drive a BMW iX remotely across the Silver Lot at the exhibition grounds, discover the potential of ...
Woodcliff Lake, NJ – September 2, 2023…With the new BMW iDrive, BMW is bringing a display and operating concept to the next vehicle generation which enables a completely new intuitive interaction paradigm between the driver and vehicle. The next development leap will follow in the Neue Klasse from 2025. The future generation of BMW iDrive will transform the vehicle into a digital experience space. With BMW Panoramic Vision, a new multifunction steering ...
+++ Premiere in the automotive industry: MINI Interaction Unit is the first round OLED display with a refreshing user interface design +++ MINI Experience Modes use special designs, light projections and sound to create unique moments +++ Introduction of the MINI Intelligent Personal Assistant +++
Woodcliff Lake, NJ – May 26, 2023… The BMW Group is partnering with the gaming platform AirConsole to bring a unique kind of in-car gaming to the road for the first time in the new BMW 5 Series. It allows the driver and passengers to play so-called casual games while the vehicle is stationary as a way of passing time while waiting for the vehicle to charge, for example. In addition to the new BMW 5 Series, the AirConsole app will be successively offered in ...
Munich / Mountain View – May 17, 2023… The BMW Group Technology Office USA in Mountain View presents a research update with Meta’s Reality Labs Research, demonstrating, for the first time, the ability to accurately display stable virtual reality (VR) and mixed reality (MR) content to passengers in a fast-moving car, even when making turns, going over speed bumps, and accelerating. By integrating Meta Quest’s tracking system with BMW’s sensor data, the ...
Woodcliff Lake, NJ – March 15, 2023…The new BMW head-up display called BMW Panoramic Vision will go into production in 2025 with the first NEUE KLASSE models. Oliver Zipse, Chairman of the Board of Management of BMW AG, confirmed this during his speech at the 2023 Annual Conference.
+++ BMW previews in-car entertainment of the future on the occasion of CES 2022+++ BMW Theatre Screen with Amazon Fire TV built-in +++ Theatre mode turns vehicle rear seating area into cinema lounge +++ 31-inch ultra-wide display with resolution up to 8K +++
Woodcliff Lake, NJ – March 15, 2021…Debuting in the upcoming iX and i4, the newest iteration of BMW’s driver-passenger-vehicle interface acts as a digital, intelligent and proactive partner during the time you spend inside your vehicle. Advances have been made all-around to deliver a more natural interactive and holistic user experience between the driver and their BMW. Underpinning the unique user experience are a new generation of displays, controls, ...
Woodcliff Lake, NJ – January 11, 2021… BMW announces the future of the display and operating system BMW iDrive at CES 2021. When launched, iDrive delivered a paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
BMW Group to open Technology Office in Israel +++ Tel Aviv is the centre of the country's startup scene +++ Cooperation with founders and universities planned
BMW is shaping the future of mobility and the way we experience it through ongoing development projects and technically revolutionary innovations in automated driving, intelligent connectivity and interior design. At the Consumer Electronics Show (CES) 2017, taking place in Las Vegas on 5-8 January 2017, the German premium car maker will present a wide range of new products and services which are set to headline this radical change in the very near future.
BMW Group at the Consumer Electronics Show 2016 (CES, 6 to 9 January 2016 in Las Vegas). Impressive exhibition profile highlights leading position in the area of Connected Car. Please find attached the press kit "BMW at the Consumer Electronics Show (CES) 2016 in Las Vegas."
Munich/Las Vegas. At the Consumer Electronics Show (CES, 6 to 9 January 2016) in Las Vegas, the BMW Group is presenting a Vision Car to demonstrate what the interior and the user interface of the future might look like. The rapid advance of networking between driver, vehicle and environment is becoming increasingly intensive and is facilitating new services. One example of new technologies in seamlessly networked vehicles is provided by AirTouch. This ...
Woodcliff Lake, NJ June 5, 2013… BMW ConnectedDrive has been synonymous with forward-looking concepts and technologies in the domain of automotive connectivity for many years. By refocusing on tailor-made mobility services and new, highly innovative service features, BMW is extending its lead in this field. In the US, this will mean new standards offering throughout the range for the 2014 model year, a significant update to the latest BMW iDrive user ...
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