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BMW Group to Showcase New BMW iX3 with its Key Innovations at Consumer Electronics Show (CES) 2026.

Wed Dec 17 13:00:00 CET 2025Press Release

Woodcliff Lake, NJ – December 17, 2025… The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.

Technology

BMW MOTORRAD MOTORSPORT and OrangeCat Racing Announce the new OrangeCat BMW MOTORRAD Racing Team for the 2026 MotoAmerica Superbike Race Season.

Tue Dec 09 17:00:00 CET 2025Press Release

Woodcliff Lake, NJ – December 9, 2025 . . . BMW Motorrad Motorsport and BMW Motorrad USA are proud to announce that OrangeCat Racing becomes an official BMW MOTORRAD MOTORSPORT Team for the 2026 MotoAmerica Superbike racing season.

BMW M Motorsport
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BMW Motorrad
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Sports

BMW Returns to Art Basel Miami Beach 2025 with Acclaimed Artist Kennedy Yanko.

Thu Dec 04 19:37:00 CET 2025Press Release

Miami Beach, FL – December 4, 2025… As Art Basel’s Official Global Automotive Partner, BMW reinforces its longstanding dedication to the arts — a commitment that spans over five decades. Since 1972, BMW has championed artistic innovation through hundreds of initiatives worldwide. While the partnership with Art Basel has flourished for over 20 years, this year’s return to Art Basel Miami Beach, in collaboration with renowned artist Kennedy Yanko, marks ...

Lifestyle Events
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Lifestyle
 

2026 BMW Motorrad USA Model Year Update

Thu Nov 27 17:00:00 CET 2025Press Release

Woodcliff Lake, NJ – November 27, 2025 . . . BMW Motorrad USA announces 2026 model year pricing, color, and equipment update information.

BMW Motorrad

The BMW Z4 Final Edition.

Wed Nov 26 00:10:00 CET 2025Press Release

Woodcliff Lake, NJ – November 25, 2025…Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commmorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, ...

G29
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Z4

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 47: “BMW NA Associates: The People Make the Difference.”

Mon Nov 24 22:07:00 CET 2025Press Release

If you ask former CEO Bernhard Kuhnt what BMW of North America’s associates contribute to the company’s success, his answer is simple: “Everything!” “BMW North America’s associates are, number one, hugely diverse in the truest sense, and very professional, very motivated,” said Kuhnt, who served as CEO from 2017 to 2021. “I had a hugely enjoyable time there because the individual areas of the organization were all driven, and they all wanted to succeed.”

Corporate
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Corporate Events

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 46: “BMW of North America Headquarters: Dynamically Adjusting to the Market and Associate Work Models.”

Mon Nov 17 22:00:00 CET 2025Press Release

Since its founding in 1975, BMW of North America has occupied a number of buildings in northern New Jersey, which themselves offer a fascinating glimpse at the company’s adaptations to increasing sales as well as new models of working in the post-pandemic era.

Corporate
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Corporate Events

The 2026 BMW M340i xDrive 50 Jahre Edition.

Sun Nov 16 16:00:00 CET 2025Press Release

Woodcliff Lake, NJ – November 18, 2025…In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW ...

G21
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M Cars
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M340
 

BMW Group Celebrates 50 Years of American Ingenuity at Designworks.

Tue Nov 11 20:15:00 CET 2025Press Release

Santa Monica, CA – November 11, 2025… In celebration of a half-century of innovation in the U.S., the BMW Group today hosted an exclusive media program at its renowned Designworks studio in Santa Monica. The event, led by Head of BMW Group Design, Adrian van Hooydonk, offered a rare glimpse into the creative consultancy’s future-shaping vision, rooted in American ingenuity and the dynamic spirit of Southern California.

Technology

Chapter 45. Customer Racing: BMW M Motorsport Brings Factory-Built Race Cars to North America

Mon Nov 10 19:02:00 CET 2025Press Release

Since its founding in 1972, BMW Motorsport has supplied a bevy of race-ready cars to customers worldwide, but few of those cars were suitable for racing in North America. On this continent, sanctioning bodies tend to impose their own, often idiosyncratic rules, which excluded nearly all of BMW Motorsport’s customer-racing touring and GT cars.

BMW M Motorsport
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Sports

2026 BMW i4 update measures.

Thu Nov 06 13:47:00 CET 2025Press Release

Woodcliff Lake, NJ – November 6, 2025…The autumn of 2025 will bring increased efficiency, range, and in some cases more power to BMW’s most popular lineup of battery electric vehicles. The 2026 i4 eDrive40 is expected to achieve over 300 miles of range irrespective of which wheel and tire package is fitted*. And the range-topping performance model gets a significant boost in power and a new name.

G26
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BMW i
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i4

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 44:” Continuity in a Crisis: BMW NA Survives and Thrives During the COVID-19 Pandemic”.

Wed Nov 05 21:32:00 CET 2025Press Release

On December 19, 2019, a hospital in Wuhan, China reported the first case of severe acute respiratory syndrome caused by a previously unknown coronavirus that would be identified shortly thereafter as COVID-19. The disease was unusually contagious, and unusually virulent, causing its first fatalities shortly after it was identified

Corporate
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Corporate Events

BMW Motorrad presents the BMW F 450 GS.

Tue Nov 04 11:45:00 CET 2025Press Release

Woodcliff Lake, NJ – November 4, 2025 . . . BMW Motorrad USA is proud to announce the new, 2027 BMW F 450 GS. A genuine GS that delivers class leading technology, safety systems, excellent power and torque, and agile handling both on- and off-road – all combining to maximize both short and long distance riding enjoyment, just as its larger displacement Adventure siblings do.

F series
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F 450 GS

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 43: “Sustained Growth in the 21st Century".

Tue Oct 28 00:59:00 CET 2025Press Release

In 2024, BMW of North America sold 371,346 automobiles in the U.S. Though that number represents just two and a half percent of the nearly 16 million cars sold nationwide last year, it also represents a record for BMW in this country. It also represents a remarkable increase from the mere 19,419 cars sold in 1975, BMW of North America’s first year of operation.

Corporate
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Corporate Events
 

The BMW X5 Conquers the Rebelle Rally.

Tue Oct 21 22:00:00 CEST 2025Press Release

Woodcliff Lake, NJ – October 18, 2025… After eight grueling days across 1,700 miles of unforgiving desert terrain, the BMW X5 has taken first place in the 2025 Rebelle Rally Bone Stock category and second place overall in the X-Cross category for all-wheel-drive vehicles. The team's exceptional performance demonstrates the true grit and versatility of BMW’s best-selling model, which was expertly guided by BMW of North America Product Manager Rebecca ...

Sports

Chapter 42: “From Antagonist to Ally: The BMW Car Club of America and BMW of North America Work Together to Foster Enthusiasm for the Brand”.

Mon Oct 20 23:10:00 CEST 2025Press Release

If a brand is to succeed, it needs loyal customers who’ll stick with the brand for years if not decades, and who’ll keep buying its cars even as their needs and circumstances change. Those customers are usually found within the membership rolls of its affiliated club, the size of which

Corporate

BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 41: “The BMW X7: The U.S. Market Always Wants More.”

Mon Oct 13 19:15:00 CEST 2025Press Release

In the 1990s, when so-called Soccer Moms began abandoning minivans in favor of SUVs, they found themselves missing the third row of seating that made minivans so ideal as family or team transportation. That was true whether the SUV in question was a Ford Explorer, Jeep Cherokee, or, after 1999, a BMW X5 Sports Activity Vehicle (E53).

G07
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X7

IMSA Road Atlanta: Paul Miller Racing triumphs at Petit Le Mans – BMW M Team RLL unlucky in farewell.

Mon Oct 13 17:10:00 CEST 2025Press Release

+++ Dan Harper, Max Hesse, and Connor De Phillippi win the 10-hour race at Road Atlanta in the #48 BMW M4 GT3 EVO +++ Harper and Hesse secure the drivers' title in the IMSA Michelin Endurance Cup thanks to their victory in their IMSA debut season +++ BMW M Team RLL was on course for fourth place in their farewell race with the BMW M Hybrid V8 but was set back by a puncture shortly before the finish +++

BMW M Motorsport
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IMSA Series
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GT Racing
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Customer Racing
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