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BMW Motorrad USA Announces DoubleRFest at COTA .

03.08.2021Press Release

Woodcliff Lake, NJ – August 3, 2021…BMW Motorrad USA and BMW Motorrad Brand Ambassador and racer Nate Kern are proud to announce the addition of Circuit of the Americas as a host location for DoubleRFest 2021– the on-track festival for BMW S 1000 RR and M 1000 RR owners and enthusiasts. You don’t have to ride a BMW S 1000 RR or M 1000 RR or even a BMW motorcycle to attend though. You just have to have a desire to have fun and to become a better rider.

The new 2022 BMW R 18 B and R 18 Transcontinental.

29.07.2021Press Release

Woodcliff Lake, NJ – July 29, 2021…BMW Motorrad USA is proud to announce, two new additions to the R 18 family – the 2022 BMW R 18 B “Bagger” and R 18 Transcontinental. Both new models deliver beautiful styling, new infotainment experiences with superb short-distance cruising and long-distance touring comfort and luxury – whether riding solo or two-up with baggage.

R 18

The new BMW CE 04.

07.07.2021Press Kit

Woodcliff Lake, NJ – July 7, 2021…BMW Motorrad USA is proud to announce the addition of the new CE 04 electric scooter to its 2022 lineup. With its electric drive, a forward-looking design and innovative connectivity solutions, the new scooter merges transport and communication functions into a new brand of personal urban mobility.

BMW Motorrad
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C series
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Electrification
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Scooter

The new BMW R 18.

03.04.2020Press Release

Archive

Woodcliff Lake, NJ – April 3, 2020…With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style. It borrows from famous models such as the BMW R 5 both technologically and visually, shifting the focus back onto the motorcycle essentials: purist, no-frills technology and the boxer engine as the ...

R 18

BMW Motorrad Head of Region Americas Trudy Hardy Discusses “Make Life A Ride” On CNN

06.03.2020Press Release

Archive

Woodcliff Lake, NJ – March 6, 2020… From BMW and Courageous, the brand studio at CNN, comes the video series, "The Joy of What's Next". In a 2:00 "Make Life a Ride" episode, award-winning journalist Mariana Van Zeller interviews BMW Motorrad's Head of Region Americas Trudy Hardy on the joys of riding. Throughout the segment, they discuss the people and inspirations that drive the motorcycle community and how the rider is in the DNA of BMW's motorcycle ...

The New BMW F 900 R and F 900 XR

03.03.2020Press Release

Archive

Woodcliff Lake, NJ – March 3, 2020…BMW Motorrad is enhancing its product offerings in the popular mid-range segment with the introduction of the new F 900 R Dynamic Roadster and F 900 XR Sport Adventurer. Both models offer sporty riding fun, straightforward handling, and a unique range of equipment options in a value-added package. Based on a powerful shared backbone, the two models differ significantly in terms of character and positioning.

F series
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F 900 R
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F 900 XR

BMW Motorrad USA Press Conference – Friday, December 6 At Progressive International Motorcycle Show In Manhattan

03.12.2019Press Release

Archive

Woodcliff Lake, NJ – December 3, 2019… Several new and updated 2020 Model Year BMW motorcycles will roll into New York this weekend for the Progressive International Motorcycle Show at the Jacob K. Javits Center in Manhattan. BMW Motorrad USA will showcase the all-new 2020 BMW F 900 R, F 900 XR, and S 1000 XR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as the ...

Model Year 2020 – Pricing And Equipment Updates

22.11.2019Press Release

Archive

Woodcliff Lake, NJ – November 22, 2019…BMW Motorrad USA is pleased to announce pricing and equipment updates for the following model-year 2020 motorcycles. Please note that this communication is intended to highlight the changes vs. respective model-year 2019 models, as opposed to listing all of the features and options that are offered.

The New BMW F 900 R and F 900 XR

22.11.2019Press Release

Archive

Woodcliff Lake, NJ – November 22, 2019…BMW Motorrad is enhancing its product offerings in the popular mid-range Adventure Sport segment with the introduction of the new Dynamic Roadster F 900 R and F 900 XR. Both models offer sporty riding fun, straightforward handling, and a unique range of equipment options in a value-added package. Based on a powerful shared backbone, the two models differ significantly in terms of character and positioning.

F series
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F 900 R

The New BMW S 1000 XR – Lighter, Faster And More Versatile

22.11.2019Press Release

Archive

Woodcliff Lake, NJ – November 22, 2019…The new BMW S 1000 XR made its world debut at the EICMA 2019. This latest edition of the best-selling Adventure Sport bike, now radically lighter and more agile, delivers an unprecedented combination of long-distance performance and sports capabilities. With a completely newly developed engine and suspension and a DIN unladen weight of 498 lbs – 22 lbs lighter than its predecessor when adjusted for equipment – the S ...

S series
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S 1000 XR

BMW Motorrad USA Press Conference – Friday, November 22

18.11.2019Press Release

Archive

Woodcliff Lake, NJ – November 18, 2019…BMW Motorrad USA will unveil the all-new 2020 BMW F 900 R, F 900 XR, and S 1000 XR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as the latest collection of BMW riding gear and accessories. Demo rides will be available for select models throughout the show.

BMW Motorrad USA Names Hill Holliday Creative Agency of Record

06.11.2019Press Release

Archive

Woodcliff Lake, NJ – November 6, 2019…BMW Motorrad USA today announced that Hill Holliday has been named its creative agency of record, following a competitive review. The agency will work collaboratively with BMW Motorrad USA’s marketing team to provide strategic recommendations, creative development and implementation of print, digital, and social media initiatives to enhance brand awareness of BMW’s comprehensive range of motorcycle models, products ...

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