PressClub Nederland · Article.
Perfect technology with a flawless appearance - The new automatic watches from BMW Lifestyle
Fri Mar 05 15:00:00 CET 2004 Persbericht
Munich. A sporty, stylish look, a modern design and sophisticated technology - these are the characteristics of the two new BMW automatic watches, the "Slim Watch" for men and women. The watches are ultra-slimline and echo the classical BMW design. The BMW Z4 Roadster, with its clear and precise lines, was the inspiration for the automatic watches' design.
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Diederik Reitsma
BMW Group
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Author.
Diederik Reitsma
BMW Group
Munich. A sporty, stylish look, a modern design and sophisticated technology -
these are the characteristics of the two new BMW automatic watches, the "Slim
Watch" for men and women. The watches are ultra-slimline and echo the classical
BMW design. The BMW Z4 Roadster, with its clear and precise lines, was the
inspiration for the automatic watches' design.
Both the ladies' and the men's version of the wristwatch feature an ETA
automatic mechanism. The watches' unmistakable look comes from the matt-brushed
steel casing, the puristic leather strap and the clearly-structured face. Here,
the design of the BMW logo on the number 12 perfectly matches the calendar on
the number 6. In contrast to the round gentleman's wristwatch with a black face
and same-coloured calf leather strap, the ladies' watch has the black leather
strap integrated into the watch casing design. The white face of the ladies'
watch highlights the cool and stylish design.
BMW watches, together with other BMW Lifestyle products, are available from
selected BMW dealers and also via the Internet, at www.bmw-shop.com/lifestyle.
Fine-grade photographic material can be downloaded from the BMW PressClub at
www.press.bmwgroup.com.
Should you have any questions, please do not hesitate to contact F&H, Public
Relations GmbH, the PR agency instructed by BMW
Anja Fahs, BMW Lifestyle Press Service
Service line: +49-89-121 75-235, Fax: +49-89-121 75-197
Karin Elvers, BMW, Public Relations, General Interest Media
Telephone: +49-89-382-23742, Fax: +49-89-382-28017
Internet: www.press.bmwgroup.com
e-mail: bmw@f-und-h.de