BMWFilms The Hire to launch second season

Woodcliff Lake, New Jersey. The Hire, the award-winning original film series
from bmwfilms.com, has debuted three new films by John Woo, Tony Scott and Joe
Carnahan at a glittering premiere screening and party hosted by Vanity Fair at
Hollywood's Arclight Cinemas.

Directors Woo and Carnahan along with Executive Producers Tony Scott, Ridley
Scott and Jules Daly join Vanity Fair West Coast Editor Krista Smith as hosts
for the event, which will benefit Chrysalis, a Los Angeles-based nonprofit
organization that assists disadvantaged and homeless individuals to become
self-sufficient through employment opportunities.

The Hire series stars Clive Owen along with Gary Oldman, James Brown, Don
Cheadle, F. Murray Abraham, Maury Chayken and Kathryn Morris.In addition, the
series features special cameo appearances by Marilyn Manson, Ray Liotta, Robert
Patrick and Dennis Haysbert.

"We are thrilled to be celebrating the launch of The Hire with Vanity Fair.
They are the standard-bearer of identifying and celebrating emerging cultural
developments that will entertain, educate and enlighten the American public",
said Jim McDowell, Vice President of Marketing for BMW of North America, LLC.

"Hostage", directed by John Woo, will premiere on www.bmwfilms.com on October
24th. In this taut action-thriller, The Driver (Owen) is hired to deliver
ransom money for a distinguished C.E.O. (Morris) who's been kidnapped. When the
exchange goes awry and the kidnapper (Chaykin) provides a phone number instead
of the hostage, The Driver must race against time to find her before her cell
phone battery - and her air supply - runs out.

"Ticker", directed by Joe Carnahan, will premiere on www.bmwfilms.com on
November 7th. Political espionage, dramatic tension and emotional suspense come
together in this tense thriller involving the delivery of a mysterious brief
case. The Driver becomes the contingency plan for a foreign dignitary (Abraham)
and a government agent (Cheadle) as a team of secret service agents (Liotta,
Patrick, and Haysbert) awaits the arrival of the ticking case.

"Beat" the Devil, directed by Tony Scott, will debut on www.bmwfilms.com on
November 21st. With a nod toward pop culture, this dark comedy finds The Driver
hired to chauffeur a famous rock star (Brown) to a meeting with a man we are
led to believe is the devil (Oldman). The rock star once sold his soul in
exchange for fame and fortune, and now, in his twilight years, wants to
renegotiate. The devil won't budge, and instead, challenges the star and The
Driver to a drag race. Rocker Marilyn Manson adds an edgy note to this already
soulful short.

Audiences can log on to the films through www.bmwfilms.com
Hailed by critics across the country as "groundbreaking," with a "cinema
connoisseur's dream team of directors," The Hire Internet film series received
international acclaim when it premiered in 2001 with original short films
directed by five of Hollywood's most noted directors.

More than 14 million film views were registered last year on the
digital-quality streaming video Web site bmwfilms.com for the first five films
of the series directed by John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy
Ritchie and Alejandro Gonzales Inarritu.