PressClub Nederland · Article.
BMW X6 Microsite. Een compleet nieuwe online ervaring.
Tue Feb 05 13:30:00 CET 2008 Persbericht
BMW presenteert de nieuwe BMW X6 in een unieke, dynamische online visualiser. Voor het eerst is het niet alleen mogelijk om een auto naar eigen smaak te configureren maar ook om deze vervolgens over straat te zien rijden. Op www.bmw.com/X6_Visualizer is deze applicatie direct te bezichtigen. Op de Nederlandse website www.bmw.nl is de applicatie te benaderen via de X6 webspecial. Onderstaand het volledige Engelstalige persbericht.
Press Contact.
Diederik Reitsma
BMW Group
Tel: +31-70-4133-385
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Author.
Diederik Reitsma
BMW Group
+++ BMW presents the X6 in a dynamic online Visualiser +++
Munich. On the road in the new BMW X6: Customers will be able to share in a
completely new vehicle experience when they visit the online Visualiser at the
BMW X6 microsite. For the first time, customers will not only be able to
configure their vehicles in their dream colours with their favourite wheel
rims; they will also be able to watch the vehicle driving through the city, in
a setting they have chosen, with personalised film clips. The trip starts in
the middle of the Double Cone at BMW Welt and continues through ultra-modern
virtual architectural landscapes. Before the trip starts, the special shapes of
the BMW X6 will be highlighted in a 360° rotation. Its design combines the
sporting elegance of the larger BMW coupés with the powerful presence of a BMW
X model. No other automobile can offer anything like the combination of
fascinating features and capabilities provided by the world's first
SportsActivity Coupé. The BMW X6 is getting ready to change traditional
perceptions. The X6 will be available from 31 May 2008. The Visualiser will be
available for around three years on the national BMW web sites. The microsite
was developed by OgilvOne from Frankfurt and Mackevision/Polychrom. To open the
Visualiser click on www.bmw.com/X6_Visualizer.