PressClub Nederland · Article.
BMW Motorrad viert de productie van de 1.000.000e GS met boxermotor.
Wed Jun 21 17:00:00 CEST 2023 Persbericht
Wereldpremière van de nieuwe BMW R 1300 GS op 28 september 2023 in BMW Motorrad Welt in Berlijn. Bijgaand het volledige, Engelstalige persbericht
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Bryan Barendrecht
BMW Group
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Author.
Bryan Barendrecht
BMW Group
Munich/Berlin. Today, on 21 June 2023, the
1,000,000th GS equipped with a boxer engine rolled off the production
line at the BMW Motorrad plant in Berlin-Spandau - a BMW R 1250 GS.
BMW motorcycles have been manufactured in Berlin since 1969 and
the BMW Motorrad GS models with boxer engines since 1980. Elemental,
authentic motorcycles, which possess incomparable all-round qualities
have spurred on countless motorbike enthusiasts on trips to distant
countries, spectacular adventure trips and expeditions to the remotest
regions of our planet over the past decades. The latest edition of the
now legendary BMW GS with boxer engine - the R 1300 GS - will be
presented on 28 September 2023 at the grand opening of the new BMW
Motorrad Welt in Berlin.
The BMW GS with boxer engine: The legendary combination of
road, off-road and long-haul expertise.
Dr. Markus Schramm, Head of BMW Motorrad: “With the R 80 G/S and its
unique combination of on-road and off-road suitability, everyday
qualities and long-distance touring abilities, BMW Motorrad created
the new motorcycle genre of touring enduros in 1980. The BMW GS with
boxer engine became an icon, which achieved global success in this
segment. What is more: The BMW GS became a legend and at the same time
an indispensable cornerstone in the BMW Motorrad model range. Its
outstanding talents, such as dynamic riding performance, brawny
off-road qualities, superior long-distance comfort and enormous
robustness, have since been continuously developed by BMW Motorrad and
transferred to other BMW Motorrad model series with great success. I
am therefore very pleased that today, and especially in our “100 Years
of BMW Motorrad” anniversary year, we are able to contribute a major
milestone to the corporate history of the BMW Group with the one
millionth BMW GS motorbike with a boxer engine. I am equally pleased
that the unique history of BMW Motorrad models with boxer engines will
soon be supplemented by an exciting chapter with numerous innovations
with the new R 1300 GS.”
The one millionth BMW GS with a boxer engine is an R 1250 GS in
Triple Black Style and was duly celebrated today, 21 June 2023, during
a works meeting at the BMW Motorrad plant in Berlin-Spandau.
The new BMW R 1300 GS: Premiere at the opening ceremony of BMW
Motorrad Welt Berlin on 28 September 2023.
The celebrations marking the 100th anniversary of BMW Motorrad are
continuing at pace. After the big party at the BMW Motorrad Days,
where thousands of motorcycle fans from all over the world are
expected from 7 to 9 July 2023, BMW Motorrad Welt will officially open
its doors on 28 September. In the new “heart of the brand” - located
directly next to the BMW Motorrad plant site in Berlin-Spandau - the
eagerly awaited new BMW R 1300 GS will be presented at an exclusive
opening event. Interested fans will have the opportunity to follow the
opening ceremony via livestream on the BMW Group and BMW Motorrad
social media channels. From 30 September 2023, BMW Motorrad Welt in
Berlin will then be open to all visitors.
The BMW R 80 G/S: Initial spark for a new motorcycle segment.
In autumn 1980 BMW Motorrad presented the R 80 G/S, a motorcycle which combined two very special areas of riding for the first time: Off-road and on-road. What began with 798 cubic centimetres of displacement and 50 hp has developed over more than four decades into a fascinating high-tech touring enduro of the calibre of the current BMW R 1250 GS. Complemented by state-of-the-art chassis technology and electronic control systems such as ABS, traction control, engine drag torque control, semi-active suspension and a great deal more. It is also thanks to this ongoing and consistent advancement that the BMW GS models with boxer engine have advanced to become the most sought-after touring enduros in the world to this day.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, Spokesperson BMW Motorrad
Telephone: +49-151-601-50181, Dominik.Schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49-151-601-57505, Tim.Diehl-Thiele@bmw.de
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.
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