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Riders of all brands of motorcycles are invited to experience speed and safety through BMW technology and engineering – on two wheels and four – at the Nate Kern Double R Fest, September 15-16, at VIRginia International Raceway. Experts and novices alike will have an opportunity to hone their skills – using their own bikes – on the South Course racetrack under the professional guidance of BMW Motorrad Motorsports advisor and factory roadracer Nate Kern.
BMW will offer free demo rides on its full lineup of Touring, Heritage, Adventure, Roadster, and Sportbike models – including the new K 1600 Grand America, the six-cylinder K 1600 B Bagger, and the new single-cylinder G 310 GS enduro. Demos available August 4-11 from 9:00 a.m. to 5:00 p.m. daily (Sign-ups begin at 8:00 a.m.)
BMW Motorrad USA has announced the opening of BMW Motorcycles of New Orleans – the first in the heart of New Orleans since the 1980s and only BMW motorcycle dealership between Baton Rouge, La. and Pensacola, Fla.
BMW Motorrad USA has announced the opening of BMW Motorcycles of Tyrone, operating out of Kissell Motorsports in its new location at 5165 E Pleasant Valley Boulevard in Tyrone, PA.
BMW Motorrad USA has announced the opening of BMW Motorcycles of Concord, CA. The dealership – now operating at 1240 Willow Pass Road – has relocated to a larger, completely new facility from its previous location in Walnut Creek.
BMW Motorrad USA will roll into Des Moines, Iowa with its distinctive demo truck and motorcycle apparel display for the BMW Motorcycle Owners of America (MOA) International Rally, July 12-15. The event, which attracts more than 7,000 participants, is open to BMW MOA members and guests.
Steve Boydston was heading for the exit at the Chicago Motorcycle Show when his buddy pointed out an opportunity to win a 2018 BMW G 310 R at the BMW Motorrad display. Postponing the blast of arctic February air he was about to encounter outside the convention center, Steve sauntered over and entered the BMW Motorrad 2017-18 IMS Sweepstakes. It was his lucky day!
Gregg Murdie, National Sales Manager, BMW Motorrad USA, is pleased to announce that Keith Wilson has assumed the role of National Authority and Fleet Sales Manager, Motorrad.
BMW Motorrad USA is offering riders of the 2018 BMW R 1200 GS and 2018 BMW R 1200 GS Adventure models an opportunity to further customize their touring enduros with Black Edition Aluminum Cases.
BMW Motorrad USA will roll into scenic Lake George, N.Y. with its distinctive demo truck and motorcycle apparel display for Americade, the world’s largest multi-brand motorcycle touring rally, held June 4-9.
Travis Wyman made BMW history April 15, during MotoAmerica racing at Road Atlanta. Piloting his Weir Everywhere Racing, Dunlop-shod BMW S 1000 RR, Wyman was the first BMW rider to win a MotoAmerica race in the Stock 1000 class. Previously, Steve Rapp had placed second in MotoAmerica at Laguna Seca in the Superstock 1000 class in 2015.
Keith Code’s California Superbike School (CSS) – Official Training Partner of BMW Motorrad USA – has added a BMW HP4 Race to its stable of motorcycles. The HP4R will be ridden on the track by the CSS coaching staff and will also be available to prospective customers for test rides. Prospective customers may be designated by BMW Motorrad USA dealers or by CSS coaches.
BMW Motorrad USA will return to the Circuit of the Americas in Austin, TX for the MotoGP Red Bull Grand Prix of the Americas Races, April 20-22, with plenty of trackside action and a distinctive display of BMW Motorrad Motorsports apparel.
Woodcliff Lake, NJ – April 1, 2018… A worn valve cap in the middle of the Icelandic ice desert, a gear lever broken off in the depths of the Brazilian jungle or a split oil sump in the hamada: this kind of problem often leads to a lengthy interruption, if not the end, of a motorcycle tour or a long-distance trip on two wheels.
Woodcliff Lake, NJ – February 23, 2018… Young and old, aspiring and experienced, female and male: everyone has an adventure that they dream of taking someday. To inspire people to seize the moment, BMW Motorrad USA and M&C Saatchi LA have captured the freedom and joy of the open road in the short film – The Someday Ride. It debuted on social and digital channels in January 2018.
Woodcliff Lake, NJ – February 21, 2018… BMW Motorrad USA will return to Daytona’s Bike Week, March 10-17, with a full lineup of BMW motorcycles for attendees to see and ride, including the new BMW G 310 GS (BMW’s second entry in the smaller displacement segment) and new K 1600 Grand America (a touring bike developed with the American market in mind). BMW Motorrad representatives will be on hand to answer questions about all of the motorcycles and rider ...
Woodcliff Lake, NJ – January 10, 2018…BMW Motorrad reported sales of 13,546 motorcycles for 2017, down just 1.3% from the 13,730 motorcycles sold in 2016. However, despite the slight downturn, BMW outpaced the rest of the motorcycle industry (which was down 3.2%) and its relevant competition (which was down 6.3%).
Woodcliff Lake, NJ – January 10, 2018… BMW Motorrad USA has expanded its Race Contingency Program for 2018 by offering current and prospective BMW racers incentives to compete on more models and race series than ever before. In addition to offering race rewards for riders competing on the bestselling BMW S 1000 RR superbike in the MotoAmerica Series, BMW Motorrad USA is enhancing its contingency program to support riders competing on the HP4 Race, R nine ...
Woodcliff Lake, NJ – December 6, 2017… Several all-new 2018 Model Year BMW motorcycles will make their Minneapolis debut this weekend when the Progressive International Motorcycle Show rolls into the Minneapolis Convention Center, December 8-10.
Woodcliff Lake, NJ – November 30, 2017… Several all-new 2018 Model Year BMW motorcycles will make their New York debut this weekend at the Progressive International Motorcycle Show at the Jacob K. Javits Center in Manhattan.
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The New BMW i3 and First Ever BMW i3s.
BMW of North America Announces Management Team Change
The First Ever BMW M4 CS: Sporting Appeal, High Performance for the Road and Track-Proven Dynamics.
The new BMW HP4 RACE.
BMW at the Consumer Electronics Show (CES) 2017 in Las Vegas.