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Functional style enters a new dimension: the innovative X-CAT DISC designed by Designworks.

29.06.2016Press Release

Munich / Herzogenaurach. In 2008 BMW Group Design unveiled the BMW GINA Light Visionary Model: a concept car with a seamless, flexible, fabric outer shell stretched over a movable substructure, whose functions were only enabled when actually needed. Its interpretation of familiar functional and structural concepts boldly questioned the philosophy of car design.

BMW Group Design
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Designworks

More Focus In The Open Workspace. Designworks teams with Allsteel for new seating solutions in the open-plan office.

24.06.2016Press Release

Muscatine/ Los Angeles. Distraction and the inability to focus are not only major challenges to productivity in today’s open-plan office they also drove the design development of two new Allsteel seating solutions that were developed by Designworks in collaboration with HOK product design. Reflect and Clubhouse are part of the Gather Collection which offers a simple recipe to encourage collaboration, whether it's in the café, brainstorming room, or more ...

BMW Group Design
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Designworks

BMW i & Soho House announce global partnership. Exploration of innovation, arts and design.

14.10.2014Press Release

London/Munich. Soho House Group (SHG) and BMW i today announced a global partnership across all of SHG’s 12 sites in Europe and North America. As Soho House Group’s global automotive partner, BMW i will provide BMW i3 vehicles for driving experiences for members and guests at many of its sites and cultural events. Soho House and BMW i will also collaborate on an international arts program throughout Soho House locations in Europe and the US.

Cultural Issues
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BMW
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Lifestyle
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BMW i
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Corporate Events
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BMW Design

DesignworksUSA partners with Panasonic Avionics to create flexible In-Flight Entertainment experience.

15.09.2014Press Release

Los Angeles…BMW Group Design DesignworksUSA, a subsidiary of BMW Group and creative consultancy, partnered with Panasonic Avionics to design a next-generation user interface template for X Series in-flight entertainment (IFE) systems using Panasonic’s eXcite2 interactive creation tool. eXcite2 offers airlines a templated format for their IFE system interactive that can be customized for an individual airline’s unique branding and content. This flexible ...

BMW Group Design
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Designworks

BMW Group DesignworksUSA and Hello Products Win Internationally Acclaimed Red Dot Design Award.

21.08.2014Press Release

Los Angeles/ Munich/ Shanghai. BMW Group DesignworksUSA and Hello are proud to announce that they are a recipient of the 2014 Red Dot Award: Communication Design, which recognizes the best of those who distinguish their business through the art of design. Selected from more than 16,000 entries across 70 countries, the win is a nod to hello’s distinctive packaging for its range of seriously friendly™ oral care products. Created in collaboration with BMW ...

BMW Group Design
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Designworks

BMW Group DesignworksUSA designs Mercury FourStroke engine.

15.07.2014Press Release

Los Angeles. DesignworksUSA, a subsidiary of BMW Group and creative consultancy, in collaboration with Mercury Marine designed the new 75, 90 and 115hp FourStroke outboards, which offer the ultimate combination of power and thrust, unsurpassed fuel economy, extreme reliability and smooth, quiet operation – all in a lightweight, compact package. These engines are the new best choice for bass, deep-vee, runabout and offshore boats as well as pontoons and ...

BMW Group Design
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Designworks

BMW Group DesignworksUSA in collaboration with Allsteel designs Architizer 2014 Award Winner

14.04.2014Press Release

Los Angeles/ Munich/ Shanghai. BMW Group DesignworksUSA, a subsidiary of BMW Group and creative consultancy, in collaboration with Allsteel Inc., a leading office furniture manufacturer, designs the winner of the Architizer A+ Popular Choice Award in the Products +Partnerships category for the Clarity chair. In total there are more than 60 categories among the Architizer A+ Awards for architecture and products, decided on by a jury of more than 200 ...

BMW Group Design
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Designworks

Endless Creativity: BMW Group DesignworksUSA submits two entries to 2013 LA Auto Show Design Challenge inspired by nature

20.11.2013Press Release

Archiv

Los Angeles, CA - November 20, 2013… BMW Group DesignworksUSA’s endless creativity produced two entries for the LA Auto Show Design Challenge with a theme of Biomimicry and Mobility in 2025. The first entry entitled BioMINIcry was inspired by underwater biomimicry including swarm intelligence, deep sea creatures, and jelly fish. The design team explored using water as a commuting alternative to help solve LA’s daily traffic congestion. The second entry ...

BMW Group Design
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Designworks

Personnel changes at BMW Group Design.

20.09.2013Press Release

Since 1 August 2013 there have been a number of personnel changes within the BMW Group Design team. Adrian van Hooydonk is in overall charge of BMW Group Design, which embraces all the Group’s brands, and is thus responsible for design at BMW, BMW i, BMW Motorrad and MINI, as well as Rolls-Royce. The various design studios, Advanced Design, design research, design strategy and DesignworksUSA all fall within his remit.

BMW
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Design issues, Concepts and Studies
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MINI
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BMW Group Design

BMW launches Individual Consultation Program with BMW Group DesignworksUSA.

15.08.2013Press Release

Archiv

Woodcliff Lake, NJ / Carmel, CA – August 15, 2013 . . . BMW announced today the BMW Individual DesignworksUSA Consultation Program, a new program where clients work directly with a BMW Group DesignworksUSA designer to commission their very own BMW. This unique designer consultation program is the first of its kind in the U.S.

Designworks

BMW Group DesignworksUSA Designs Solutions for Hello Products

20.03.2013Press Release

March 20, 2013, Montclair, NJ…BMW Group DesignworksUSA, a subsidiary of BMW Group and creative consultancy, creates oral care design solutions for Hello Products to reinvent the category. Hello Products greet the world with the launch of the first-ever seriously friendly oral care line, simply called hello™. With a lineup of 99% natural, 100% nice toothpaste, mouthwash and breath sprays, hello promises a friendly mouth: healthy, white teeth, fresh breath, ...

Designworks
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Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

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