To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
Woodcliff Lake, NJ – November 7, 2025 – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation
The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with Paul Smith's remarkable design language. The new edition for the MINI Cooper Family stands out with a unique look featuring a British twist.
Woodcliff Lake, NJ – October 17, 2025 – MINI USA, in partnership with Sports Illustrated, will bring two signature experiences to Austin this weekend. Across the October 17–19 race weekend, MINI will have a presence inside Club SI at Turn 12—the premier trackside hospitality at Circuit of the Americas (COTA). Guests will enjoy elevated hospitality and unbeatable views of Turn 12, along with product experiences and MINI motorsports memorabilia throughout ...
Woodcliff Lake, NJ – October 10, 2025 – MINI USA is proud to announce its sponsorship of the 2025 Red Bull Dance Your Style World Final, taking place for the first time in the United States at the Intuit Dome in Los Angeles on October 11. As part of MINI’s ongoing commitment to champion individuality, creativity, and community, the partnership celebrates the energy and self-expression that define both street dance and the MINI brand with the energy of Red ...
Woodcliff Lake, NJ – September 30, 2025 – MINI USA announces the official launch of the MINI ChargeForward program, a smart charging initiative designed to help customers earn financial incentives and reduce carbon emission with the optimizing of charging times. This launch follows the successful implementation of the ChargeForward program for BMW USA, which has now reached a milestone of more than 10,000 enrollments nationwide.
Woodcliff Lake, NJ – September 26, 2025 – MINI USA is excited to announce a dynamic new partnership with Smorgasburg, the largest weekly open-air food festival in the United States, for a series of immersive, one-day events this fall. “MINI at Smorgasburg” will bring the MINI brand’s fun and expressive spirit to Smorgasburg’s tasty events in three cities: Los Angeles, Atlanta, and Miami.
66 years of MINI – over six decades of go-kart feeling, innovation and unique design. It was in Great Britain that the success story of an original began in 1959 with the Classic Mini, which still conquers the roads and makes hearts beat faster today.
MINI unveils two exclusive John Cooper Works showcars at the IAA Mobility 2025 in Munich in the MINI Pavillion at Lenbachplatz - created in collaboration with a world-famous lifestyle brand. The Open Space at Max-Joseph-Platz invites visitors to Central London, presenting heritage, racing and all-electric mobility from MINI.
Woodcliff Lake, NJ – August 18, 2025 – MINI USA and MINI Financial Services are pleased to unveil the MINI EasyOwn new vehicle financing program. This program is designed to amplify awareness and simplify the ownership journey for a new MINI while aligning with MINI’s bold new model lineup and brand renewal. MINI EasyOwn also compliments MINI’s favorable 2026 model year pricing structure which supports continued growth and greater accessibility for MINI ...
Woodcliff Lake, NJ – July 29, 2025 – MINI USA and global fitness brand Barry’s are thrilled to announce a strategic partnership making the MINI the official car of the summer at Barry’s. MINI and Barry’s share two common brand attributes – community and inclusivity – which allows this partnership to create a unique and unparalleled fitness and lifestyle experience for customers across the United States like no other brands in their industries
Dynamic in the city, comfortable in the country: the MINI Countryman S ALL4 presents itself as both versatile and powerful on the US East Coast. The 4-cylinder petrol engine gives the largest member of the MINI family a brand-typical driving experience.
Woodcliff Lake, NJ – July 3, 2025 – MINI USA is celebrating the historic spirit of rebellion and independence this Fourth of July with a boldly colored display of Chili Red, Nanuq White and Blazing Blue MINI models. Highlighting key examples of MINI’s all-new product portfolio launched this year, the colorful trio of MINI models posed on the campus of BMW of North America, LLC, of which MINI USA is a part. This patriotic display also helps highlight BMW of ...
Top racing performance, impressive endurance and genuine team spirit: MINI John Cooper Works and Bulldog Racing achieve another spectacular success in the SP3T class at the 24 Hours of Nürburgring.
Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and ...
Woodcliff Lake, NJ – June 10, 2025… A new nationally representative survey conducted by Big Village and commissioned by the BMW Group in the U.S. reveals that while barriers like cost and infrastructure persist, expectations around EV performance and usability are evolving. The findings highlight growing consumer openness to electrification and emerging powertrain technologies, while also underscoring the need for continued innovation, education and ...
Woodcliff Lake, NJ – June 5, 2025 – MINI USA presents its Model Year 2026 (MY 2026) vehicle lineup with updates and additions to trim packages, equipment and pricing.
Woodcliff Lake, NJ – May 21, 2025 – MINI USA is diving into Miami Swim Week, celebrating the iconic brand spirit and the launch of its new models including the MINI Convertible. This year, MINI USA is activating with two high-profile partnerships – one with PARAISO Miami Swim Week, the official organizers of Miami Swim Week, and one with Sports Illustrated Swimsuit, the iconic publication who are also activating at the week-long event
Woodcliff Lake, NJ – February 20, 2025 – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package.
Woodcliff Lake, NJ – December 12, 2024 – MINI USA and Pantone teamed up to celebrate color and design at this year’s Pantone Color of the Year 2025 launch event in New York City on December 5. The all-new 2025 MINI Cooper Convertible, which arrives at dealers in January 2025, was featured at the highly anticipated annual event in PANTONE 17-1230 Mocha Mousse, the Pantone Color of the Year 2025. MINI USA and Pantone—the global authority on color— are a ...
Woodcliff Lake, NJ – November 7, 2024 - The New MINI Family is the most significant product investment in MINI’s history since the first Mini rolled off the line in 1959. Over the last 14 months, MINI has introduced a full range of new models, that when complete by end of 2025, will represent a total of 11 new models available in the U.S. market.
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