PressClub Nederland · Article.
De historie van de Bayerische Motoren Werke in 600 pagina's - Het boek "BMW since 1916" is nu verkrijgbaar.
Thu Dec 07 10:00:00 CET 2006 Persbericht
Gedurende haar negentigjarige historie, hebben de Bayerische Motoren Werke een enorm boeiende en gevarieerde ontwikkeling doorgemaakt. Dit boekwerk, getiteld "BMW since 1916" markeert de eerste keer dat BMW Group Mobile Tradition deze ontwikkeling presenteert van het allereerste begin tot en met de actuele gebeurtenissen in een heldere gestructureerd verhaal. Het boek is in het Engels en Duits verkrijgbaar voor 59 Euro bij de betere boekwinkels (ISBN: 3-932169-47-6 / 3-932169-46-8) of bij de BMW dealer (BMW Order No.: 01090398988 / 01090398983).
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Diederik Reitsma
BMW Group
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Author.
Diederik Reitsma
BMW Group
During its ninety-year history, Bayerische Motoren Werke has undergone an
exciting and varied development. This volume entitled "BMW since 1916" marks
the first time that BMW Group Mobile Tradition has presented this development
from the beginnings of the company to the present day in a clearly structured,
comprehensive story.
Munich. The two authors - Dr. Florian Triebel and Manfred Grunert - have
divided the history of BMW AG into ten thematic chapters. The book covers
company and product history, presents the development of sales and advertising,
and gives a deep insight into vehicle development and production. It addresses
all the important influences that guided the history of BMW AG. A reference
system links the ten chapters together in an overarching work. Hundreds of high
quality photos, sketches and advertising motifs from nine decades illustrate
the history of the Bavarian company as it forged its path to becoming a global
group.
An encyclopaedia as extensive appendix
The extensive appendix on "Data and Facts" includes a list of all aero-engines,
motorcycles and automobiles manufactured in volume production, as well as
company indicators and short biographies of all the Members of the Executive
Board of BMW AG since the company was founded.
The book has been published as the fifth volume in the series "BMW Dimensions".
English and German editions can be obtained at a price of EUR 59 through book
trade (ISBN: 3-932169-47-6 / 3-932169-46-8) or from BMW dealers (BMW Order No.:
01090398988 / 01090398983).