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BMW Motorrad USA Introduces New On-Board Luggage System For Off-Road Riding

26.07.2016Press Release

Woodcliff Lake, NJ – July 26, 2016… BMW Motorrad USA has introduced a totally new concept in on-board luggage and personal storage for the growing number of adventure riders exploring roads less traveled. Intended primarily for use when riding BMW GS-model motorcycles off-road, the Atacama Adventure Luggage System provides more flexibility when piloting expert-level, back-country trails as well as continuing the expedition off the bike at remote camping ...

BMW Motorrad
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Brands

BMW Motorrad partners with mobile technology company Rever. Building up a global community of motorcycle riders to share the passion of motorcycling.

18.07.2016Press Release

Planning the most beautiful routes, riding them with like-minded motorcyclists, sharing experiences during the day and talking gasoline at night. With this in mind, BMW Motorrad has entered into a strategic partnership with the technology start-up Rever in order to build up a global community of motorcyclists.

BMW Motorrad
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Rider Training, Travel, Events

BMW Motorrad USA Announces New Ownership, Facility Enhancements at BMW Motorcycles of Baton Rouge

29.06.2016Press Release

Woodcliff Lake, NJ – June 29, 2016…BMW has revved up the motorcycling community in Louisiana’s “Capital City” with new ownership and a completely remodeled retail facility at BMW Motorcycles of Baton Rouge. Now under the leadership of Dealer Principals Jim and Susan Whitehead, the longtime exclusive BMW dealership, located at 10545A Airline Highway, offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service ...

BMW Motorrad
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Brands
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Optional Extras, Accessories
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Rider Equipment

BMW F 700 GS Demo Rides Available For Sisters’ Centennial Motorcycle Ride Participants

14.06.2016Press Release

Woodcliff Lake, NJ – June 14, 2016…Participants in the upcoming Sisters’ Centennial Motorcycle Ride have the opportunity to try out the 2016 BMW F 700 GS adventure bike for a full or half-day demo ride. Riders who donate $50 or more to the charities benefitting from the event can have their own bike trailered while they try out the versatile new lightweight, low suspension adventure machine.

BMW Motorrad
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Brands

BMW Riders Who Register For Sisters’ Centennial Motorcycle Ride By June 15 To Receive Free Gift

01.06.2016Press Release

Woodcliff Lake, NJ – June 1, 2016…BMW riders who register to participate in a leg or the whole route of the upcoming Sisters’ Centennial Motorcycle Ride by June 15, will receive a free gift from the BMW Motorcycle Owners of America (MOA). The three-week cross-country motorcycle adventure for women, presented by BMW Motorrad USA, commemorates the 100th anniversary of Adeline and Augusta Van Buren’s historic motorcycle ride across the United States.

BMW Motorrad
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Brands

BMW To Sponsor Sisters’ Centennial Motorcycle Ride, July 3-23, 2016.

05.04.2016Press Release

Woodcliff Lake, NJ – April 5, 2016…BMW Motorrad USA will be the title sponsor of the Sisters’ Centennial Motorcycle Ride, a cross country motorcycle adventure for women, commemorating the 100th anniversary of Adeline and Augusta Van Buren’s historic motorcycle ride across the United States. BMW Motorrad USA will provide motorcycles for the ride organizer and staff, and BMW of North America will provide BMW X5 chase vehicles and a 7 Series ...

BMW Motorrad
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Brands
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Rider Training, Travel, Events

BMW Motorrad USA To Offer Demo Rides, Display, And Bike Raffle At MotoGP Races, April 8-10, Circuit Of The Americas

01.04.2016Press Release

Woodcliff Lake, NJ – April 1, 2016…For the first time, BMW Motorrad USA will roll out its demo truck and separate display at the upcoming MotoGP races, April 8-10, at Circuit of The Americas outside of downtown Austin, Texas. Attendees can sign up for demo rides at the demo truck.

BMW Motorrad USA To Sponsor Handbuilt Motorcycle Show, April 8-10, In Austin, TX

30.03.2016Press Release

Woodcliff Lake, NJ – March 30, 2016…BMW Motorrad USA will be the title sponsor of the third annual Handbuilt Motorcycle Show, April 8-10, in Austin, TX. Hosted by Revival Cycles, the event features approximately 150 custom motorcycles from the best builders in the world, alongside original artwork, in a historic downtown warehouse in the heart of Austin's lively East Side.

BMW Motorrad
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Brands
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Rider Training, Travel, Events

BMW Motorrad USA Welcomes Spring With Season Start Weekend Campaign

17.03.2016Press Release

Spring Starts Here – March 18-20, 2016 Woodcliff Lake, NJ – March 17, 2016…BMW Motorrad USA kicks off the 2016 riding season this weekend with a national marketing campaign encompassing cable, digital and social media advertising; national email promotions; direct mail; and dealer events around the country.

BMW Motorrad
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Rider Equipment
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Scooter
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Optional Extras, Accessories
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Sales and Marketing

BMW Motorrad International GS Trophy 2016. Spectacular Southeast Asia!

15.03.2016Press Release

The fifth BMW Motorrad International GS Trophy, the 2016 Southeast Asia edition came to a close, after seven hard days’ riding, with a spectacular finale on Saturday, March 5. With the competition still in the balance right up to the final special test, it was a tense finish – decided in favour of Team South Africa. Let´s have a look back on a week packed with high temperatures, offroad riding, friendly people and adventures in the jungle.

Brands
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BMW Motorrad
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Rider Training, Travel, Events
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R series
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R 1200 GS/GS Adventure

BMW Motorrad achieves its best overall result so far in the MOTORRAD magazine readers’ vote “Motorcycle of the Year 2016”. Victory in five categories and a total of nine podium places.

15.03.2016Press Release

With victories in the categories “Sports Bikes”, “Touring/Sport Touring Bikes”, “Enduros/Supermotos”, “Crossovers” and “Modern Classics” as well as two second and three third places, BMW Motorrad achieved its best result so far in the MOTORRAD magazine’s 18th “Motorcycle of the Year 2016” readers’ vote in which 208 motorcycle models lined up for selection.

Brands
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BMW Motorrad
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Scooter

BMW Motorrad International GS Trophy Southeast Asia 2016, Day 7. Team South Africa crowned 2016 GS Trophy champions!

05.03.2016Press Release

Munich/Chiang Dao. What a thrilling final day at the BMW Motorrad International GS Trophy. After seven days of intense, yet friendly competition, nearly 1,400 kilometres of memorable riding and a whole week's worth of unforgettable daily Special tests, the GS Trophy Southeast Asia 2016 reached its conclusion with Team South Africa crowned thoroughly deserved winners by a margin of 31 points.

BMW Motorrad International GS Trophy Southeast Asia 2016, Day 6. Toughest day yet brings the biggest smiles at #gstrophy 2016.

04.03.2016Press Release

Munich/Wassana Raja. They say Thailand is the land of smiles and this was certainly evident today among all GS Trophy competitors, as they faced up to, and overcame their biggest riding challenges yet on a 157-kilometre sixth day that took in parts of the infamous Ho Chi Minh trail.

BMW Motorrad
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Brands
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Rider Training, Travel, Events

BMW Motorrad International GS Trophy Southeast Asia 2016, Day 5. The Trophy turns east…

03.03.2016Press Release

Munich/Khun Tan. After four days of travelling predominantly west and south on its seven day loop of Thailand's Golden Triangle region, the 2016 BMW Motorrad Int. GS Trophy headed in an easterly direction for the first time today, with a gruelling 270 km, nine-hour, ride from Mae Sariang to Khun Tan in scorching temperatures, interspersed with the usual series of special stages to keep participants in the hunt for precious points.

BMW Motorrad
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Brands
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Rider Training, Travel, Events

BMW Motorrad International GS Trophy Southeast Asia 2016, Day 4. Thrilling day for #gstrophy competitors on the 'Salawin Loop'.

02.03.2016Press Release

Munich/Mae Sariang. Today the 2016 Int. GS Trophy teams were treated to a wonderful mix of riding conditions and challenges, as the route took participants on a 136 kilometre loop that was tailor-made for adventure riding enthusiasts. Although only half the distance of yesterday's stages, in the intense heat it was just as tough, and in time, nearly as long as anything they had encountered so far.

BMW Motorrad
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Brands
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Rider Training, Travel, Events

BMW Motorrad International GS Trophy Southeast Asia 2016, Day 3. Memorable mountain motorcycling from Mae Hong Son to Mae Sariang.

01.03.2016Press Release

Munich/Mae Sariang. Today all 2016 International GS Trophy participants were treated to the ride of their lives, with over 250 kilometres of some of the best trails and roads Thailand has to offer, combined with two challenging special tests that took the 'friendly' competition into its third day.

BMW Motorrad
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Rider Training, Travel, Events

BMW Motorrad International GS Trophy Southeast Asia 2016, Day 2. Thailand reveals its natural splendour to the GS Trophy teams.

29.02.2016Press Release

Munich/Mae Hong Son. It was 'business as usual' at the second day of the International GS Trophy 2016 competition as the heat returned, allowing full access to some memorable tracks and trails, and thrilling special stages that combined to offer all participants a day to remember on the route from Pai to Mae Hong Son.

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