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Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October

+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++

Media Set
   Attachments(1x, 302.82 KB)   Photos(196x, 921.17 MB)

iFACTORY
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Neue Klasse
·
Technology
·
Logistics
·
Production, Recycling
·
Industry 4.0
·
Smart Logistics
·
Debrecen
·
iX3
·
Sustainability

The start of a new era. The new BMW iX3.

• First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. •Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 371km in 10 minutes). • Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). • New digital “superbrain” vehicle ...

Media Set
   Attachments(1x, 164.24 KB)   Photos(122x, 1.34 GB)

NA5
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BMW i
·
iX3

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.

MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.

Media Set
   Attachments(1x, 126.61 KB)   Photos(191x, 2.68 GB)

MINI
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John Cooper Works
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John Cooper Works Electric
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MINI Electric
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Design issues, Concepts and Studies
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Special Vehicles

Irish Businesses Urban Aran and BiaSol Win BMW Future Entrepreneur Competition.

BMW Ireland has announced Urban Aran and BiaSol as the two winners of its inaugural BMW Future Entrepreneur Competition, recognising two outstanding early-stage Irish businesses making an impact through innovation, sustainability, and creativity.

Media Set
   Attachments(1x, 653.82 KB)   Photos(27x, 90.92 MB)

Corporate
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Society
·
Sustainability

BMW Group shows positive sales development in second quarter of 2025

+++ Second-quarter deliveries increase +++ BMW Group delivers 1,207,388 units in first half of 2025 +++ Significant sales growth of +18.5% for BMW Group electrified vehicles in YTD June +++ Full availability of all models: MINI posts strong sales increase, with growth across all regions +++ BMW brand: Clear segment leader in first half-year +++ BMW M GmbH delivers over 100,000 vehicles in half-year period for the first time +++

Media Set
   Attachments(1x, 322.22 KB)   Photos(1x, 8.36 MB)   Audios(1x, 3.21 MB)

Sales and Marketing
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Corporate Finance, Facts, Figures
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Corporate

Bavarian expertise in demand worldwide: How the BMW Group is gearing up for series production of its new high-voltage batteries

+++ Pilot plants in Parsdorf, Hallbergmoos and Munich pave the way for global series launch +++ Board Member Nedeljković: “Strengthening Germany’s capacity for innovation” +++ Consistent zero-defect approach to production +++

Media Set
   Attachments(1x, 108.98 KB)   Photos(35x, 283.49 MB)

Technology
·
Corporate
·
Battery Cells
·
Electrification

BMW Group reports strong growth in Europe and US, with significant increase in BEV sales worldwide

+++ BMW Group delivers 586,149 vehicles in first quarter +++ Sales growth in all regions except China +++ BMW Group BEV sales significantly higher in Q1 (+32.4%) +++ MINI brand achieves growth, with BEV share of 35.3% +++ Jochen Goller: “Model offensive is making an impact, with signif-icant growth in fully-electric vehicles and positive momentum from new MINI models.” +++

Sales and Marketing
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Corporate

BMW Accelerates Support for Women's Golf in Ireland and Renews KPMG Women's Irish Open Partnership.

• BMW Group Ireland have announced a continued partnership with the KPMG Women's Irish Open. • Tournament takes from 3 to 6 July at Carton House with an increased prize fund of €450,000, promising to be the most competitive tournament yet. • To celebrate BMW Ireland are launching a Pro-Am Competition.

Golf
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Sports

The first-ever BMW M3 CS Touring: Racing DNA meets maximised everyday usability.

• Available in four exterior paint finishes: British Racing Green, Laguna Seca Blue, Frozen Solid White and Black Sapphire metallic. • Increased engine output of 550hp and model-specific chassis tuning • BMW Operating System 8.5 with an M-specific interface. • Produced in a limited run at BMW Group Plant Munich with first Irish customer deliveries from March 2025. • BMW M3 CS Touring priced from €220,270 RRP

G81
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M Cars
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Touring
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M3

The new BMW iX.

• BMW iX xDrive60 M Sport sets a new competitive benchmark, offering up to 685kms (WLTP) of single-charge range. • Elevated trims including a completely redesigned M Sport offering creates a bold exterior design presence, which continues inside the cabin. • Produced at BMW Group Plant Dingolfing with first Irish customer deliveries from May 2025 and priced from €91,590 RRP.

i20
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iX
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BMW i

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JAPAN MOBILITY SHOW.

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Here you can see the webcast of the BMW Group Keynote at the Japan Mobility Show 2025. 

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Latest Press Kits.

50 years of the BMW 3 series.
Thu Jul 10 15:22:51 CEST 2025
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Media Set  
   Attachments(1x, 300.81 KB)   Photos(97x, 1.07 GB)

A Tale of Two British Icons: Introducing the new MINI Paul Smith Edition.

Wed Oct 29 02:00:00 CET 2025Press Release

New MINI Paul Smith Edition marks the next step in the collaboration between two British icons. Will debut on MINI Cooper Electric, followed by MINI Cooper 3-door, 5-door and Cooper Convertible models. Exclusive exterior design offering three paint options including two edition-exclusive colours; Statement Grey and Inspired White. Two roof options offered - Jet Black or Nottingham Green – and 18” Night Spoke alloys in Dark Steel. Sophisticated ...

MINI
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MINI
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MINI Electric
·
3 Door
·
5 Door
·
MINI Convertible
 
 
Media Set  
   Attachments(1x, 338.8 KB)   Photos(20x, 184.2 MB)

BMW and Jung von Matt present international launch campaign for the BMW iX3.

Fri Sep 12 10:21:00 CEST 2025Press Release

+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++

NA5
·
BMW i
·
iX3
 

Exclusive Video Documentation about the development of the Neue Klasse.The biggest future project of the BMW Group.

Mon Sep 08 09:14:00 CEST 2025Press Release

• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years • The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience • Additional detailed infotainment content shows the sustainability of the series model and the new design ...

Neue Klasse
·
BMW
·
iX3
·
Innovation
·
People

Technology

Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October

Wed Sep 17 10:18:30 CEST 2025Press Release

+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++

 
iFACTORY
·
Neue Klasse
·
Technology
·
Logistics
·
Production, Recycling
·
Industry 4.0
·
Smart Logistics
·
Debrecen
·
iX3
·
Sustainability

Tue Sep 02 10:00:00 CEST 2025Press Release

Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer.

Tue Aug 05 10:11:48 CEST 2025Press Release

Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability.

Thu Jul 10 15:25:46 CEST 2025Press Release

Bavarian expertise in demand worldwide: How the BMW Group is gearing up for series production of its new high-voltage batteries

All articles for Technology

Corporate

The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere.

Tue Aug 05 13:31:00 CEST 2025Press Release

+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++

 
Corporate
·
BMW
·
Corporate Events

Tue Aug 05 10:11:48 CEST 2025Press Release

Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability.

Fri Jul 18 14:47:55 CEST 2025Press Release

Irish Businesses Urban Aran and BiaSol Win BMW Future Entrepreneur Competition.

Tue Jul 15 17:20:19 CEST 2025Press Release

BMW Group shows positive sales development in second quarter of 2025

All articles for Corporate

Latest Photos Sets

 
 
 
 
A Tale of Two British Icons: Introducing the new MINI Paul Smith Edition. 
 
 
 
 
From pilot fleet to series production: the new BMW iX5 Hydrogen 
 
 
 
 
Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October 
 
 
 
 
BMW and Jung von Matt present international launch campaign for the BMW iX3. 
 
 
 
 
The start of a new era. The new BMW iX3.  
 
 
 
 
MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.  
 
 
 
 
Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer.  
 
 
 
 
Happy birthday, MINI! 66 years of driving pleasure, style and individuality. 
 
 
 
 
Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability. 
 
 
 
 
Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome. 
 
 
 
 
Irish Businesses Urban Aran and BiaSol Win BMW Future Entrepreneur Competition. 
 
 
 
 
Bavarian expertise in demand worldwide: How the BMW Group is gearing up for series production of its new high-voltage batteries 
Show more photos

Latest Videos

 

MINI Paul Smith Edition: Designers Video

Show more videos
 
 
 
 
 
 
 
 
 

BMW i

BMW and Jung von Matt present international launch campaign for the BMW iX3.

Fri Sep 12 10:21:00 CEST 2025Press Release

+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++

 
NA5
·
BMW i
·
iX3

Fri Sep 05 11:15:00 CEST 2025Press Release

The start of a new era. The new BMW iX3.

Wed Jan 29 10:49:00 CET 2025Press Release

The new BMW iX.

Wed Apr 24 14:00:00 CEST 2024Press Release

The new BMW i4 and the new BMW 4 Series Gran Coupé.

All articles for BMW i

BMW

Exclusive Video Documentation about the development of the Neue Klasse.The biggest future project of the BMW Group.

Mon Sep 08 09:14:00 CEST 2025Press Release

• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years • The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience • Additional detailed infotainment content shows the sustainability of the series model and the new design ...

 
Neue Klasse
·
BMW
·
iX3
·
Innovation
·
People

Tue Aug 05 13:31:00 CEST 2025Press Release

The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere.

Tue Aug 05 10:11:48 CEST 2025Press Release

Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability.

Mon May 19 15:38:00 CEST 2025Press Release

BMW Ireland Launches Future Entrepreneur Competition

All articles for BMW

MINI

A Tale of Two British Icons: Introducing the new MINI Paul Smith Edition.

Wed Oct 29 02:00:00 CET 2025Press Release

New MINI Paul Smith Edition marks the next step in the collaboration between two British icons. Will debut on MINI Cooper Electric, followed by MINI Cooper 3-door, 5-door and Cooper Convertible models. Exclusive exterior design offering three paint options including two edition-exclusive colours; Statement Grey and Inspired White. Two roof options offered - Jet Black or Nottingham Green – and 18” Night Spoke alloys in Dark Steel. Sophisticated ...

 
MINI
·
MINI
·
MINI Electric
·
3 Door
·
5 Door
·
MINI Convertible

Wed Sep 03 08:00:00 CEST 2025Press Release

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.

Thu Aug 28 10:30:00 CEST 2025Press Release

Happy birthday, MINI! 66 years of driving pleasure, style and individuality.

Fri Aug 01 13:42:27 CEST 2025Press Release

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

All articles for MINI

BMW Motorrad

BMW – Honoured Marque at the 2016 Goodwood Festival of Speed.

Thu Apr 07 17:07:00 CEST 2016Press Release

BMW will be the Central Feature Marque at the 2016 Goodwood Festival of Speed.

 
Heritage
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Heritage
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100 YEARS
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Brands
·
BMW
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MINI
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BMW Motorrad
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BMW i
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BMW Brand Heritage
·
Milestones

All articles for BMW Motorrad

M Cars

New BMW XM options: maximum exclusivity and breathtaking performance.

Thu Jun 12 17:14:28 CEST 2025Press Release

+++ Range-topper now the only BMW XM to feature a V8 +++ Plug-in hybrid is the most powerful BMW M automobile +++ New equipment options +++ Charging rate increased to 11 kW +++ Premiere at the 24 Hours of Le Mans +++

 
G09
·
M Cars
·
XM

Thu Jan 30 00:28:00 CET 2025Press Kit

The first-ever BMW M3 CS Touring: Racing DNA meets maximised everyday usability.

Thu Aug 15 19:30:00 CEST 2024Press Kit

The all-new BMW M5 Touring.

Wed Jun 26 00:10:00 CEST 2024Press Kit

The all-new BMW M5.

All articles for M Cars

Cultural Issues

BMW Ireland Launches Future Entrepreneur Competition

Mon May 19 15:38:00 CEST 2025Press Release

• BMW Ireland Launches Entrepreneur Competition to Discover and Support Ireland’s Rising Start-Up Talent. • Range of benefits for winner including use of a BMW iX1 or BMW iX2, mentoring sessions and profile features through BMW Ireland. • Expert Panel of Judges including a representative from Enterprise Ireland.

 
Corporate
·
Cultural Issues
·
Awards Corporate
·
BMW

Tue May 21 20:00:00 CEST 2024Press Release

Julie Mehretu’s BMW Art Car Celebrates its World Premiere at the Centre Pompidou in Paris.

Tue Feb 06 11:20:00 CET 2024Press Release

ACTS of BIG LOVE Concert in association with Grow Mental Health and MINI Ireland.

Mon Jun 19 13:04:00 CEST 2023Press Release

Platinum Services at Dublin Airport Launches All-New Electric Fleet in Partnership with BMW Group Ireland.

All articles for Cultural Issues
 
 
Media Set  
   Attachments(1x, 164.24 KB)   Photos(122x, 1.34 GB)

The start of a new era. The new BMW iX3.

Fri Sep 05 11:15:00 CEST 2025Press Release

Top

• First series-production Neue Klasse model, introducing a new design and cutting-edge technologies. •Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 371km in 10 minutes). • Intelligent xDrive all-wheel drive for optimal traction and efficiency, using a high-efficiency rear electrically excited synchronous motor (EESM) and a compact front asynchronous motor (ASM). • New digital “superbrain” vehicle ...

NA5
·
BMW i
·
iX3
 
  
Media Set  
   Attachments(1x, 126.61 KB)   Photos(191x, 2.68 GB)

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.

Wed Sep 03 08:00:00 CEST 2025Press Release

Top

MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.

MINI
·
John Cooper Works
·
John Cooper Works Electric
·
MINI Electric
·
Design issues, Concepts and Studies
·
Special Vehicles
 
 
Media Set  
   Attachments(1x, 313.36 KB)   Photos(1x, 5.09 MB)

The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere.

Tue Aug 05 13:31:00 CEST 2025Press Release

+++ The BMW iX3 makes its debut as the first Neue Klasse model +++ Exhibitions and events across Munich +++ Open Space in the city centre +++ BMW also presents a number of other new models +++ MINI unveils two JCW show cars +++ BMW Motorrad looks ahead to the future of fully electric scooters +++ BMW Welt opens new type of high-performance charging hub +++

Corporate
·
BMW
·
Corporate Events
 
 
Media Set  
   Attachments(2x, 253.58 KB)   Photos(24x, 193.54 MB)

Turning Vision into Reality: the new BMW iX3 – the first Neue Klasse model drives product sustainability.

Tue Aug 05 10:11:48 CEST 2025Press Release

Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++

Technology
·
Corporate
·
Efficient Dynamics
·
BMW
·
Sustainability
 
 
Media Set  
   Attachments(1x, 110.47 KB)   Photos(10x, 47.99 MB)

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

Fri Aug 01 13:42:27 CEST 2025Press Release

MINI Cooper Electric Monochrome and MINI Aceman Monochrome newly available on E derivatives. Offered in a fixed specification with a choice of either Midnight Black or Nanuq White exterior paint. Increased level of standard features, including 17” or 18” wheel options, model exclusive multitone interior fabric, heated front seats, Cruise Control, Driving & Parking Assistant and a Rear-View Camera. Both models available to order now with first deliveries ...

J05
·
J01
·
MINI Aceman
·
MINI
·
MINI
·
MINI Electric
 
   
Media Set  
   Attachments(1x, 322.22 KB)   Photos(1x, 8.36 MB)   Audios(1x, 3.21 MB)

BMW Group shows positive sales development in second quarter of 2025

Tue Jul 15 17:20:19 CEST 2025Press Release

Top

+++ Second-quarter deliveries increase +++ BMW Group delivers 1,207,388 units in first half of 2025 +++ Significant sales growth of +18.5% for BMW Group electrified vehicles in YTD June +++ Full availability of all models: MINI posts strong sales increase, with growth across all regions +++ BMW brand: Clear segment leader in first half-year +++ BMW M GmbH delivers over 100,000 vehicles in half-year period for the first time +++

Sales and Marketing
·
Corporate Finance, Facts, Figures
·
Corporate
 
 
Media Set  
   Attachments(1x, 108.98 KB)   Photos(35x, 283.49 MB)

Bavarian expertise in demand worldwide: How the BMW Group is gearing up for series production of its new high-voltage batteries

Thu Jul 10 15:25:46 CEST 2025Press Release

Top

+++ Pilot plants in Parsdorf, Hallbergmoos and Munich pave the way for global series launch +++ Board Member Nedeljković: “Strengthening Germany’s capacity for innovation” +++ Consistent zero-defect approach to production +++

Technology
·
Corporate
·
Battery Cells
·
Electrification
 
 

BMW Ireland Launches Future Entrepreneur Competition

Mon May 19 15:38:00 CEST 2025Press Release

• BMW Ireland Launches Entrepreneur Competition to Discover and Support Ireland’s Rising Start-Up Talent. • Range of benefits for winner including use of a BMW iX1 or BMW iX2, mentoring sessions and profile features through BMW Ireland. • Expert Panel of Judges including a representative from Enterprise Ireland.

Corporate
·
Cultural Issues
·
Awards Corporate
·
BMW
 

BMW Group reports strong growth in Europe and US, with significant increase in BEV sales worldwide

Thu Apr 10 11:35:50 CEST 2025Press Release

Top

+++ BMW Group delivers 586,149 vehicles in first quarter +++ Sales growth in all regions except China +++ BMW Group BEV sales significantly higher in Q1 (+32.4%) +++ MINI brand achieves growth, with BEV share of 35.3% +++ Jochen Goller: “Model offensive is making an impact, with signif-icant growth in fully-electric vehicles and positive momentum from new MINI models.” +++

Sales and Marketing
·
Corporate




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PressClub Streaming

JAPAN MOBILITY SHOW.

Click here

Here you can see the webcast of the BMW Group Keynote at the Japan Mobility Show 2025. 

PressClub Information

E-MAIL SERVICE.

Edit your settings

Please log in to update your email newsletter settings. Receive personalized notifications for new articles and video material either immediately or as a daily summary.

Latest Press Kits.

50 years BMW 3 series
50 years of the BMW 3 series.
The first-ever BMW M3 CS Touring. (01/2025)
The first-ever BMW M3 CS Touring: Racing DNA meets maximised everyday usability.
The new BMW M235 xDrive Gran Coupé. (10/2024)
The new BMW 2 Series Gran Coupé.
The all-new BMW M5 Touring (08/2024).
The all-new BMW M5 Touring.
The all-new BMW M5.
 Show all

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