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To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.

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First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.

Thu Mar 21 14:12:00 CET 2024Press Release

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Woodcliff Lake, NJ – March 21, 2024…A new BMW Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activtity Vehicle sector. The first fully-electric SAV derivative on the new architecture will go into series production at Plant Debrecen, Hungary, in 2025.

Design issues, Concepts and Studies
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BMW Group Design
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BMW Design

Art Meets Innovation: The BMW i5 Flow NOSTOKANA.

Thu Feb 29 19:00:00 CET 2024Press Release

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Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change ...

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BMW i
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America

BMW reinvents itself: The BMW Vision Neue Klasse.

Sat Sep 02 10:30:00 CEST 2023Press Kit

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Woodcliff Lake, NJ – September 2, 2023…With its lates design concept, the BMW Vision Neue Klasse, BMW is showcasing what the next generation of its vehicles will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization, and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse ...

Design issues, Concepts and Studies
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BMW Group Design
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BMW Design

The BMW Concept Touring Coupé: A timeless symbol of freedom on four wheels.

Fri May 19 21:15:00 CEST 2023Press Release

Woodcliff Lake, NJ – May 19, 2023…BMW is presenting the world premiere of its BMW Concept Touring Coupé at the opening of the Concorso d’Eleganza Villa d’Este 2023. The closed two-seater, which was developed for one-off production, continues the tradition of legendary BMW classics: a timeless symbol of freedom on four wheels and the joy of travelling together.

BMW Group Design
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BMW Design
 

MINI unveils first design highlights of the future model family.

Wed May 10 20:46:00 CEST 2023Press Release

MINI proudly presents the first four design elements of the upcoming model family, giving a preview of the new Charismatic Simplicity design language. With a sneak peek of the new round OLED display, the modern steering wheel, as well as seats and rims of the new model family, MINI shows how traditional brand values can be combined with advanced technologies.

Design issues, Concepts and Studies
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BMW Group Design
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MINI Design
 

Creating the Future: Designworks Opens New Studio in Santa Monica.

Wed Feb 15 23:00:00 CET 2023Press Release

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Munich/Santa Monica – February 15, 2023... Designworks is opening a new studio in Santa Monica, CA, close to one of the most important and complex mobility hubs in the world, and in the heart of “Silicon Beach” – the trendsetting design, media, and technology hotspot of Southern California. With a mission to shape the future of mobility, Designworks’ new studio will draw inspiration from this environment in its work on behalf of the BMW Group, and with ...

Designworks
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BMW Group Design
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Events
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50 years of Future with Designworks: The BMW Group subsidiary celebrates its anniversary.

Mon Oct 31 10:03:00 CET 2022Press Release

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München. Designworks, the innovation studio of the BMW Group, is celebrating its 50th anniversary. The consulting agency for design and innovation was instrumental in the design development of the BMW X model range, played a driving role in the design concept for the BMW i electric brand and is behind many of the BMW Group's visionary vehicles, such as the GINA Light Visionary Model.

Sustainability
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Technology
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BMW i
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BMW Group Design
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Mobility of the Future

New soundscapes for pure-electric driving pleasure: BMW IconicSounds Electric.

Wed Jan 05 20:00:00 CET 2022Press Kit

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BMW presents drive system sounds from the collaboration with film score composer and Academy Award winner Hans Zimmer. +++ Individually configurable soundscapes are fundamental to a vehicle’s character and to creating an emotionally engaging driving experience. +++ Premiere in the BMW i4 and BMW iX. +++ Specific aural character for BMW M models.

BMW i
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BMW Group Design
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Corporate

The BMW i Vision AMBY.

Mon Sep 06 09:30:00 CEST 2021Press Kit

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Archive

Munich. With the BMW i Vision AMBY, the first high-speed pedelec for urbanists, the BMW Group is presenting a visionary two-wheeled solution for the urban mobility of tomorrow.

BMW i
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BMW Group Design
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Sustainability
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Design issues, Concepts and Studies

The BMW i Vision Circular.

Mon Sep 06 09:30:00 CEST 2021Press Kit

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Archive

Munich. With the BMW i Vision Circular, the BMW Group is looking ahead to a compact BMW for the year 2040 that is focused squarely on sustainability and luxury.

BMW i
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BMW Group Design
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Sustainability
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Design issues, Concepts and Studies
 

Designworks Teams with Virgin Hyperloop One to Create Prototype Design for Dubai Hyperloop Passenger Capsule.

Thu Apr 26 21:23:41 CEST 2018Press Release

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Working with Virgin Hyperloop One, and the Roads and Transport Authority of Dubai (RTA), Designworks helped create a prototype design for the Dubai hyperloop capsule. The design recently made its global debut at City Walk Dubai as part of UAE Innovation Month. This is the first time a physical, full-scale hyperloop prototype has been shown to a broad public audience.

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Design issues, Concepts and Studies
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BMW Group Design

Designworks Welcomes New President Holger Hampf.

Fri Sep 01 17:00:00 CEST 2017Press Release

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Newbury Park, CA – September 1, 2017… Designworks, the BMW Group-owned global design consultancy, today welcomed Holger Hampf as its new president. Mr. Hampf assumes responsibility for Designworks operations and its studios in Munich, Shanghai and Newbury Park, CA, where he is now based. The change in Designworks’ management is part of the strategic realignment of BMW Group Design, which was first announced in May 2017.

BMW Group Design
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Designworks
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People
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More People at BMW Group
 

BMW Group subsidiary Designworks collaborates with Layer3 TV to re-invent the cable TV experience.

Wed Apr 12 16:53:00 CEST 2017Press Release

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Los Angeles, CA. Cable TV set-top boxes are not generally among the home devices consumers are particularly proud of. In 2016, Layer3 TV, a Denver based innovative pay-TV distributor, announced that this should change and commissioned BMW Group subsidiary Designworks to re-think what a cable TV set-top box should be and how it should function. The new box unites excellence in engineering with a modern, modular design that fits into each room’s aesthetic. ...

 

A World-Class Design Collaboration.

Wed Mar 01 20:25:31 CET 2017Press Release

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BMW Group subsidiary Designworks collaborates with John Deere to achieve eight top design awards.

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BMW Group Design
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Designworks

Functional style enters a new dimension: the innovative X-CAT DISC designed by Designworks.

Wed Jun 29 20:12:34 CEST 2016Press Release

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Munich / Herzogenaurach. In 2008 BMW Group Design unveiled the BMW GINA Light Visionary Model: a concept car with a seamless, flexible, fabric outer shell stretched over a movable substructure, whose functions were only enabled when actually needed. Its interpretation of familiar functional and structural concepts boldly questioned the philosophy of car design.

BMW Group Design
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Designworks
 

More Focus In The Open Workspace. Designworks teams with Allsteel for new seating solutions in the open-plan office.

Fri Jun 24 19:10:53 CEST 2016Press Release

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Muscatine/ Los Angeles. Distraction and the inability to focus are not only major challenges to productivity in today’s open-plan office they also drove the design development of two new Allsteel seating solutions that were developed by Designworks in collaboration with HOK product design. Reflect and Clubhouse are part of the Gather Collection which offers a simple recipe to encourage collaboration, whether it's in the café, brainstorming room, or more ...

BMW Group Design
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Designworks

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