A professional basketball champion, a two-star Michelin Award-winning chef, and a digital artist were all part of the brand’s Change The Game campaign.
+++ First MINI “made in Germany” +++ One production line, two brands, three drives +++ Board Member for Production Milan Nedeljković: Skill and flexibility are crucial +++ Minister President of Saxony Michael Kretschmer: A boost for the entire regional economy +++
+++ First BMW Group plant worldwide to produce two brands on the same assembly line +++ Seamless integration through maximum flexibility +++ Investment in plant development +++ Growing the workforce +++
+++Omnicom Group to lead media planning and buying for the BMW, MINI and BMW Motorrad brands.+++ Omnicom to create a new bespoke division under Critical Mass for the BMW Group account.+++ Partnership to include media business in Canada, the U.S. and Latin America.
+++ Know-how concentrated at BMW Group Cell Manufacturing Competence Centre +++ Production, development and purchasing linked in unique way +++ Special focus on recycling and circularity +++
++BMW Group to Adopt the North American Charging Standard (NACS) for its Battery Electric Vehicles in the U.S. and Canada, Starting in 2025.++Drivers of BMW, MINI and Rolls-Royce Electric Vehicles in the U.S. and Canada Will Gain Access to Designated Tesla Supercharger Stations in Early 2025.++New Agreement Comes in Addition to BMW’s Commitment to Develop a New Charging Network in North America with Six OEM Partners.++
• Sales of top luxury and electrified models drive 17% growth for BMW. • MINI enjoys increase of more than 10%. • BMW Motorrad up more than 8% year-to-date.
+++ChargeScape will aim to unlock the full potential of electric vehicle (EV) technology through conveniently managed energy services, benefiting EV customers, electric utilities and automakers.+++BMW Group, Ford and Honda will leverage years of cross-industry research around the Open Vehicle-Grid Integration Platform (OVGIP) to create a single platform that will connect electric utilities, automakers and their interested EV customers.+++
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++
+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++
+++ BMW Group Plant Dingolfing pursues various activities to promote rich diversity of plant and animal life on plant grounds +++ New “bee wagon” will help establish further bee colonies at the plant +++ Light reduction at Plant 02.91 in Wallersdorf protects insects and birds +++
BMW Welt Information provides an insight into the four largest areas of the building. Packed with exciting facts and figures on one of Munich’s most popular attractions, it covers everything from brand and visitor experiences to vehicle collection and the BMW Campus.
BMW and Frieze continue their long-term partnership with BMW Open Work by Frieze, the annual major art initiative. In 2023, Marseille-based artist Sara Sadik will debut a film and video game conceived for the new BMW i5 at KOKO in Camden Town. The pioneering multi-platform format, curated by Attilia Fattori Franchini is bringing together art, technology and design.
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