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BMW and Uber Partner to Offer Uber Users Complimentary Rides in the All-New BMW 7 Series for One Day Only in New York, Miami, Chicago and Los Angeles, Ahead of the Vehicle’s U.S. Retail Launch.

19.10.2015Press Kit

Woodcliff Lake, NJ – October 19, 2015… For the first time ever, BMW and Uber have partnered to offer Uber users the opportunity to experience the all-new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle’s U.S. retail launch on October 24. Starting at 12pm local time today, Uber users in New York, NY; Miami, FL; Los Angeles, CA and Chicago, IL will have the opportunity to receive a complimentary ride ...

7 series
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Corporate
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Product Placement
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Sales and Marketing
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Internet, E-Business
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Corporate Media
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Vintage, Heritage Events
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Corporate Events

BMW Loans i3 EV to Los Angeles Police Department for Evaluation

11.09.2015Press Release

Los Angeles, CA – September 11, 2015 11:30am PDT/2:30pm EDT… BMW i today announced that it will loan the Los Angeles Police Department a BMW i3 electric vehicle for twelve months in the first US test of the innovative EV in an authority fleet. The BMW i3 test vehicle, which sports the famous LAPD black and white livery, complete with rooftop light-bar, will undergo a year of rigorous testing. It will also be featured at public events throughout the loan ...

I01
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Corporate
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Corporate Media
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Product Placement
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BMW i
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BMW i3

The All-New, Next-Generation BMW 7 Series Featured in the Highly-Anticipated Film “Mission: Impossible - Rogue Nation,” in Theaters Worldwide July 31.

31.07.2015Press Release

Woodcliff Lake, NJ – July 31, 2015… The all-new BMW 7 Series, the brand’s flagship in its sixth generation, is featured in the highly-anticipated film “Mission: Impossible – Rogue Nation,” from Paramount Pictures and Skydance, in theaters worldwide July 31. BMW is the exclusive worldwide automotive partner of this installment of the legendary action film franchise starring Tom Cruise.

BMW
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Brands
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Corporate
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Product Placement

BMW Returns to Hollywood in Paramount Pictures’ Mission: Impossible – Ghost Protocol; Movie Themed Global Marketing Campaign Supports Tom Cruise Starrer and Showcases New Vehicles

08.11.2011Press Release

Archiv

Woodcliff Lake, NJ - November 8, 2011. BMW will mark its return to Hollywood with the release of the latest installment of the Tom Cruise action franchise, Mission: Impossible – Ghost Protocol this December. In addition to the presence of BMW vehicles featured in the film, BMW of North America will launch a Mission: Impossible-themed marketing campaign dubbed "Mission to Drive."

 
Media Set  
Product Placement
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Sales BMW Group North America

BMW Named “Official Luxury Car of the Houston Texans” in Four-Year Partnership

03.10.2011Press Release

Archiv

Woodcliff Lake, NJ – October 3, 2011… BMW of North America and the NFL’s Houston Texans announced today that BMW has been named the “Official Luxury Car of the Houston Texans,” as part of a four-year partnership, kicking-off this weekend with the Texans’ game versus the Pittsburgh Steelers and continuing through July 2015.

Product Placement

BMW is partner of Art Basel, the international show for Modern and contemporary art.

09.06.2011Press Release

Archiv

The world-famous fair for Modern and contemporary art takes place in Basel, Switzerland from 15 to 19 June. Works by more than 2,500 internationally celebrated artists will be presented at Art Basel by around 300 leading galleries from around the world. BMW has been a partner of Art Basel Miami Beach at the outset and has supported Art Basel for many years. In 2011, BMW is once again involved as a partner of this international forum for the art market.

Lifestyle Events
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Product Placement
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Cultural Issues

UPDATE: MINI COOPER S PLAYS FEATURE ROLE IN ROBERT LUDLUM'S THE BOURNE CONSPIRACY VIDEO GAME

01.07.2008Press Release

Archiv

Woodcliff Lake, NJ - June 24, 2008... The search for a fast and agile getaway car for the latest edition of Robert Ludlum's The Bourne Conspiracy(TM) video game led to the MINI Cooper S being featured in the game's adrenaline-pumping driving sequences. Developed by High Moon Studios for Sierra Entertainment, a global division of Vivendi Games, the highly anticipated video game for the Playstation(R)3 computer entertainment system and the Xbox 360(R) ...

MINI
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Product Placement

BMW MANUFACTURING CO. TO BE FEATURED ON NATIONAL GEOGRAPHIC CHANNEL'S "ULTIMATE FACTORIES"

28.11.2007Press Release

Archiv

The hour-long program will focus on the building of the famous Z4 Roadster and is a one-of-a-kind, behind-the-scenes tour of the high-tech manufacturing plants that create this world class automobile. The National Geographic Channel team spent a week in Germany, filming at the factory in the Bavarian heartland of Landshut, where the automotive industry's lightest six-cylinder crankcase is made, at the Munich factory that assembles 1,200 engines a day, ...

Production Plants
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Product Placement

THE BMW HYDROGEN 7 CONQUERS THE HEARTS OF FILM DIVAS

31.10.2007Press Release

Archiv

Rome. For the second time, Rome opened its gates for the film festival "Cinema. Festa Internazionale di Roma". International screen stars will be walking up the red carpet in the Italian capital until October 27th - in particular Monica Bellucci, who is presenting her new film "Le deuxième souffle". This year the beautiful actress offered photographers a very special eye-catcher in addition to her black gown: she drove up in a shiny silver premium BMW ...

 
Media Set  
Lifestyle Events
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Product Placement

PREMIERE FOR RESIDENT EVIL 3 WITH MILLA JOVOVICH AND THE BMW K 1200 R. Unique showbike from BMW Motorrad as co-star.

25.07.2007Press Release

Archiv

Los Angeles/Munich. Hollywood actress Milla Jovovich was paired with a very special BMW K 1200 R in Munich following an advanced press screening of the forthcoming "Resident Evil: Extinction" movie, which is due for release in US theaters on September 21. Thirty-one year-old Jovovich was in Germany to promote the latest instalment in the best-selling Resident Evil movie franchise, based on the gaming phenomenon of the same name.

 
Media Set  
Product Placement

MINI USA LAUNCHES NEW ONLINE FILM SERIES: 'HAMMER AND COOP'

20.02.2007Press Release

Archiv

New York, NY - February 17, 2007... Following a number of mysterious appearances on movie screens and billboards across the country, today MINI USA finally offered an answer to the burning question: Who are "Hammer and Coop"?! MINI USA officially unveiled the project - a highly stylized series of web-based films about a new action hero ("Hammer") and his souped-up sidekick ("Coop") - on the website www.hammerandcoop.com. Each webisode promises action, ...

Sales and Marketing
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Society
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MINI
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Product Placement
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Internet, E-Business

"BMW PERFORMANCE SERIES" TO SHINE SPOTLIGHT ON URBAN ARTS & ENTERTAINMENT

24.07.2006Press Release

Archiv

Woodcliff Lake, NJ - July 24, 2006... BMW of North America, LLC announced today the launch of its BMW Performance Series, an urban arts and entertainment program that includes the BMW Pop-Jazz Live Series, a seven-city tour featuring innovative jazz saxophonist Mike Phillips; and the BMW Blackfilm.com Film Series, a four-city independent black film screening series.

Society
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Product Placement

THE BMW GROUP AT THE CANNES FILM FESTIVAL 2006

17.05.2006Press Release

Archiv

The 59th International Film Festival in Cannes, to be held from 17 to 28 May 2006, is amongst the most famous film festivals in the world. 55 films from 30 countries will be appearing in various categories. In the competition for the award of the coveted "Palme d'Or': "Summer Palace" from Lou Ye, which was co-produced by producer Helge Albers from Flying Moon film production, based in Germany. The BMW Group supports the Chinese film-maker Lou Ye.

Product Placement

"CINEMA FOR PEACE" DRIVES BMW

13.02.2006Press Release

Archiv

Munich/Berlin. It is the social highlight of the Berlinale: when Hollywood stars the likes of Richard Gere, Milla Jovovich, Sharon Stone, Christopher Lee and George Clooney arrive at the Konzerthaus am Gendarmenmarkt on Monday, 13 February, they will emerge from vehicles of the BMW brand. The international automotive group is providing the shuttle service for "Cinema for Peace" - the charity gala held in the context of the 56th International Film Festival, ...

Product Placement
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Visit the official press streaming portal of the BMW Group. We provide live and on demand streams of the BMW Group free of charge and at first hand.

 

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BMW Group Classic#heart.

A history of more than 90 years has spawned numerous classics and cemented the legendary name of BMW. BMW Group Classic informs you with impressive material.

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CO2 emission & DAT.

Fuel consumption figures based on the EU test cycle, may vary depending on the tyre format specified. Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the “Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars", which can be obtained from dealerships and here as PDF.

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