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Thu Dec 07 12:10:00 CET 2017Press Release

Rolls-Royce Motor Cars has contributed to the mythology of contemporary music culture since the dawn of Rock & Roll. More than half a century later, this love affair endures and many of the world’s most prestigious recording artists continue to connect with the marque as a symbolic expression of success.

World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

Thu Dec 07 11:45:00 CET 2017Press Release

Miami Beach. Last night at South Beach, on the evening of December 6, Studio Drift presented their latest work “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” to hundreds of stunned guests. On the occasion of Art Basel Miami Beach, 300 illuminated drones moved across the sky above the ocean mimicking a flock of birds and creating a performative artwork at the interface between technology, science, and art.

Cultural Issues
Design issues, Concepts and Studies

Reiterberger: “I am more than happy with this season.”

Wed Dec 06 14:34:12 CET 2017Press Release

The first winner of the BMW Motorrad Race Trophy in its debut year in 2014 was Markus Reiterberger. And this season the young German repeated this success, and in doing so clinched another first. Reiterberger was the first ever Race Trophy participant to pick up the maximum of 500 points. In an interview, the young German talks about his second Race Trophy win, his 2017 season and his goals for next year.

BMW Motorcycle Sports
Motorrad Motorsport
Race Trophy
Customer Racing

30th BMW International Open: Ten years after his historic victory, Martin Kaymer is hungry to mark another anniversary with win number two.

Wed Dec 06 14:33:22 CET 2017Press Release

In the three decades since it was launched, the BMW International Open has produced many captivating stories. One of the most emotional and exciting was Martin Kaymer’s victory at the 20th anniversary of the tournament in 2008. Just embarking on his successful career at the time, Kaymer was, and remains, the youngest and only German winner of this iconic tournament.

BMW International Open

An interview with Ricky Collard: “I will do everything I can to get to the DTM.”

Wed Dec 06 14:31:45 CET 2017Press Release

Six promising talented youngsters are part of the BMW Motorsport Junior Programme in the 2017 season. They are all at the start of their careers, but already have an interesting background behind them. As part of a series of interviews, we introduce the individual BMW Motorsport Juniors. This time: Ricky Collard (GBR).

Junior Programme

BMW i among the first automotive brands to offer an augmented reality app using Apple’s ARKit with iOS 11

Tue Dec 05 14:54:00 CET 2017Press Release

Real-size 3D products can be visualised and explored on your iPhone or iPad +++ New functionality directly links to online configurator in 17 BMW i markets +++ App available in 21 languages – access for millions of consumers

Sales and Marketing
Internet, E-Business

Statement Harald Krüger, Chairman of the Board of Management of BMW AG, Sneak Preview Model Year 2018, Strategy Update

Tue Dec 05 00:01:00 CET 2017Speech

Electro-mobility: More than 200.000 electrified vehicles delivered since launch of the BMW i3 +++ BMW i: Going forward, all electrified BMW models will be under the BMW i brand – naming rights from iX1 to iX9 secured +++ Model offensive: 2018 will be the year of the X +++ Mobility services: ReachNow starts in China with 100 BMW i3 cars +++

Board Member Speeches
Corporate Events
Corporate Finance, Facts, Figures

Masterpieces of technology and creativity: the BMW Concept 8 Series and Studio Drift’s FRANCHISE FREEDOM flying sculpture at Miami Beach.

Mon Dec 04 14:30:00 CET 2017Press Release

Munich / Miami Beach. Out of creativity and technological expertise are born innovative masterpieces – in art and automotive design alike. BMW is teaming up with Studio Drift at the Art Basel fair in Miami Beach to present impressive examples of this formula, courtesy of the FRANCHISE FREEDOM flying sculpture and the BMW Concept 8 Series.

Cultural Issues
Design issues, Concepts and Studies

New solutions for maximum efficiency: The innovative aerodynamics behind the BMW M8 GTE for the 2018 season.

Mon Dec 04 13:10:00 CET 2017Press Release

The test work is entering a critical phase as the new BMW M8 GTE prepares to make its race debut at the 24 Hours of Daytona (USA) in January. During the development of the car, which will compete in the FIA World Endurance Championship (WEC) and the IMSA WeatherTech SportsCar Championship (IWSC), the engineers have focussed on aerodynamics, among other things.


An interview with Joel Eriksson: “The DTM is one of my goals.”

Thu Nov 30 15:34:57 CET 2017Press Release

Six promising, talented youngsters are part of the BMW Motorsport Junior Programme for the 2017 season. They are all at the start of their careers, but already have an interesting background behind them. As part of a series of interviews, we introduce the individual BMW Motorsport Juniors. This time: Joel Eriksson (SWE).

Junior Programme

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