To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
Woodcliff Lake, NJ – January 5, 2026… BMW of North America today reported full year 2025 and Q4 2025 sales results for the BMW and MINI brands in the U.S.
Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...
Woodcliff Lake, NJ – January 5, 2026… In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.
Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
Woodcliff Lake, NJ – January 5, 2026… The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of ...
Pebble Beach, CA/Woodcliff Lake, NJ – August 14,2025…Since its North American debut on the misty coast of Monterey, CA, in 2018, the BMW 8 Series Gran Coupe has been acclaimed for its graceful styling, strong performance, and advanced technology. Today, BMW returns to Pebble Beach to unveil a very special limited-edition 8 Series: the 2026 M850i Edition M Heritage. The M850i Edition M Heritage evokes the original 8 Series from the 1990s through five ...
+++ With 288,290 vehicles delivered, MINI is significantly above previous year (+17.7%) +++ Over 100,000 fully electric vehicles delivered to customers +++ Every third MINI sold worldwide is now fully electric +++ Growth across all sales regions +++ John Cooper Works sub-brand continues success +++
Woodcliff Lake, NJ – December 9, 2025 . . . BMW Motorrad Motorsport and BMW Motorrad USA are proud to announce that OrangeCat Racing becomes an official BMW MOTORRAD MOTORSPORT Team for the 2026 MotoAmerica Superbike racing season.
Woodcliff Lake, NJ – January 13, 2026…BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, the BMW M Neue Klasse will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for the streets. Core of a passionate community”, to life with a fully electric drivetrain. “The next generation of models are set to ...
Paris – May 21, 2024… The 20th BMW Art Car is being presented to the public for the first time today at the Centre Pompidou in Paris. Designed by renowned New York-based contemporary artist Julie Mehretu, the project transforms the BMW M Hybrid V8 racecar into a performative work of art, continuing a longstanding tradition of BMW Art Cars and competitive racing. Just a few weeks after its World Premiere in the French capital, the newest edition in the ...
Woodcliff Lake, NJ – December 17, 2025… The new BMW iX3 and its trailblazing innovations will be shown at the CES 2026. Having won multiple innovation- and car-of-the-year awards* even before hitting the streets, the first vehicle of BMW’s Neue Klasse is set to impress the visitors of the most influential technology trade show.
Since January, each installment of this series has looked at pivotal moments in BMW’s past. With this final chapter, we look toward BMW’s future.
Woodcliff Lake, NJ – December 9, 2025 . . . BMW Motorrad Motorsport and BMW Motorrad USA are proud to announce that OrangeCat Racing becomes an official BMW MOTORRAD MOTORSPORT Team for the 2026 MotoAmerica Superbike racing season.
Miami Beach, FL – December 4, 2025… As Art Basel’s Official Global Automotive Partner, BMW reinforces its longstanding dedication to the arts — a commitment that spans over five decades. Since 1972, BMW has championed artistic innovation through hundreds of initiatives worldwide. While the partnership with Art Basel has flourished for over 20 years, this year’s return to Art Basel Miami Beach, in collaboration with renowned artist Kennedy Yanko, marks ...
Woodcliff Lake, NJ – November 27, 2025 . . . BMW Motorrad USA announces 2026 model year pricing, color, and equipment update information.
Woodcliff Lake, NJ – November 25, 2025…Since its introduction in 2002, the BMW Z4 Roadster has been thrilling enthusiasts with its unique combination of classic proportions, a purist driving experience, and sporty dynamics. Today, BMW announces the Z4 Final Edition – a special Z4 M40i commmorating the end of production of the iconic 2-seat Roadster. The Z4 Final Edition will be characterized by its exclusive BMW Individual paint, unique interior accents, ...
If you ask former CEO Bernhard Kuhnt what BMW of North America’s associates contribute to the company’s success, his answer is simple: “Everything!” “BMW North America’s associates are, number one, hugely diverse in the truest sense, and very professional, very motivated,” said Kuhnt, who served as CEO from 2017 to 2021. “I had a hugely enjoyable time there because the individual areas of the organization were all driven, and they all wanted to succeed.”
DURHAM, NC — [November 20, 2025] — IONNA, the joint venture and nationwide electric vehicle (EV) charging network, is celebrating a swell in the California wave, first announced last May. Concluding a week-long kick off tour of Rechargery stations across major metropolitan cities in California, IONNA is announcing a planned investment of more than $250 million in infrastructure across the Golden State over the next three years.
Since its founding in 1975, BMW of North America has occupied a number of buildings in northern New Jersey, which themselves offer a fascinating glimpse at the company’s adaptations to increasing sales as well as new models of working in the post-pandemic era.
Woodcliff Lake, NJ – November 18, 2025…In July of 1975 at Olympic Stadium in Munich, the world was introduced to the very first BMW 3 Series. The 3 Series has since become the byword for ‘sports sedan’ and has embodied the very soul of BMW for five decades. Today, BMW marks this anniversary with a special, limited-edition 3 Series: the 2026 BMW M340i xDrive 50 Jahre Edition. The 50 Jahre Edition pays homage to 3 Series that came before with distinctive BMW ...
Santa Monica, CA – November 11, 2025… In celebration of a half-century of innovation in the U.S., the BMW Group today hosted an exclusive media program at its renowned Designworks studio in Santa Monica. The event, led by Head of BMW Group Design, Adrian van Hooydonk, offered a rare glimpse into the creative consultancy’s future-shaping vision, rooted in American ingenuity and the dynamic spirit of Southern California.
Since its founding in 1972, BMW Motorsport has supplied a bevy of race-ready cars to customers worldwide, but few of those cars were suitable for racing in North America. On this continent, sanctioning bodies tend to impose their own, often idiosyncratic rules, which excluded nearly all of BMW Motorsport’s customer-racing touring and GT cars.
+++ BMW M Team WRT uses the BMW M Hybrid V8 for the first time in the IMSA series during the sanctioned test at Daytona +++ Striking update: the new headlights of the BMW M Hybrid V8 make their debut during nighttime +++ Iconic Yellow Lights continue the tradition of BMW M's racing and high-performance vehicles +++
Woodcliff Lake, NJ – November 7, 2025 – MINI USA today announced the addition of the new 2026 MINI Oxford Edition Countryman S ALL4. This new model expands MINI’s range of value-driven offerings, showcasing the brand’s continued commitment to performance, design, and innovation
Woodcliff Lake, NJ – November 6, 2025…The autumn of 2025 will bring increased efficiency, range, and in some cases more power to BMW’s most popular lineup of battery electric vehicles. The 2026 i4 eDrive40 is expected to achieve over 300 miles of range irrespective of which wheel and tire package is fitted*. And the range-topping performance model gets a significant boost in power and a new name.
