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BMW MOTORRAD USA ANNOUNCES NEW CAMPAIGN TO PROMOTE BMW'S HIGH PERFORMANCE NAKED STREET BIKE

Thu Jul 13 01:00:00 CEST 2006Press Release

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Woodcliff Lake, NJ - July 13, 2006... BMW Motorrad USA announced today the roll-out of its newest advertising campaign for its K 1200 R, an aggressively styled, new generation model of "naked" street bike. The high energy campaign includes print ads, a micro website, promotional give-away and a viral spot developed in conjunction with Northern Lights Post to generate online buzz among motorcycle enthusiasts. Launched on July 11, 2006, the campaign will ...

K 1200 R/R Sport

Sales and Marketing

K series

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