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The Reinvention of the Original: The all-electric MINI Cooper.

Fri Sep 01 11:01:00 CEST 2023Press Release

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As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.

MINI
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MINI Electric
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MINI 3 door
 

Fully electric and made in Germany: The next generation MINI Countryman.

Wed Apr 05 09:00:00 CEST 2023Press Release

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The new MINI Countryman combines electrified go-kart feeling with a minimal ecological footprint and continues the success story of the largest MINI model. The start of production at the BMW Group Plant Leipzig in November 2023 will be the first time a MINI model is produced in Germany.

MINI
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MINI Electric
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MINI Countryman
 

The first MINI "Made in Germany": BMW Group Plant Leipzig prepares production of the all-electric MINI Countryman.

Wed Mar 01 20:16:00 CET 2023Press Release

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The new, fully electric MINI model generation continues to grow: in 2023, production of the new MINI Countryman will begin at the BMW Group plant Leipzig. The crossover model will be offered with both pure electric drive and combustion engines. Preparations for the start of production of the first MINI "Made in Germany" are already in full swing.

MINI
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MINI Electric
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MINI Countryman
 

MINI USA SHOCKS LOS ANGELES WITH GIANT RC CAR CONTROLLER THAT CAN CHARGE ELECTRIC VEHICLES.

Fri Nov 18 01:30:00 CET 2022Press Release

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Los Angeles, Calif. – November 17, 2022 – Before getting behind the wheel for the first time, many of today’s drivers found their love for cars at an early age with electric remote controlled, or RC, cars. Today, MINI USA looks to bring back that playful, childhood element to full-sized electric vehicles, many of which are expected at the 2022 Los Angeles Auto Show kicking off this week. Playing on MINI’s small size and fun-to-drive spirit, MINI has ...

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MINI
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MINI Electric

This Toy is Electric. Electrified open-air fun of the future.

Fri Jul 15 00:01:00 CEST 2022Press Release

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MINI is combining maximum open-air driving fun with locally emission-free electric mobility for the first time with a one-off not for sale MINI Cooper SE Convertible. World premiere at "MINI takes the States" in the USA.

MINI
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MINI Convertible
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MINI Electric

MINI Recharged & Paul Smith: An icon sustainably reinvented

Tue Jun 07 16:30:00 CEST 2022Press Release

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The British designer converts a classic Mini from the 1998 MINI Paul Smith Edition and reinvents the classic in the process. The customised car is part of the MINI Recharged project, which celebrates the fusion of tradition with pioneering technology, by installing an electric motor in the original model. In June 2022, this unique car from the iconic designer will celebrate its world premiere at the Salone del Mobile 2022 in Milan.

F56
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Special Vehicles
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MINI Electric
 

NEW CONSUMER SURVEY FROM MINI USA SHOWS MORE AMERICANS VIEW ELECTRIC VEHICLES AS A PRIMARY CAR IN THE HOUSEHOLD AS AVERAGE DAILY DRIVING DISTANCES REMAIN WELL WITHIN EV RANGE.

Thu Apr 21 21:59:10 CEST 2022Press Release

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Woodcliff Lake, NJ – April 21, 2022 – A new consumer survey conducted by MINI USA reveals various shifts in American consumers’ sentiment toward electric vehicles (EVs) over the last three years. The survey, which repeated the same set of questions used in a 2019 questionnaire carried out by MINI USA, indicates that more Americans – and particularly younger and female consumers – view electric vehicles as a primary car in the household more than any other ...

F56
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MINI Electric
 

TRADITION MEETS THE FUTURE: THE 2023 MINI COOPER SE RESOLUTE EDITION.

Wed Feb 16 00:01:00 CET 2022Press Release

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Woodcliff Lake, N.J. – February 15, 2022 (6:01 p.m. ET) – The recent announcement of three new MINI special editions extending across the full 2023 MY product range included a special version of MINI’s all-electric model, the MINI Cooper SE Resolute Edition. This new all-electric special edition is a bold statement of individual style and sustainable driving fun that blends heritage-inspired MINI design with forward-looking EV drive technology.

MINI
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MINI Electric
 

MINI USA ANNOUNCES THREE NEW UNIQUE SPECIAL EDITIONS FOR MODEL YEAR 2023

Wed Feb 09 00:01:00 CET 2022Press Release

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Woodcliff Lake, N.J. – February 8, 2022 (6:01 p.m. ET) – MINI USA today announces the launch of three new special editions that will extend across the full 2023 model range as of March 2022 production. The MINI Resolute Edition will be available on the MINI Hardtop 2 Door including the MINI Cooper SE electric vehicle, the MINI Hardtop 4 Door and the MINI Convertible. The MINI Untold Edition will be available on the MINI Clubman, including the 301hp ...

 

The MINI Electric alone in New York.

Mon Dec 13 19:30:00 CET 2021Press Release

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Countless colourful lights, a sparkling atmosphere, imaginative decorations in the department stores and creatively decorated residential districts make a pre-Christmas visit to the "Big Apple" an unforgettable experience. The tour through the illuminated canyons of the city in the all-electric MINI Cooper SE is particularly festive when, with a bit of luck, its already quiet ride is also dampened by snow.

MINI
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MINI Electric
 

HALF OF AMERICANS EXPECT ELECTRIC AUTOMOTIVE MARKET TO OVERTAKE GAS-POWERED VEHICLES IN 15 YEARS, ACCORDING TO NEW MINI USA SURVEY .

Wed Sep 29 15:15:09 CEST 2021Press Release

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Woodcliff Lake, NJ – September 29, 2021 – A new consumer survey carried out by MINI USA finds that American consumers are increasingly looking to electrify their daily on-road travel. Releasing the results during National Drive Electric Week, the survey commissioned by Engine’s CARAVAN® reveals that half of all consumers expect the American automotive market to be mostly electric within just 15 years. Not only that, but 80% of those surveyed would also ...

F56
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MINI Electric
 

MINI at IAA Mobility 2021 in Munich.

Fri Sep 03 20:00:00 CEST 2021Press Release

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MINI presents itself as a future-oriented brand that is leading distinctive design into the future, sets positive impulses, combines sustainability with emotions and places people at the heart of its product development.

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F56
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MINI
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Europe
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Munich
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MINI Electric
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MINI Countryman
 

MINI STRIP. Sustainable design with a twist, by Paul Smith.

Thu Aug 12 19:49:52 CEST 2021Press Release

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The MINI STRIP (co-)created by Paul Smith is celebrating its world premiere in London on 12 August 2021. This custom-made one-off car is a product of the collaboration between MINI and Paul Smith announced in November 2020, which has resulted in these two iconic British brands sharing creative thoughts on sustainable design for the past few months.

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Design issues, Concepts and Studies
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MINI Electric

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