PressClub Nederland · Article.
Pure&Crafted presented by BMW Motorrad 2018: On the road! Na drie succesvolle jaren zal Pure & Crafted een nieuwe weg inslaan.
Na drie succesvolle en uitverkochte zomerweekenden, maakt het Pure & Crafted Festival een creatieve pauze in 2018. Met de steun van BMW Motorrad bewandelt de Pure & Crafted familie nieuwe internationale paden om inspiratie op te doen en nieuwe trends en focus te vinden voor verdere ontwikkeling. En waar is de beste plaats om dit te doen? OP DE WEG! Bijgaand het Engelstalige persbericht.
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Munich. After three successful and sold-out Berlin
summer weekends, the Pure&Crafted Festival is taking a creative
break in 2018. With the support of BMW Motorrad, the Pure&Crafted
family is pursuing new international paths instead to seek out fresh
inspiration, track down new trends and focus on further development.
And where’s the best place to do this? ON THE ROAD! Following the
kick-off on 24 May at the Pure&Crafted BBQ, the 2018 Signature
Bike will travel right across Europe to all the hotspots of the
heritage scene as part of Pure&Crafted on the Road
presented by BMW Motorrad.
Since its premiere in summer 2015, Pure&Crafted has taken centre stage in the New Heritage and custom bike scene. With appearances by The Hives, Refused, Noel Gallagher's High Flying Birds, Mando Diao, Interpol & Car Seat Headrest, it quickly became popular among fans and critics alike. Pure&Crafted has always stood out with its unique combination of motorcycle culture, New Heritage lifestyle, delicious street food and of course plenty of authentic, hand-made music – giving international visitors the opportunity to immerse themselves in a truly distinctive world over a period of two days. After three successful and sold-out festival weekends at the Berlin Postbahnof and at Altes Kraftwerk Rummelsburg, the Pure&Crafted family will be treading new paths this year. Pure&Crafted on the Road presented by BMW Motorrad is sending the 2018 Pure&Crafted Signature Bike all across Europe with different riders during the motorcycle season. They will track down the most exciting routes, the most hidden-away boutique manufacturers, the most talented mechanics, the best food and the coolest gigs. Via our channels, everyone can get right in on the action and follow the great adventures experienced by our riders on their routes across Europe ON THE ROAD – because that’s where the Pure&Crafted lifestyle action is every day.
The kick-off event will be on 24 May 2018 with the Pure&Crafted BBQ at Festsaal Kreuzberg. Here visitors can look forward to the very essence of Pure&Crafted: custom bikes and exhibitors, a BBQ and lots of other delicious treats – and naturally a good dose of music, too. The lads of the rock band The Picturebooks have already been confirmed. Along with additional support and a new edition of the legendary Punkrock Karaoke – who were an absolute crowd-puller at the Pure&Crafted Festival 2016 – we'll be sure to give our first riders a perfect send-off.
For more information please stay tuned to the Pure&Crafted social media channels and the website www.pureandcrafted.com.