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Woodcliff Lake, NJ – April 3, 2020…With the new R 18, BMW Motorrad now enters the cruiser segment. Like no other BMW motorcycle before it, this model stands entirely in the tradition of historical BMW motorcycles – both technically and in terms of design style. It borrows from famous models such as the BMW R 5 both technologically and visually, shifting the focus back onto the motorcycle essentials: purist, no-frills technology and the boxer engine as the ...
Woodcliff Lake, NJ – April 3, 2020 – BMW Motorrad USA invites you to join us for the global reveal of the highly anticipated production series BMW R 18, Friday, April 3 at 2:00 PM EDT (11:00 AM PDT).
Woodcliff Lake, NJ – March 6, 2020… From BMW and Courageous, the brand studio at CNN, comes the video series, "The Joy of What's Next". In a 2:00 "Make Life a Ride" episode, award-winning journalist Mariana Van Zeller interviews BMW Motorrad's Head of Region Americas Trudy Hardy on the joys of riding. Throughout the segment, they discuss the people and inspirations that drive the motorcycle community and how the rider is in the DNA of BMW's motorcycle ...
Woodcliff Lake, NJ – March 3, 2020…BMW Motorrad is enhancing its product offerings in the popular mid-range segment with the introduction of the new F 900 R Dynamic Roadster and F 900 XR Sport Adventurer. Both models offer sporty riding fun, straightforward handling, and a unique range of equipment options in a value-added package. Based on a powerful shared backbone, the two models differ significantly in terms of character and positioning.
Woodcliff Lake, NJ – December 3, 2019… Several new and updated 2020 Model Year BMW motorcycles will roll into New York this weekend for the Progressive International Motorcycle Show at the Jacob K. Javits Center in Manhattan. BMW Motorrad USA will showcase the all-new 2020 BMW F 900 R, F 900 XR, and S 1000 XR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as the ...
Woodcliff Lake, NJ – November 22, 2019…BMW Motorrad USA is pleased to announce pricing and equipment updates for the following model-year 2020 motorcycles. Please note that this communication is intended to highlight the changes vs. respective model-year 2019 models, as opposed to listing all of the features and options that are offered.
Woodcliff Lake, NJ – November 22, 2019…BMW Motorrad is enhancing its product offerings in the popular mid-range Adventure Sport segment with the introduction of the new Dynamic Roadster F 900 R and F 900 XR. Both models offer sporty riding fun, straightforward handling, and a unique range of equipment options in a value-added package. Based on a powerful shared backbone, the two models differ significantly in terms of character and positioning.
Woodcliff Lake, NJ – November 22, 2019…The new BMW S 1000 XR made its world debut at the EICMA 2019. This latest edition of the best-selling Adventure Sport bike, now radically lighter and more agile, delivers an unprecedented combination of long-distance performance and sports capabilities. With a completely newly developed engine and suspension and a DIN unladen weight of 498 lbs – 22 lbs lighter than its predecessor when adjusted for equipment – the S ...
Woodcliff Lake, NJ – November 18, 2019…BMW Motorrad USA will unveil the all-new 2020 BMW F 900 R, F 900 XR, and S 1000 XR. Also on display will be a selection of motorcycles from the brand’s sport, touring, roadster, heritage, and adventure model lines, as well as the latest collection of BMW riding gear and accessories. Demo rides will be available for select models throughout the show.
Woodcliff Lake, NJ – November 6, 2019…BMW Motorrad USA today announced that Hill Holliday has been named its creative agency of record, following a competitive review. The agency will work collaboratively with BMW Motorrad USA’s marketing team to provide strategic recommendations, creative development and implementation of print, digital, and social media initiatives to enhance brand awareness of BMW’s comprehensive range of motorcycle models, products ...
Woodcliff Lake, N.J. – October 3, 2019 . . . BMW Motorrad will host a press conference and media presentations at EICMA, the International Motorcycle Show held in Milan, Italy, November 5-10. Journalists who would like to schedule an interview with BMW Motorrad executives, should contact Roy Oliemuller, Corporate Communications Manager, BMW of North America, directly.
Woodcliff Lake, NJ – September 19, 2019…BMW Motorrad USA has announced the opening of BMW Motorcycles of Temecula, the latest addition to BMW’s network of motorcycle retailers. The dealership – located at 28964 Old Town Front Street in historic Old Town Temecula – lies in the heart of Temecula Valley’s Southern California wine country. Under the leadership of Dealer Principal Andre Lecompte and General Manager Mike Gardner, Southern California’s ...
Woodcliff Lake, NJ – August 1, 2019…BMW Motorrad USA has announced pricing, features, packages and options for the 2020 BMW 1250 R/RS models, which are arriving at dealer showrooms this month. The 2020 BMW R 1250 R will have a Manufacturer’s Suggested Retail Price (MSRP) of $14,995 (excluding tax and destination fee). The 2020 BMW R 1250 RS will be offered at an MSRP of $15,695 (excluding tax and destination fee).
BMW Motorrad’s Concept R18 will make its U.S. debut at the Sturgis Buffalo Chip®. The visionary entry into the large cruiser market will be displayed in the Heritage area alongside Revival Cycles’ “Birdcage,” a custom motorcycle built around the prototype of BMW’s new big boxer engine. At the BMW display, BMW representatives will be on hand to answer questions and assist with demo rides on a full lineup of motorcycles, including the 160 hp K1600 B and ...
Woodcliff Lake, NJ – May 14, 2019…Join BMW Motorrad and some of the world’s greatest motorcycle road racers at WeatherTech® Raceway Laguna Seca in Monterey, CA, July 12-14, for the MOTUL FIM Superbike World Championship GEICO Motorcycle U.S. Round, featuring the MotoAmerica Championship of Monterey.
Woodcliff Lake, NJ – April 26, 2019…Registration is now open for the GS Trophy 2020 – Qualifier USA to be held May 31 through June 2 with RawHyde Adventures at RawHyde’s newly added location near California City, CA. Interested participants can get all the registration details by visiting https://www.bmwmotorcycles.com/en/discover/events/int-gs-trophy-2020-qualifier.html. GS Trophy 2020 – Qualifier USA participants must be registered owners of the ...
Woodcliff Lake, NJ – April 9, 2019…BMW will return to the Circuit of the Americas in Austin, TX for the MotoGP Red Bull Grand Prix of the Americas Races, April 12-14, with plenty of on- and off-track action featuring its full family of M vehicles, BMW Motorrad Motorsports apparel, and opportunities to demo a range of 2019 BMW motorcycle models.
Woodcliff Lake, NJ – March 19, 2019…BMW Motorrad USA has announced pricing, features, packages, and options for the new 2020 BMW S 1000 RR, scheduled to arrive in BMW dealer showrooms this summer. The third-generation BMW S 1000 RR will have a Manufacturer’s Suggested Retail Price of $16,995* (excluding tax and destination fee).
Woodcliff Lake, NJ – March 5, 2019… BMW Motorrad USA will return to Daytona Bike Week, March 9-16, with a full lineup of BMW motorcycles for attendees to demo, including the all-new BMW F 750 GS, F 850 GS, F 850 GS Adventure models, as well as the new BMW R 1250 GS, R 1250 GSA, and R 1250 RT. Pre-registration for demo rides is available by visiting http://daytona.bmwmotorcyclesevents.com/.
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