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To the extent that historical press releases reference BMW Manufacturing Co., LLC as the manufacturer of certain X model vehicles, the referenced vehicles are manufactured in South Carolina with a combination of U.S. origin and imported parts and components.

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MINI USA OFFICIALLY OPENS REGISTRATION FOR MINI TAKES THE STATES 2024.

Mon Apr 08 17:35:00 CEST 2024Press Release

Woodcliff Lake, N.J. – April 8, 2024 – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024. MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the ninth running of the legendary MINI owners rally held every other summer since 2006. MINI USA has also declared the theme for this summer’s event as “Camp MINI”, which promises to bring MINI owners together in a big way to deliver ...

Corporate
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Corporate Events

BMW of North America Announces 2024 Center of Excellence Award Winners, Recognizing the Best BMW Dealerships in the U.S.

Wed Mar 27 16:00:00 CET 2024Press Release

Woodcliff Lake, NJ – March 27, 2024… BMW of North America announced today its annual Center of Excellence (COE) award winners, recognizing 40 BMW dealers across the U.S. for having delivered exceptional results in sales, service, and customer experience. The Center of Excellence awards are the highest honor a BMW center can receive for overall customer satisfaction and operational performance.

Awards Corporate
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Strong today, strong tomorrow: BMW Group maintains course for successful future, building on strong 2023.

Thu Mar 21 14:37:00 CET 2024Press Release

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+++ Automotive EBIT significantly higher in 2023 +++ EBIT margin of 8-10% forecast for 2024 +++ Capital expenditure to peak in 2024, as planned +++ NEUE KLASSE in the starting blocks: Testing already underway +++ BMW Vision Neue Klasse X highlights broad spectrum: NEUE KLASSE offers customers wide choice of models +++ Over two million electrified vehicles already on roads +++

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BMW Group continues on profitable growth course

Thu Mar 14 17:54:00 CET 2024Press Release

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+++ Zipse: “Implementing strategy consistently and successfully” +++ Group EBT margin of 11.0% for the full year +++ Automotive EBIT margin at 9.8% in 2023 +++ Percentage of BEV deliveries of 15% in 2023, as forecast +++ • EU fleet CO2 emissions at 102.1 g/km (WLTP) ‒ well below 128.5 g/km limit +++ Dividend of € 6.00 per share of common stock proposed +++

Sales and Marketing
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Finance, Facts, Figures
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Corporate

Art Meets Innovation: The BMW i5 Flow NOSTOKANA.

Thu Feb 29 19:00:00 CET 2024Press Release

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Woodcliff Lake, NJ – February 29, 2024… The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change ...

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BMW i
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First Design Studies for Julie Mehretu's BMW Art Car Revealed.

Mon Feb 05 17:23:00 CET 2024Press Release

Julie Mehretu presents her first design studies for the 20th BMW Art Car. For this project, the internationally renowned artist combines her artistic work with a personal enthusiasm for automotive design and speed. She translates dynamism into form and applies one of her monumental motifs from a two-dimensional picture plane onto a three-dimensional industrially designed object.

Corporate
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Cultural Issues

MINI USA CONFIRMS MINI TAKES THE STATES 2024, ANNOUNCING OFFICIAL ROUTE ACROSS WESTERN U.S.

Fri Jan 05 18:38:00 CET 2024Press Release

Woodcliff Lake, N.J. – January 5, 2024 – MINI USA today unveiled the official route for MINI TAKES THE STATES (MTTS) 2024. The iconic MINI owner rally commences its journey from Albuquerque, N.M., on July 13, heading north to Seattle, Wash., concluding with a Rally Finale on Sunday evening, July 21. The on-road adventure will traverse five states and nine cities with participants cruising through diverse landscapes including the desert plains of New Mexico ...

Corporate
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Corporate Events

BMW of North America Consolidates Marketing Activities Under Omnicom Group.

Thu Dec 21 16:00:00 CET 2023Press Release

Woodcliff Lake, NJ – December 21, 2023… BMW of North America announced today that it will consolidate marketing activities for BMW, MINI and BMW Group Financial Services, U.S. under Omnicom Group in the U.S. Following an exhaustive RFP process led by Ebiquity, the company has awarded its CRM business to The Javelin Agency and social media to 180/NY. Critical Mass has retained digital business for BMW and MINI, and added BMW Group Financial Services, U.S. ...

Corporate
 

BMW Group maintains successful course

Mon Nov 06 16:00:12 CET 2023Press Release

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+++ Zipse: “Right on track to meet our goals for the year” +++ Group EBT margin of 10.6% in Q3 and 11.9% in YTD September +++ Automotive EBIT margin of 9.8% in Q3 and 10.3% in YTD September +++ Free cash flow of € 5.8 billion in Automotive Segment in YTD September +++ Percentage of BEV deliveries increases to 15.1% in Q3 +++

Finance, Facts, Figures
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Corporate

BMW of North America Awards Media Planning and Buying Business to Omnicom in the Americas Region.

Wed Oct 04 21:00:00 CEST 2023Press Release

Woodcliff Lake, NJ – October 4, 2023… BMW of North America has awarded its national and regional media planning and buying business to Onmicom in the Americas Region. For the first time, BMW of North America is consolidating media planning and buying activities for BMW, MINI, and BMW Motorrad in the U.S., Canada, and Latin American markets. The agency has been awarded a five-year contract which begins on January 1, 2024.

Corporate

BMW of North America Responds to Mozilla Foundation’s “Privacy Not Included” Survey.

Thu Sep 14 17:55:00 CEST 2023Press Release

Woodcliff Lake, NJ – September 14, 2023… BMW of North America takes data privacy and the data security of our customers very seriously. We provide our customers with comprehensive data privacy notices regarding the collection of their personal information and allows vehicle drivers to make granular choices regarding the collection and processing of their personal information. Further, we allow our customers to delete their data whether on their apps, ...

Corporate
 

BMW Group upgrades FY guidance after strong first half-year

Thu Aug 03 07:31:00 CEST 2023Press Release

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+++ Higher sales target and automotive EBIT margin for 2023 +++ Group EBT margin comes in at 12.6% for HY1 +++ Automotive EBIT margin at 10.6% after six months +++ Free cash flow of € 3.1 billion in Automotive Segment in YTD June +++ Deliveries of fully-electric BMW vehicles up 133% +++ Zipse: “Economic success during the transformation” +++

Finance, Facts, Figures
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