Interview with Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales, about realigning sales and marketing to create industry’s best customer experience
Interview with Pieter Nota on digitalisation, the new sales and marketing strategy and the industry’s best customer experience
New sales and marketing strategy: BMW Group optimistic about 2021 after posting record Q4 sales
Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience +++
Combined fuel consumption: 0.0 l/100 km; power consumption: 17.8 – 17.5 kWh/100 km; combined CO2 emissions: 0 g/km.
BMW Group concludes year marked by corona pandemic with strong fourth quarter and leads premium segment worldwide for 17th consecutive year
BMW Group sells 2,324,809 units in 2020 (-8.4%) +++ BMW Q4 sales up 4.3% from previous year (600,799 vehicles) +++ Sales of electrified vehicles increase by a third (+31.8%) +++ As promised: BMW Group meets EU CO2 fleet targets in 2020 +++ Pieter Nota: “Responded to the effects of the corona pandemic with agility in sales management and production. Have overfulfilled EU CO2 fleet targets with under 100 g/km.” +++
Success in 2020: BMW wins numerous titles and awards.
National and international distinctions confirm the appeal of the premium carmaker’s current model line-up, its design approach and its latest technological innovations.
YouTube presents BMW with the “Golden Button Award”.
More than one million subscribers access the premium carmaker’s diverse video offering – Engaging online coverage of #NEXTGen 2020 adds to its popularity.
Combined power consumption: < 21 kWh/100km in the WLTP test cycle*; CO2 emissions combined: 0 g/km.
*Data on driving performance, energy consumption and range are preliminary and based on forecasts.
BMW Group Purchasing steps up sustainability activities and paves the way for future e-mobility growth
+++ High level of supply chain flexibility speeds up transformation towards e-mobility +++ Extensive measures to ensure compliance with environmental and social standards and secure access to many critical raw materials +++ Sustainability measures in supply chain delivering results: CO2 emissions reduced by 17% in BMW iX +++ Wendt: “Sustainability is an integral part of all purchasing activities” +++
MINI Countryman Boardwalk Edition: fuel consumption combined: 6,5 - 6,2 l/100 km, CO2 emissions combined: 149 - 142 g/km
For adventurers and wanderers: The new MINI Countryman Boardwalk.
Edition model of the successful all-rounder in the premium compact segment fascinates with a particularly expressive livery and exclusive design features – limited edition, three model variants to choose from.
Combined power consumption: < 21 kWh/100km in the WLTP test cycle*; CO2 emissions combined: 0 g/km.
*Data on driving performance, energy consumption and range are preliminary and based on forecasts.
Endurance test at the North Cape: The BMW iX undergoes final winter testing.
BMW Group’s new technology flagship completes an intense tuning programme for drive and suspension systems – electric motors, four-wheel drive, charging technology, high-voltage batteries and heat management complete stress test in extremely cold conditions.
Your World. My BMW. The new-generation app for BMW customers. Now available in 30 European markets, China and Korea.
• New services to support individual electromobility • Intuitive user experience and a new-look design • Available in more than 40 countries by mid-2021
New year, new challenges: BMW Junior Team is continuing its training in 2021 and, after successful outings in the BMW M240i Racing and the BMW M4 GT4, is now stepping up into the GT3 class. Dan Harper (GBR), Max Hesse (GER) and Neil Verhagen (USA) will contest the full race season on the Nürburgring-Nordschleife (GER), including the 24-hour race, in the BMW M6 GT3.
In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise handling, fascinating cornering dynamics, balanced comfort and excellent workmanship.
One of the highlights of the coming sim racing season is the debut of the BMW Motorsport SIM Racing teams. BS+COMPETITION, G2 Esports, Team Redline and Williams Esports are among the best teams on the sim racing scene and will regularly compete in virtual BMW race cars in selected race series and at special events for the first time in 2021.
Proven riders and an experienced newcomer sums up the rider line-up for the BMW Motorrad World Endurance Team for the 2021 FIM Endurance World Championship (FIM EWC). Markus Reiterberger (GER) and Ilya Mikhalchik (UKR) will race for team manager Werner Daemen’s BMW works team once again this season. New to the team as the third regular rider on the number 37 bike is Spain’s Javier ‘Xavi’ Forés.
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CO2 emission information.
The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.
Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.
More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.
In the all-electric BMW i4, an optimum balance between a range of disciplines ensures the sporty flair that is the hallmark of the brand. Integrated BMW development expertise for precise handling, fascinating cornering dynamics, balanced comfort and excellent workmanship.
The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
Ahead of the Nürburgring 24 Hours (GER), two generations of the BMW Junior Team and their BMW race cars met in the Eifel Mountains. Dan Harper (GBR), Max Hesse (GER) and Neil Verhagen (USA) took two vintage BMW Formula 2 cars and the BMW 320 Group 5 for a spin for filming purposes. Marc Surer (SUI), a member of the legendary BMW Junior Team from 1977, took his place at the wheel of the modern-day BMW M4 GT4.
After two wins in the previous two years, BMW Team RLL is eager to bring home its next success at the Rolex 24 at Daytona (USA) in 2021. On 30th/31st January, two MOTUL BMW M8 GTEs with strong driver pairings will contest the GTLM class.
BMW Motorsport
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IMSA Series
BMW X5 M Competition: Fuel consumption combined: 13.0 – 12.8 l/100 km [21.7 – 22.1 mpg imp]; CO2 emissions combined: 296 – 291 g/km
BMW X6 M Competition: Fuel consumption combined: 12.7 – 12.5 l/100 km [22.2 – 22.6 mpg imp]; CO2 emissions combined: 242 – 238 g/km
Title successfully defended. The MINI John Cooper Works Buggy has won the Rally Dakar for the second time in a row following the 2020 win. This time it was record winner Stéphane Peterhansel (FRA) and his co-driver Edouard Boulanger (FRA) who topped the podium after twelve stages through the Saudi Arabian desert.
Pieter Nota: Strong demand and profitable growth expected +++ Gains of more than 50 percent: electromobility as significant growth driver +++ Plans to double sales of fully-electric vehicles +++ Annual investment of triple-digit million amount up to 2025 in digitalisation of sales and marketing creates basis for best customer experience +++
It is only a few weeks since VRS Coanda Simsport driver Joshua Rogers (AUS) won the grand finale of the BMW SIM 120 Cup at BMW SIM Live 2020. This Sunday already marks the start of the BMW SIM GT Cup season. In an interview, Rogers looks back on his victory at BMW SIM Live 2020 and talks about his expectations for the new season and for the premiere of the new BMW M4 GT3 later on in the year.
BMW Motorsport
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Sim Racing
MINI John Cooper Works Clubman: fuel consumption combined: 7 – 6,6 l/100 km, CO2 emissions combined: 161 – 151 g/km
Snow is guaranteed on a winter road trip through northern Finland. With a bit of luck, you can see the aurora borealis in the night-time sky. During the day, the endlessly long country roads, generally without any trace of human beings, are an ideal place to test the performance attributes of the all-wheel drive extreme athlete from the British brand while following in the tracks of the legendary “Flying Finns”.
John Cooper Works
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MINI John Cooper Works Clubman
Combined fuel consumption: 0.0 l/100 km; power consumption: 17.8 – 17.5 kWh/100 km; combined CO2 emissions: 0 g/km.
BMW Group sells 2,324,809 units in 2020 (-8.4%) +++ BMW Q4 sales up 4.3% from previous year (600,799 vehicles) +++ Sales of electrified vehicles increase by a third (+31.8%) +++ As promised: BMW Group meets EU CO2 fleet targets in 2020 +++ Pieter Nota: “Responded to the effects of the corona pandemic with agility in sales management and production. Have overfulfilled EU CO2 fleet targets with under 100 g/km.” +++
The BMW iDrive celebrates 20 years at the all-digital CES2021. A paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience.
After their successful debut in the 2020 season, this year’s BMW SIM Cups offer an even wider range of race formats, cars and sim platforms on which they take place.
National and international distinctions confirm the appeal of the premium carmaker’s current model line-up, its design approach and its latest technological innovations.
As part of a video series, BMW works driver Timo Glock (GER) takes his viewers on a discovery tour through numerous exciting areas of activity and projects within the BMW Group. ‘Timo’s Discovery’ offers exclusive looks behind the scenes. In episode 3, Glock takes on a challenge where he learns all about the connectivity features in the latest generation.
Technology
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ConnectedDrive
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BMW Motorsport
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DTM
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BMW Group Streaming
WORLD PREMIERE
Here you can see the on demand broadcast of the World Premiere of the new BMW S 1000 R and BMW G 310 R.
Please login and update your e-mail newsletter set up and the fields of interest. You can receive notifications for new articles and video material immediately or as a daily collection.
CO2 emission information.
The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.
Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.
More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.